Snake River Audience in United States

Snake River has an estimated audience of 952,955 people in United States. 53.6% are female, 46.4% are male, average age 40.9. Top regions: California, Idaho, Washington. Top brand affinities: Seattle Seahawks, Utah Jazz, Alpine skiing, Non-alcoholic beverage, Standup paddleboarding.

The average Snake River fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Idaho, Washington. Top brand affinities include Seattle Seahawks, Utah Jazz, Alpine skiing, with strongest over-indexing on Seattle Seahawks (2.85× the country average). Demographically, the Snake River audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Snake River fans

Demographic split for Snake River audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.9
Estimated audience size952,955

Audience persona

The typical Snake River fan in United States is balanced, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Seattle Seahawks.

Top regions in United States

Top regions ranked by reach for Snake River in United States
RegionReachAffinity
California57,2630.55×
Idaho47,2499.89×
Washington40,0602.1×
Texas33,4220.41×
Oregon26,3982.42×
Florida23,8690.37×
Utah20,2632.37×
New York19,0370.36×
Colorado16,6711.11×
Pennsylvania14,2620.44×
Wyoming13,0269.22×
Illinois12,7480.4×
North Carolina12,3540.43×
Ohio12,2690.42×
Arizona12,2210.63×
Georgia12,1220.41×
Virginia10,6540.46×
Missouri9,8210.64×
Michigan9,5070.38×
Tennessee9,1430.48×
Minnesota8,8310.65×
Massachusetts8,7560.47×
New Jersey8,1470.34×
Indiana7,5680.43×
Wisconsin6,9040.48×
Montana6,6052.5×
Nevada6,2390.68×
South Carolina6,2020.43×
Alabama6,0810.46×
Maryland5,8600.36×
Oklahoma5,3960.51×
Kentucky5,3310.45×
Louisiana4,8220.39×
Kansas4,2970.57×
Iowa4,0520.52×
Arkansas4,0520.52×
Connecticut4,0140.42×
Nebraska3,2880.69×
Mississippi3,0610.39×
New Mexico2,5340.53×
West Virginia1,9500.44×
Hawaii1,8110.44×
New Hampshire1,7080.45×
Alaska1,6880.83×
South Dakota1,6560.75×
Maine1,5500.45×
Washington, District of Columbia1,4170.49×
North Dakota1,1900.61×
Rhode Island1,1160.37×
Vermont1,0010.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snake River audience
BrandAffinityCategory
Seattle Seahawks2.85×Sports
Utah Jazz2.39×Sports
Alpine skiing1.84×Sports
Non-alcoholic beverage1.63×Food & Beverages
Standup paddleboarding1.76×Sports
Toyota Land Cruiser2.01×Cars & Mobility
Japan Airlines3.17×Travel & Leisure
Garden centre1.64×Home & Garden
National Rifle Association1.6×Politics & Society
Colorado Avalanche1.82×Sports
Best Western1.94×Travel & Leisure
Arc'teryx1.77×Fashion & Accessoires
Mountaineering1.64×Sports
Kayaking1.75×Sports
Keller Williams Realty1.55×Home & Garden
Burton Snowboards2.21×Sports
Toyota Hilux1.67×Cars & Mobility
Oktoberfest1.6×Travel & Leisure
Portland Timbers2.7×Sports
Helly Hansen1.98×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snake River audience
TraitClusterScore
Sports ActivityPOWER1.28
Community OrientationOPEN1.19
DIY MentalityTHRILL1.19
TraditionCONSERVATISM1.19
IndividualismJOY1.06
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Snake River
CountryShare
United States78.0%
Poland19.3%
Italy1.1%

See Snake River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Snake River have in United States?

Snake River has an estimated audience of 952,955 people in United States, concentrated in California and Idaho.

What is the gender split and age of Snake River fans?

53.6% of Snake River fans are female, 46.4% are male, with an average age of 40.9 years.

Which brands do Snake River fans like most?

Snake River fans show strongest brand affinity for Seattle Seahawks (2.85×), Utah Jazz (2.39×), and Alpine skiing (1.84×) over the country average.

Where do Snake River fans live in United States?

Snake River fans in United States are most concentrated in California (reach 57,263), Idaho (reach 47,249), and Washington (reach 40,060). These three regions account for the largest share of the active audience.

What other brands do Snake River fans also like?

Beyond Snake River itself, the audience over-indexes on Utah Jazz (2.39×), Alpine skiing (1.84×), Non-alcoholic beverage (1.63×), and Standup paddleboarding (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snake River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.