Rascasse Audience Intelligence

Snake River Audience in United States

A data profile of the people who buy, follow and care about Snake River in United States — modelled from more than twelve digital signal sources. Snake River has an estimated audience of 952,955 people in United States.

#16among River in United States#2231among POI in United States#1834in Travel & Leisure

The average Snake River fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Idaho, Washington.

Top brand affinities include Non-alcoholic beverage, Nonprofit organization, Rail transport, with strongest over-indexing on Non-alcoholic beverage (3.7× the country average).

Demographically, the Snake River audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snake River fan in United States is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snake River profile in United States.

Audience size
953K
in United States
Gender
53.6%♀
46.4% male
Age
40.9
average years
Country rank
#24449
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snake River fans

53.6% are female, 46.4% are male, average age 40.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Snake River audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.9
Estimated audience size952,955
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Snake River audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

78.0%

of the worldwide Snake River audience comes from United States.

Worldwide audience distribution share by country for Snake River
CountryShare
United States78.0%
Poland19.3%
Italy1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snake River audience in United States is strongest.

Fig. 05

Top regions by affinity

Snake River fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~50K10.32×
02Wyoming~10K9.15×
03Montana~7K2.46×
04Oregon~30K2.33×
05Utah~20K2.31×
06Washington~40K2.04×
07Colorado~20K1.05×
08Alaska~2K0.91×
09South Dakota~2K0.88×
10North Dakota~1K0.76×
11Nebraska~4K0.74×
12Nevada~6K0.70×
13Minnesota~9K0.67×
14Kansas~5K0.62×
15New Mexico~3K0.62×
16Arizona~10K0.61×
17Missouri~9K0.61×
18Maine~2K0.61×
19New Hampshire~2K0.60×
20Arkansas~5K0.59×
21West Virginia~3K0.59×
22Iowa~4K0.57×
23Hawaii~2K0.57×
24Rhode Island~2K0.57×
25Washington, District of Columbia~2K0.57×
26Delaware~1K0.57×
27Oklahoma~6K0.54×
28Mississippi~4K0.52×
29California~50K0.50×
30Wisconsin~7K0.49×
31Alabama~6K0.49×
32Kentucky~6K0.49×
33Tennessee~9K0.48×
34South Carolina~7K0.47×
35Louisiana~6K0.47×
36Connecticut~4K0.47×
37Massachusetts~9K0.46×
38Indiana~8K0.46×
39Virginia~10K0.45×
40Pennsylvania~10K0.44×
41North Carolina~10K0.42×
42Georgia~10K0.41×
43Ohio~10K0.41×
44Texas~30K0.39×
45Illinois~10K0.39×
46Michigan~10K0.39×
47Maryland~6K0.39×
48Florida~20K0.35×
49New Jersey~9K0.35×
50New York~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Snake River, United States
0.33×1.00×10.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snake River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snake River audience
#·InterestCategoryAffinity×
01Japan AirlinesTravel & Leisure5.43×
02Non-alcoholic beverageFood & Beverages3.70×
03Best WesternTravel & Leisure3.46×
04Rail transportTravel & Leisure2.54×
05Utah JazzSports2.50×
06Seattle SeahawksSports2.18×
07Discount TireShopping2.16×
08Hardware storeHome & Garden2.05×
09EspressoFood & Beverages1.98×
10Britney SpearsMusic & Radio1.94×
11Charitable organizationPolitics & Society1.84×
12Nonprofit organizationPolitics & Society1.72×
13Public transportCars & Mobility1.69×
14TraditionPolitics & Society1.65×
15Online newspaperNews1.65×
16PubFood & Beverages1.63×
17PersonalisationHome & Garden1.56×
18Veterinary medicineBusiness & Career1.54×
19Health insuranceBusiness & Career1.53×
20PharmacyBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snake River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snake River audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
TraditionCONSERVATISM1.65×
DIY MentalityTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snake River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Luxury OrientationPREMIUM0.65×
Urban LifestyleOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snake River have in United States?

Snake River has an estimated audience of 952,955 people in United States, concentrated in California and Idaho.

02

What is the gender split and age of Snake River fans?

53.6% of Snake River fans are female, 46.4% are male, with an average age of 40.9 years.

03

Which brands do Snake River fans like most?

Snake River fans show strongest brand affinity for Non-alcoholic beverage (3.7×), Nonprofit organization (1.72×), and Rail transport (2.54×) over the country average.

04

Where do Snake River fans live in United States?

Snake River fans in United States are most concentrated in California (reach ~50K), Idaho (reach ~50K), and Washington (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Snake River fans also like?

Beyond Snake River itself, the audience over-indexes on Nonprofit organization (1.72×), Rail transport (2.54×), Hardware store (2.05×), and Tradition (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Snake River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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