Rascasse Audience Intelligence

St. Louis Post-Dispatch Audience in United States

A data profile of the people who buy, follow and care about St. Louis Post-Dispatch in United States — modelled from more than twelve digital signal sources. St. Louis Post-Dispatch has an estimated audience of 832,169 people in United States.

#84among Newspaper in United States#841among Website / Newspaper / Magazine in United States#202in News

The average St. Louis Post-Dispatch fan in United States is 43.0 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, Florida.

Top brand affinities include st louis blues, St. Louis Cardinals, Florida Panthers, with strongest over-indexing on st louis blues (64.8× the country average).

Demographically, the St. Louis Post-Dispatch audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical St. Louis Post-Dispatch fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for st louis blues.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the St. Louis Post-Dispatch profile in United States.

Audience size
832K
in United States
Gender
55.7%♀
44.3% male
Age
43.0
average years
Country rank
#26733
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of St. Louis Post-Dispatch

55.7% are female, 44.3% are male, average age 43.0.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for St. Louis Post-Dispatch audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.0
Estimated audience size832,169
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the St. Louis Post-Dispatch audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

99.8%

of the worldwide St. Louis Post-Dispatch audience comes from United States.

Worldwide audience distribution share by country for St. Louis Post-Dispatch
CountryShare
United States99.8%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the St. Louis Post-Dispatch audience in United States is strongest.

Fig. 05

Top regions by affinity

St. Louis Post-Dispatch fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~400K31.45×
02Illinois~80K2.86×
03Kansas~9K1.42×
04Alaska~2K0.92×
05Nebraska~4K0.90×
06Rhode Island~2K0.90×
07Delaware~2K0.90×
08South Dakota~2K0.90×
09North Dakota~2K0.90×
10Vermont~1K0.90×
11New Hampshire~3K0.88×
12Maine~3K0.87×
13Idaho~4K0.86×
14Washington, District of Columbia~2K0.85×
15Montana~2K0.84×
16West Virginia~3K0.80×
17Iowa~5K0.79×
18Arkansas~5K0.79×
19Hawaii~3K0.79×
20Utah~6K0.78×
21Connecticut~6K0.76×
22Mississippi~5K0.75×
23New Mexico~3K0.75×
24Kentucky~7K0.69×
25Alabama~8K0.68×
26Tennessee~10K0.66×
27Louisiana~7K0.66×
28Oklahoma~6K0.66×
29Nevada~5K0.64×
30Indiana~9K0.62×
31New Jersey~10K0.61×
32Oregon~6K0.61×
33Maryland~9K0.59×
34South Carolina~7K0.59×
35Wisconsin~7K0.58×
36Minnesota~7K0.57×
37Colorado~7K0.56×
38Massachusetts~9K0.55×
39Arizona~9K0.53×
40Washington~8K0.50×
41Florida~30K0.49×
42Michigan~10K0.49×
43Virginia~10K0.49×
44Georgia~10K0.46×
45Ohio~10K0.45×
46North Carolina~10K0.45×
47Pennsylvania~10K0.44×
48New York~20K0.34×
49Texas~20K0.30×
50California~30K0.28×
Fig. 06

Affinity by region

Affinity by region — St. Louis Post-Dispatch, United States
0.28×1.00×31.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the St. Louis Post-Dispatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for St. Louis Post-Dispatch audience
#·InterestCategoryAffinity×
01st louis bluesSports64.80×
02Florida PanthersSports20.00×
03Ottawa SenatorsSports20.00×
04Calgary FlamesSports20.00×
05Bauer HockeySports20.00×
06Connor McDavidSports16.73×
07St. Louis CardinalsSports16.62×
08Winnipeg JetsSports15.01×
09Wayne GretzkySports14.76×
10Maryland Terrapins men's basketballSports13.64×
11Sidney CrosbySports13.22×
12World SeriesSports9.78×
13Arizona CardinalsSports9.17×
14Seattle MarinersSports7.81×
15Stanley CupSports7.65×
16Aaron RodgersSports7.25×
17San Francisco 49ersSports4.60×
18Duke Blue Devils men's basketballSports4.49×
19Folk musicMusic & Radio3.49×
20NHLSports2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the St. Louis Post-Dispatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by St. Louis Post-Dispatch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
TraditionCONSERVATISM1.95×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by St. Louis Post-Dispatch audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
MindfulnessBALANCE0.84×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does St. Louis Post-Dispatch have in United States?

St. Louis Post-Dispatch has an estimated audience of 832,169 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of St. Louis Post-Dispatch fans?

55.7% of St. Louis Post-Dispatch fans are female, 44.3% are male, with an average age of 43.0 years.

03

Which brands do St. Louis Post-Dispatch fans like most?

St. Louis Post-Dispatch fans show strongest brand affinity for st louis blues (64.8×), St. Louis Cardinals (16.62×), and Florida Panthers (20×) over the country average.

04

Where do St. Louis Post-Dispatch fans live in United States?

St. Louis Post-Dispatch fans in United States are most concentrated in Missouri (reach ~400K), Illinois (reach ~80K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do St. Louis Post-Dispatch fans also like?

Beyond St. Louis Post-Dispatch itself, the audience over-indexes on St. Louis Cardinals (16.62×), Florida Panthers (20×), Seattle Mariners (7.81×), and Aaron Rodgers (7.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for St. Louis Post-Dispatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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