Rascasse Audience Intelligence

Soho Press Audience in United States

A data profile of the people who buy, follow and care about Soho Press in United States — modelled from more than twelve digital signal sources. Soho Press has an estimated audience of 20,862 people in United States.

#93among Publishing in United States#4731among Website / Newspaper / Magazine in United States#3829in Literature

The average Soho Press fan in United States is 50.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Elderly care, Pinterest, Reddit, with strongest over-indexing on Elderly care (20.87× the country average).

Demographically, the Soho Press audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soho Press fan in United States is more female, around 50.8 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Literature · Type: Website / Newspaper / Magazine · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Soho Press profile in United States.

Audience size
21K
in United States
Gender
90.3%♀
9.7% male
Age
50.8
average years
Country rank
#125208
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Soho Press

90.3% are female, 9.7% are male, average age 50.8.

Fig. 02

Gender split

90.3%
Female
9.7%
Male
Demographic split for Soho Press audience in United States
MetricValue
Female90.3%
Male9.7%
Average age50.8
Estimated audience size20,862
Fig. 03

Age distribution

Ø 50.8
average years
Age distribution of the Soho Press audience in United States
Age bracketShare%
16-193%
20-296%
30-3913%
40-4924%
50+53%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Soho Press audience comes from United States.

Worldwide audience distribution share by country for Soho Press
CountryShare
United States96.8%
Germany1.7%
Italy1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soho Press audience in United States is strongest.

Fig. 05

Top regions by affinity

Soho Press fans by region: top regions in United States
#RegionReachAffinity×
01New York~2K1.82×
02Vermont<1K1.54×
03Rhode Island<1K1.29×
04Montana<1K1.28×
05Alaska<1K1.28×
06North Dakota<1K1.23×
07Maine<1K1.20×
08South Dakota<1K1.18×
09West Virginia<1K1.14×
10Hawaii<1K1.11×
11New Hampshire<1K1.10×
12Delaware<1K1.09×
13Idaho<1K1.08×
14Washington, District of Columbia<1K1.06×
15Nebraska<1K1.05×
16New Mexico<1K1.04×
17Arkansas<1K1.01×
18Mississippi<1K1.01×
19Massachusetts<1K0.98×
20Connecticut<1K0.98×
21Iowa<1K0.97×
22Kansas<1K0.97×
23Louisiana<1K0.94×
24Oklahoma<1K0.94×
25Utah<1K0.94×
26Kentucky<1K0.93×
27Nevada<1K0.93×
28Wisconsin<1K0.92×
29Alabama<1K0.92×
30Oregon<1K0.92×
31South Carolina<1K0.90×
32Missouri<1K0.89×
33Minnesota<1K0.89×
34New Jersey<1K0.88×
35Tennessee<1K0.88×
36Indiana<1K0.88×
37Maryland<1K0.87×
38Colorado<1K0.87×
39Arizona<1K0.86×
40Washington<1K0.85×
41Michigan<1K0.84×
42Virginia<1K0.84×
43Ohio<1K0.83×
44Georgia<1K0.83×
45North Carolina<1K0.82×
46Pennsylvania<1K0.80×
47Illinois<1K0.79×
48Florida~1K0.72×
49Texas~1K0.69×
50California~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Soho Press, United States
0.66×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soho Press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soho Press audience
#·InterestCategoryAffinity×
01Elderly careHealth20.87×
02Nobel Peace PrizePolitics & Society9.14×
03ExxonMobilCars & Mobility8.90×
04Rotten TomatoesMovies & TV5.79×
05Weather forecastingHome & Garden4.95×
06FedExBusiness & Career4.91×
07Renewable energyBusiness & Career4.87×
08QVCMovies & TV4.68×
09LinkedInInternet & Social Media4.04×
10Apple TVMovies & TV3.91×
11Tabloid (newspaper format)Literature3.87×
12RedditInternet & Social Media3.80×
13PinterestInternet & Social Media3.24×
14TV game showsMovies & TV3.00×
15PodcastMusic & Radio2.93×
167-ElevenShopping2.89×
17InnovationBusiness & Career2.80×
18McDonald'sFood & Beverages2.34×
19SubwayFood & Beverages2.26×
20AirbnbTravel & Leisure2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soho Press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soho Press audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.86×
PatriotismCONSERVATISM1.80×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soho Press audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soho Press have in United States?

Soho Press has an estimated audience of 20,862 people in United States, concentrated in New York and California.

02

What is the gender split and age of Soho Press fans?

90.3% of Soho Press fans are female, 9.7% are male, with an average age of 50.8 years.

03

Which brands do Soho Press fans like most?

Soho Press fans show strongest brand affinity for Elderly care (20.87×), Pinterest (3.24×), and Reddit (3.8×) over the country average.

04

Where do Soho Press fans live in United States?

Soho Press fans in United States are most concentrated in New York (reach ~2K), California (reach ~2K), and Texas (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Soho Press fans also like?

Beyond Soho Press itself, the audience over-indexes on Pinterest (3.24×), Reddit (3.8×), FedEx (4.91×), and Podcast (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See Soho Press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soho Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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