Snake River Audience in United States

Snake River logo

Snake River has an estimated audience of 952,955 people in United States. 53.6% are female, 46.4% are male, average age 40.9. Top regions: California, Idaho, Washington. Top brand affinities: Sailor, Bruklinas, Bulacan, JBS USA, Apostrophe.

The average Snake River fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Idaho, Washington. Top brand affinities include Sailor, Bruklinas, Bulacan, with strongest over-indexing on Sailor (1.82× the country average). Demographically, the Snake River audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Snake River fans

Demographic split for Snake River audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.9
Estimated audience size952,955

Audience persona

The typical Snake River fan in United States is balanced, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Snake River in United States
RegionReachAffinity
California57,2630.55×
Idaho47,2499.89×
Washington40,0602.1×
Texas33,4220.41×
Oregon26,3982.42×
Florida23,8690.37×
Utah20,2632.37×
New York19,0370.36×
Colorado16,6711.11×
Pennsylvania14,2620.44×
Wyoming13,0269.22×
Illinois12,7480.4×
North Carolina12,3540.43×
Ohio12,2690.42×
Arizona12,2210.63×
Georgia12,1220.41×
Virginia10,6540.46×
Missouri9,8210.64×
Michigan9,5070.38×
Tennessee9,1430.48×
Minnesota8,8310.65×
Massachusetts8,7560.47×
New Jersey8,1470.34×
Indiana7,5680.43×
Wisconsin6,9040.48×
Montana6,6052.5×
Nevada6,2390.68×
South Carolina6,2020.43×
Alabama6,0810.46×
Maryland5,8600.36×
Oklahoma5,3960.51×
Kentucky5,3310.45×
Louisiana4,8220.39×
Kansas4,2970.57×
Iowa4,0520.52×
Arkansas4,0520.52×
Connecticut4,0140.42×
Nebraska3,2880.69×
Mississippi3,0610.39×
New Mexico2,5340.53×
West Virginia1,9500.44×
Hawaii1,8110.44×
New Hampshire1,7080.45×
Alaska1,6880.83×
South Dakota1,6560.75×
Maine1,5500.45×
Washington, District of Columbia1,4170.49×
North Dakota1,1900.61×
Rhode Island1,1160.37×
Vermont1,0010.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snake River audience
BrandAffinityCategory
Sailor1.82×Travel & Leisure
Bruklinas1.84×Travel & Leisure
Bulacan1.76×Travel & Leisure
JBS USA1.55×Food & Beverages
Apostrophe1.53×Literature
Chicago Stock Exchange1.67×Business & Career
Iyengar2.01×Literature
Bus Éireann2.7×Cars & Mobility
Church Community Builder1.77×Technology & Electronics
Ke Buena México1.6×Music & Radio
Naresh Iyer1.67×
The Toucher and Rich Show2.39×
Café Magazine1.94×Internet & Social Media
JCLU Forever1.58×Fashion & Accessoires
Massage Practice Builder1.81×Health
Jbeil District1.6×
Concerti in Bus1.95×Music & Radio
Frank Pallone2.85×Politics & Society
JBK Horse Shows1.72×
Leeds College of Building2.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snake River audience
TraitClusterScore
Sports ActivityPOWER1.28
Community OrientationOPEN1.19
DIY MentalityTHRILL1.19
TraditionCONSERVATISM1.19
IndividualismJOY1.06
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Snake River
CountryShare
United States78.0%
Poland19.3%
Italy1.1%

See Snake River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Snake River have in United States?

Snake River has an estimated audience of 952,955 people in United States, concentrated in California and Idaho.

What is the gender split and age of Snake River fans?

53.6% of Snake River fans are female, 46.4% are male, with an average age of 40.9 years.

Which brands do Snake River fans like most?

Snake River fans show strongest brand affinity for Sailor (1.82×), Bruklinas (1.84×), and Bulacan (1.76×) over the country average.

Where do Snake River fans live in United States?

Snake River fans in United States are most concentrated in California (reach 57,263), Idaho (reach 47,249), and Washington (reach 40,060). These three regions account for the largest share of the active audience.

What other brands do Snake River fans also like?

Beyond Snake River itself, the audience over-indexes on Bruklinas (1.84×), Bulacan (1.76×), JBS USA (1.55×), and Apostrophe (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snake River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.