Rascasse Audience Intelligence

Spartanburg, South Carolina Audience in United States

A data profile of the people who buy, follow and care about Spartanburg, South Carolina in United States — modelled from more than twelve digital signal sources. Spartanburg, South Carolina has an estimated audience of 1,060,910 people in United States.

#73among Department store in United States#2023among POI in United States#1697in Travel & Leisure

The average Spartanburg, South Carolina fan in United States is 41.7 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, Florida.

Top brand affinities include Atlanta Braves, Nonprofit organization, Pharmacy, with strongest over-indexing on Atlanta Braves (3.51× the country average).

Demographically, the Spartanburg, South Carolina audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spartanburg, South Carolina fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spartanburg, South Carolina profile in United States.

Audience size
1.1M
in United States
Gender
62.0%♀
38.0% male
Age
41.7
average years
Country rank
#22776
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spartanburg, South Carolina fans

62.0% are female, 38.0% are male, average age 41.7.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Spartanburg, South Carolina audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.7
Estimated audience size1,060,910
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Spartanburg, South Carolina audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Spartanburg, South Carolina audience comes from United States.

Worldwide audience distribution share by country for Spartanburg, South Carolina
CountryShare
United States98.7%
Germany1.1%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spartanburg, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Spartanburg, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~400K22.57×
02North Carolina~100K3.69×
03Georgia~50K1.65×
04Tennessee~30K1.27×
05Alabama~10K0.91×
06Kentucky~10K0.89×
07Alaska~2K0.87×
08Vermont~2K0.87×
09Virginia~20K0.85×
10North Dakota~2K0.85×
11Mississippi~7K0.82×
12South Dakota~2K0.82×
13Florida~60K0.81×
14West Virginia~4K0.81×
15Washington, District of Columbia~3K0.79×
16Montana~2K0.79×
17Delaware~2K0.79×
18New Hampshire~3K0.77×
19Hawaii~3K0.76×
20Maine~3K0.76×
21Rhode Island~3K0.76×
22Idaho~4K0.70×
23Nebraska~4K0.70×
24Ohio~20K0.69×
25Louisiana~9K0.69×
26Connecticut~7K0.69×
27Arkansas~6K0.69×
28New Mexico~4K0.69×
29Indiana~10K0.68×
30Iowa~6K0.67×
31Kansas~5K0.65×
32Maryland~10K0.63×
33Oklahoma~7K0.62×
34Wisconsin~10K0.61×
35Michigan~20K0.59×
36Massachusetts~10K0.59×
37Utah~6K0.59×
38Pennsylvania~20K0.58×
39Missouri~10K0.58×
40Colorado~10K0.58×
41Nevada~6K0.57×
42Illinois~20K0.55×
43Oregon~7K0.55×
44New York~30K0.54×
45New Jersey~10K0.53×
46Minnesota~8K0.52×
47Arizona~10K0.49×
48Washington~10K0.48×
49Texas~40K0.43×
50California~40K0.32×
Fig. 06

Affinity by region

Affinity by region — Spartanburg, South Carolina, United States
0.32×1.00×22.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spartanburg, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spartanburg, South Carolina audience
#·InterestCategoryAffinity×
01Art DecoArts & Culture3.74×
02Atlanta BravesSports3.51×
03Toronto Blue JaysSports3.24×
04Carolina PanthersSports2.68×
05Private equityBusiness & Career2.54×
06Employment agencyBusiness & Career2.50×
07Non-alcoholic beverageFood & Beverages2.48×
08Discount TireShopping2.05×
09Rail transportTravel & Leisure2.05×
10PharmacyBusiness & Career1.87×
11Detroit TigersSports1.86×
12Hardware storeHome & Garden1.83×
13Career developmentBusiness & Career1.80×
14Charitable organizationPolitics & Society1.70×
15Britney SpearsMusic & Radio1.64×
16Life insuranceBusiness & Career1.63×
17Veterinary medicineBusiness & Career1.62×
18TraditionPolitics & Society1.59×
19Internet celebrityInternet & Social Media1.59×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spartanburg, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spartanburg, South Carolina audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.17×
Community OrientationOPEN1.70×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spartanburg, South Carolina audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
Sports ActivityPOWER0.54×
Quality AwarenessPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spartanburg, South Carolina have in United States?

Spartanburg, South Carolina has an estimated audience of 1,060,910 people in United States, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of Spartanburg, South Carolina fans?

62.0% of Spartanburg, South Carolina fans are female, 38.0% are male, with an average age of 41.7 years.

03

Which brands do Spartanburg, South Carolina fans like most?

Spartanburg, South Carolina fans show strongest brand affinity for Atlanta Braves (3.51×), Nonprofit organization (1.54×), and Pharmacy (1.87×) over the country average.

04

Where do Spartanburg, South Carolina fans live in United States?

Spartanburg, South Carolina fans in United States are most concentrated in South Carolina (reach ~400K), North Carolina (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Spartanburg, South Carolina fans also like?

Beyond Spartanburg, South Carolina itself, the audience over-indexes on Nonprofit organization (1.54×), Pharmacy (1.87×), Tradition (1.59×), and Discount Tire (2.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Spartanburg, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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