St. Louis Post-Dispatch Audience in United States

St. Louis Post-Dispatch has an estimated audience of 836,806 people in United States. 55.7% are female, 44.3% are male, average age 43.0. Top regions: Missouri, Illinois, Florida. Top brand affinities: st louis blues, Aaron Rodgers, St. Louis Cardinals, Florida Panthers, Arizona Cardinals.

The average St. Louis Post-Dispatch fan in United States is 43.0 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Florida. Top brand affinities include st louis blues, Aaron Rodgers, St. Louis Cardinals, with strongest over-indexing on st louis blues (46.77× the country average). Demographically, the St. Louis Post-Dispatch audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of St. Louis Post-Dispatch fans

Demographic split for St. Louis Post-Dispatch audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.0
Estimated audience size836,806

Audience persona

The typical St. Louis Post-Dispatch fan in United States is more female, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for st louis blues.

Top regions in United States

Top regions ranked by reach for St. Louis Post-Dispatch in United States
RegionReachAffinity
Missouri429,61031.85×
Illinois73,9962.65×
Florida25,7890.46×
Texas12,8210.18×
California11,5570.13×
New York9,1820.2×
Tennessee9,0150.54×
Kansas8,3601.27×
North Carolina7,0900.28×
Ohio6,7100.26×
Arizona6,1200.36×
Wisconsin6,1040.48×
Colorado6,0520.46×
Virginia6,0280.3×
Indiana6,0030.39×
Pennsylvania5,2970.19×
Kentucky5,0530.48×
South Carolina4,6260.37×
Georgia4,5070.17×
Washington4,3680.26×
Oregon4,3580.45×
Iowa3,9980.58×
Arkansas3,9500.57×
Oklahoma3,8390.41×
Nevada3,6840.46×
Minnesota3,5890.3×
Michigan3,5540.16×
Alabama3,3830.29×
Massachusetts2,8870.18×
Nebraska2,7590.66×
Hawaii2,5340.7×
Maryland2,4590.17×
Louisiana2,1850.2×
New Jersey2,1360.1×
Mississippi1,9610.28×
Washington, District of Columbia1,9240.76×
Connecticut1,6160.19×
Montana1,3490.58×
New Mexico1,3170.31×
Utah1,0920.15×
North Dakota1,0480.61×
New Hampshire6200.19×
Vermont5000.34×
Maine4530.15×
Rhode Island3450.13×
Alaska3410.19×
Idaho3370.08×
South Dakota3130.16×
West Virginia2960.08×
Wyoming2400.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Louis Post-Dispatch audience
BrandAffinityCategory
st louis blues46.77×Sports
Aaron Rodgers14.42×Sports
St. Louis Cardinals15.38×Sports
Florida Panthers16.47×Sports
Arizona Cardinals11.02×Sports
Capital One4.03×Business & Career
Google Maps3.89×Internet & Social Media
Kia Sportage20×Cars & Mobility
Ottawa Senators20×Sports
Calgary Flames20×Sports
World Series8.56×Sports
Seattle Mariners5.6×Sports
Autism Awareness6.76×Health
Luka Dončić7.78×Sports
Bauer Hockey20×Sports
Diabetes mellitus awareness4.58×Health
Stanley Cup8.73×Sports
Singer-songwriter2.45×Music & Radio
Toyota Supra8.89×Cars & Mobility
Honda HR-V15.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Louis Post-Dispatch audience
TraitClusterScore
Risk AppetiteTHRILL1.36
TraditionCONSERVATISM1.33
PatriotismCONSERVATISM1.16
Community OrientationOPEN1.15
Early Adopter MentalityPOWER1.14
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for St. Louis Post-Dispatch
CountryShare
United States99.8%
Germany0.2%
Italy0.1%

See St. Louis Post-Dispatch audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does St. Louis Post-Dispatch have in United States?

St. Louis Post-Dispatch has an estimated audience of 836,806 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of St. Louis Post-Dispatch fans?

55.7% of St. Louis Post-Dispatch fans are female, 44.3% are male, with an average age of 43.0 years.

Which brands do St. Louis Post-Dispatch fans like most?

St. Louis Post-Dispatch fans show strongest brand affinity for st louis blues (46.77×), Aaron Rodgers (14.42×), and St. Louis Cardinals (15.38×) over the country average.

Where do St. Louis Post-Dispatch fans live in United States?

St. Louis Post-Dispatch fans in United States are most concentrated in Missouri (reach 429,610), Illinois (reach 73,996), and Florida (reach 25,789). These three regions account for the largest share of the active audience.

What other brands do St. Louis Post-Dispatch fans also like?

Beyond St. Louis Post-Dispatch itself, the audience over-indexes on Aaron Rodgers (14.42×), St. Louis Cardinals (15.38×), Florida Panthers (16.47×), and Arizona Cardinals (11.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Louis Post-Dispatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.