St. Petersburg, Florida Audience in United States

St. Petersburg, Florida logo

St. Petersburg, Florida has an estimated audience of 8,262,497 people in United States. 60.4% are female, 39.6% are male, average age 46.1. Top regions: Florida, California, New York. Top brand affinities: Pro-Ject, Product design, Israel, Nebraska Cornhuskers football, Kenosha, Wisconsin.

The average St. Petersburg, Florida fan in United States is 46.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Pro-Ject, Product design, Israel, with strongest over-indexing on Pro-Ject (6.94× the country average). Demographically, the St. Petersburg, Florida audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of St. Petersburg, Florida fans

Demographic split for St. Petersburg, Florida audience in United States
MetricValue
Female60.4%
Male39.6%
Average age46.1
Estimated audience size8,262,497

Audience persona

The typical St. Petersburg, Florida fan in United States is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for St. Petersburg, Florida in United States
RegionReachAffinity
Florida3,020,3695.4×
California652,6540.72×
New York536,8841.16×
Texas535,8770.75×
Pennsylvania305,5261.1×
Georgia299,5691.18×
Ohio293,6191.15×
Illinois291,0001.06×
North Carolina252,0421.01×
New Jersey220,6011.05×
Michigan219,6061.02×
Virginia219,4931.09×
Massachusetts214,1191.32×
Tennessee190,5891.15×
Indiana156,3701.04×
Colorado144,8571.11×
Washington141,9140.86×
Maryland137,7970.97×
South Carolina127,5281.03×
Wisconsin124,5451×
Missouri118,4100.89×
Minnesota114,0640.96×
Kentucky111,3271.07×
Connecticut100,8271.22×
Alabama100,2520.87×
Arizona97,8740.58×
Louisiana96,7640.91×
Iowa74,9611.1×
Oregon73,6850.78×
Oklahoma67,9650.74×
Arkansas58,9350.87×
Kansas57,5510.88×
Mississippi55,6720.82×
Utah52,5130.71×
Nevada51,5670.65×
New Hampshire41,4201.27×
Nebraska38,0840.92×
Maine37,4011.26×
West Virginia33,6740.88×
Washington, District of Columbia32,9021.32×
Idaho29,5080.71×
Rhode Island28,7561.09×
New Mexico25,3160.61×
Hawaii20,3820.57×
Delaware19,4070.85×
South Dakota19,1211×
North Dakota18,8281.11×
Montana16,2190.71×
Vermont15,9621.1×
Alaska11,1610.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Petersburg, Florida audience
BrandAffinityCategory
Pro-Ject6.94×Music & Radio
Product design2.24×Business & Career
Israel2.12×Travel & Leisure
Nebraska Cornhuskers football2.43×Sports
Kenosha, Wisconsin7.38×Travel & Leisure
Jeep Wagoneer3.14×Cars & Mobility
Jesse Plemons1.81×Movies & TV
Urban horticulture1.7×Home & Garden
Kento Yamazaki4.69×Movies & TV
Public speaking1.56×Politics & Society
N1 road (South Africa)1.59×Travel & Leisure
Charlamagne Tha God3.51×Movies & TV
Women's empowerment1.56×Politics & Society
Meals on Wheels1.99×Food & Beverages
Iron Man (film)1.63×Movies & TV
Home staging1.76×Home & Garden
Kerala2.15×Travel & Leisure
Ember.js7.36×Technology & Electronics
Cleveland Clinic1.77×Health
New Era (Namibia)2.43×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Petersburg, Florida audience
TraitClusterScore
IndulgenceJOY1.29
Price SensitivityPREMIUM1.29
Community OrientationOPEN1.25
TravellingTHRILL1.2
ExtroversionTHRILL1.18
TraditionCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for St. Petersburg, Florida
CountryShare
United States81.6%
Canada2.8%
United Kingdom2.0%

See St. Petersburg, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does St. Petersburg, Florida have in United States?

St. Petersburg, Florida has an estimated audience of 8,262,497 people in United States, concentrated in Florida and California.

What is the gender split and age of St. Petersburg, Florida fans?

60.4% of St. Petersburg, Florida fans are female, 39.6% are male, with an average age of 46.1 years.

Which brands do St. Petersburg, Florida fans like most?

St. Petersburg, Florida fans show strongest brand affinity for Pro-Ject (6.94×), Product design (2.24×), and Israel (2.12×) over the country average.

Where do St. Petersburg, Florida fans live in United States?

St. Petersburg, Florida fans in United States are most concentrated in Florida (reach 3,020,369), California (reach 652,654), and New York (reach 536,884). These three regions account for the largest share of the active audience.

What other brands do St. Petersburg, Florida fans also like?

Beyond St. Petersburg, Florida itself, the audience over-indexes on Product design (2.24×), Israel (2.12×), Nebraska Cornhuskers football (2.43×), and Kenosha, Wisconsin (7.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Petersburg, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.