St. Louis Post-Dispatch Audience in United States

Name: St. Louis Post-Dispatch — United States
Creator: Rascasse
License: https://rascasse.com/terms/

St. Louis Post-Dispatch logo

St. Louis Post-Dispatch has an estimated audience of 836,806 people in United States. 55.7% are female, 44.3% are male, average age 43.0. Top regions: Missouri, Illinois, Florida. Top brand affinities: John Stuart Mill, Pro-Ject, Alaska, Minnesota, Elsword.

The average St. Louis Post-Dispatch fan in United States is 43.0 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Florida. Top brand affinities include John Stuart Mill, Pro-Ject, Alaska, with strongest over-indexing on John Stuart Mill (46.77× the country average). Demographically, the St. Louis Post-Dispatch audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of St. Louis Post-Dispatch fans

Demographic split for St. Louis Post-Dispatch audience in United States
Metric	Value
Female	55.7%
Male	44.3%
Average age	43.0
Estimated audience size	836,806

Audience persona

The typical St. Louis Post-Dispatch fan in United States is more female, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for St. Louis Post-Dispatch in United States
Region	Reach	Affinity
Missouri	429,610	31.85×
Illinois	73,996	2.65×
Florida	25,789	0.46×
Texas	12,821	0.18×
California	11,557	0.13×
New York	9,182	0.2×
Tennessee	9,015	0.54×
Kansas	8,360	1.27×
North Carolina	7,090	0.28×
Ohio	6,710	0.26×
Arizona	6,120	0.36×
Wisconsin	6,104	0.48×
Colorado	6,052	0.46×
Virginia	6,028	0.3×
Indiana	6,003	0.39×
Pennsylvania	5,297	0.19×
Kentucky	5,053	0.48×
South Carolina	4,626	0.37×
Georgia	4,507	0.17×
Washington	4,368	0.26×
Oregon	4,358	0.45×
Iowa	3,998	0.58×
Arkansas	3,950	0.57×
Oklahoma	3,839	0.41×
Nevada	3,684	0.46×
Minnesota	3,589	0.3×
Michigan	3,554	0.16×
Alabama	3,383	0.29×
Massachusetts	2,887	0.18×
Nebraska	2,759	0.66×
Hawaii	2,534	0.7×
Maryland	2,459	0.17×
Louisiana	2,185	0.2×
New Jersey	2,136	0.1×
Mississippi	1,961	0.28×
Washington, District of Columbia	1,924	0.76×
Connecticut	1,616	0.19×
Montana	1,349	0.58×
New Mexico	1,317	0.31×
Utah	1,092	0.15×
North Dakota	1,048	0.61×
New Hampshire	620	0.19×
Vermont	500	0.34×
Maine	453	0.15×
Rhode Island	345	0.13×
Alaska	341	0.19×
Idaho	337	0.08×
South Dakota	313	0.16×
West Virginia	296	0.08×
Wyoming	240	0.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Louis Post-Dispatch audience
Brand	Affinity	Category
John Stuart Mill	46.77×	Politics & Society
Pro-Ject	9.83×	Music & Radio
Alaska	2.33×	Travel & Leisure
Minnesota	2.3×	Travel & Leisure
Elsword	20×	Games
Rajasthan	20×	Travel & Leisure
Product design	2.13×	Business & Career
Nebraska	2.16×	Travel & Leisure
UK garage	3.46×	Music & Radio
Kevin Carroll	15.25×	Movies & TV
Golden Gate	20×	Games
Home staging	2.91×	Home & Garden
Captain America (1990 film)	2.47×	Movies & TV
Monogram	2.1×	Home & Garden
JDSU	1.63×	Business & Career
Goop	2.74×	Internet & Social Media
Electrolyte	2.4×	Health
Voter registration	2.42×	Politics & Society
Governor of Michigan	3.55×	Politics & Society
Noodle (Gorillaz)	1.64×	Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Louis Post-Dispatch audience
Trait	Cluster	Score
Risk Appetite	THRILL	1.36
Tradition	CONSERVATISM	1.33
Patriotism	CONSERVATISM	1.16
Community Orientation	OPEN	1.15
Early Adopter Mentality	POWER	1.14
Sports Activity	POWER	1.11

Worldwide distribution

Worldwide audience distribution share by country for St. Louis Post-Dispatch
Country	Share
United States	99.8%
Germany	0.2%
Italy	0.1%

See St. Louis Post-Dispatch audiences in other countries

More Newspaper audiences in United States

Daily Mail (29,908,619)
USA Today (29,601,747)
The New York Times (22,809,718)
New York Post (21,865,356)
The Washington Post (18,987,096)

Frequently asked questions

How many fans does St. Louis Post-Dispatch have in United States?

St. Louis Post-Dispatch has an estimated audience of 836,806 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of St. Louis Post-Dispatch fans?

55.7% of St. Louis Post-Dispatch fans are female, 44.3% are male, with an average age of 43.0 years.

Which brands do St. Louis Post-Dispatch fans like most?

St. Louis Post-Dispatch fans show strongest brand affinity for John Stuart Mill (46.77×), Pro-Ject (9.83×), and Alaska (2.33×) over the country average.

Where do St. Louis Post-Dispatch fans live in United States?

St. Louis Post-Dispatch fans in United States are most concentrated in Missouri (reach 429,610), Illinois (reach 73,996), and Florida (reach 25,789). These three regions account for the largest share of the active audience.

What other brands do St. Louis Post-Dispatch fans also like?

Beyond St. Louis Post-Dispatch itself, the audience over-indexes on Pro-Ject (9.83×), Alaska (2.33×), Minnesota (2.3×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Louis Post-Dispatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.