Spartanburg, South Carolina Audience in United States

Spartanburg, South Carolina logo

Spartanburg, South Carolina has an estimated audience of 1,060,910 people in United States. 62.0% are female, 38.0% are male, average age 41.7. Top regions: South Carolina, North Carolina, Georgia. Top brand affinities: Carolina Panthers, Atlanta Braves, Charlotte Hornets, Solar power, Toronto Blue Jays.

The average Spartanburg, South Carolina fan in United States is 41.7 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Georgia. Top brand affinities include Carolina Panthers, Atlanta Braves, Charlotte Hornets, with strongest over-indexing on Carolina Panthers (3.41× the country average). Demographically, the Spartanburg, South Carolina audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Spartanburg, South Carolina fans

Demographic split for Spartanburg, South Carolina audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.7
Estimated audience size1,060,910

Audience persona

The typical Spartanburg, South Carolina fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Carolina Panthers.

Top regions in United States

Top regions ranked by reach for Spartanburg, South Carolina in United States
RegionReachAffinity
South Carolina382,95523.99×
North Carolina127,9124.01×
Georgia53,6591.64×
Florida53,4270.74×
Texas36,0230.39×
California32,6250.28×
New York27,9280.47×
Tennessee25,2871.19×
Virginia19,7790.77×
Ohio19,1090.58×
Illinois17,2930.49×
Pennsylvania16,6410.47×
Michigan13,9450.5×
Indiana10,8860.56×
New Jersey10,7260.4×
Alabama10,0170.68×
Kentucky9,7110.73×
Massachusetts9,5610.46×
Maryland9,2530.51×
Wisconsin7,7300.48×
Colorado7,6740.46×
Washington7,3680.35×
Arizona7,2610.34×
Missouri6,7110.39×
Louisiana6,5410.48×
Minnesota5,4230.36×
Connecticut4,8700.46×
Mississippi4,4410.51×
Oregon4,2660.35×
Arkansas3,9150.45×
Oklahoma3,8580.33×
Iowa3,5830.41×
Kansas3,2050.38×
Utah3,0540.32×
Nevada2,8210.27×
West Virginia2,4630.5×
New Mexico2,0440.38×
New Hampshire2,0290.49×
Washington, District of Columbia1,9870.62×
Idaho1,8610.35×
Nebraska1,6940.32×
Maine1,6470.43×
Rhode Island1,1800.35×
Delaware1,0170.35×
Montana9500.32×
Vermont9420.51×
South Dakota7690.31×
Hawaii7650.17×
Alaska5030.22×
North Dakota4680.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spartanburg, South Carolina audience
BrandAffinityCategory
Carolina Panthers3.41×Sports
Atlanta Braves2.52×Sports
Charlotte Hornets2.01×Sports
Solar power1.51×Home & Garden
Toronto Blue Jays1.95×Sports
Atlanta Falcons1.6×Sports
Art Deco2.07×Arts & Culture
Makita2.06×Home & Garden
Carolina Hurricanes1.81×Sports
Reba McEntire1.58×Music & Radio
Holiday Inn Express1.6×Travel & Leisure
Speech recognition1.63×Technology & Electronics
Franklin Graham2.35×Politics & Society
K. Michelle1.71×Music & Radio
Atlanta United FC1.51×Sports
Nissan Qashqai1.58×Cars & Mobility
Cagliari Calcio1.57×Sports
Mossy Oak1.56×Fashion & Accessoires
The Mint Julep Boutique1.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spartanburg, South Carolina audience
TraitClusterScore
Career OrientationPOWER1.32
Family OrientationCONSERVATISM1.17
TraditionCONSERVATISM1.15
Price SensitivityPREMIUM1.14
Community OrientationOPEN1.1
DIY MentalityTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Spartanburg, South Carolina
CountryShare
United States98.7%
Germany1.1%
Canada0.1%

See Spartanburg, South Carolina audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Spartanburg, South Carolina have in United States?

Spartanburg, South Carolina has an estimated audience of 1,060,910 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Spartanburg, South Carolina fans?

62.0% of Spartanburg, South Carolina fans are female, 38.0% are male, with an average age of 41.7 years.

Which brands do Spartanburg, South Carolina fans like most?

Spartanburg, South Carolina fans show strongest brand affinity for Carolina Panthers (3.41×), Atlanta Braves (2.52×), and Charlotte Hornets (2.01×) over the country average.

Where do Spartanburg, South Carolina fans live in United States?

Spartanburg, South Carolina fans in United States are most concentrated in South Carolina (reach 382,955), North Carolina (reach 127,912), and Georgia (reach 53,659). These three regions account for the largest share of the active audience.

What other brands do Spartanburg, South Carolina fans also like?

Beyond Spartanburg, South Carolina itself, the audience over-indexes on Atlanta Braves (2.52×), Charlotte Hornets (2.01×), Solar power (1.51×), and Toronto Blue Jays (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spartanburg, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.