Rascasse Audience Intelligence

T-Mobile Arena Audience in United States

A data profile of the people who buy, follow and care about T-Mobile Arena in United States — modelled from more than twelve digital signal sources. T-Mobile Arena has an estimated audience of 1,707,404 people in United States.

#18among Arena in United States#1305among POI in United States#1443in Sports

The average T-Mobile Arena fan in United States is 39.2 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include NHL, Stadium, Montreal Canadiens, with strongest over-indexing on NHL (4.11× the country average).

Demographically, the T-Mobile Arena audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical T-Mobile Arena fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for NHL.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the T-Mobile Arena profile in United States.

Audience size
1.7M
in United States
Gender
40.9%♀
59.1% male
Age
39.2
average years
Country rank
#16117
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of T-Mobile Arena fans

40.9% are female, 59.1% are male, average age 39.2.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for T-Mobile Arena audience in United States
MetricValue
Female40.9%
Male59.1%
Average age39.2
Estimated audience size1,707,404
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the T-Mobile Arena audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

76.5%

of the worldwide T-Mobile Arena audience comes from United States.

Worldwide audience distribution share by country for T-Mobile Arena
CountryShare
United States76.5%
Canada5.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the T-Mobile Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

T-Mobile Arena fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~500K29.44×
02Utah~20K1.16×
03Arizona~30K0.89×
04North Dakota~3K0.86×
05Hawaii~6K0.83×
06Montana~4K0.76×
07New Mexico~6K0.73×
08California~100K0.69×
09Idaho~6K0.69×
10Kansas~9K0.68×
11Alaska~2K0.68×
12South Dakota~2K0.62×
13Vermont~2K0.62×
14Colorado~20K0.61×
15Nebraska~5K0.61×
16Missouri~20K0.57×
17Washington~20K0.56×
18Rhode Island~3K0.50×
19Delaware~2K0.50×
20Oregon~10K0.49×
21West Virginia~4K0.49×
22Iowa~7K0.48×
23New Hampshire~3K0.48×
24Maine~3K0.48×
25Washington, District of Columbia~2K0.45×
26Minnesota~10K0.44×
27Oklahoma~8K0.44×
28Texas~60K0.43×
29Arkansas~6K0.43×
30Wisconsin~10K0.42×
31Mississippi~6K0.42×
32Illinois~20K0.40×
33Connecticut~7K0.40×
34New Jersey~20K0.39×
35Indiana~10K0.38×
36Kentucky~8K0.38×
37New York~40K0.37×
38Louisiana~8K0.37×
39Massachusetts~10K0.36×
40Michigan~20K0.34×
41Tennessee~10K0.34×
42Alabama~8K0.34×
43Florida~40K0.33×
44Pennsylvania~20K0.33×
45North Carolina~20K0.33×
46Maryland~10K0.33×
47South Carolina~8K0.33×
48Virginia~10K0.32×
49Ohio~20K0.31×
50Georgia~20K0.29×
Fig. 06

Affinity by region

Affinity by region — T-Mobile Arena, United States
0.29×1.00×29.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the T-Mobile Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for T-Mobile Arena audience
#·InterestCategoryAffinity×
01Bauer HockeySports8.81×
02Montreal CanadiensSports7.24×
03Winnipeg JetsSports6.44×
04Ice Hockey World ChampionshipsSports6.34×
05StadiumSports6.02×
06NHLSports4.11×
07Buffalo SabresSports3.32×
08World SeriesSports3.30×
09Aaron RodgersSports2.73×
10Fox SportsMovies & TV2.37×
11Ice hockeySports2.12×
12Seattle MarinersSports2.11×
13San Francisco 49ersSports2.08×
14CBS SportsMovies & TV1.86×
15Mixed martial artsSports1.77×
16PGA TourSports1.68×
17NBA FinalsSports1.58×
18College basketballSports1.54×
19GamblingGames1.51×
20TicketmasterTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the T-Mobile Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by T-Mobile Arena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Career OrientationPOWER1.18×
Risk AppetiteTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by T-Mobile Arena audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.80×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does T-Mobile Arena have in United States?

T-Mobile Arena has an estimated audience of 1,707,404 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of T-Mobile Arena fans?

40.9% of T-Mobile Arena fans are female, 59.1% are male, with an average age of 39.2 years.

03

Which brands do T-Mobile Arena fans like most?

T-Mobile Arena fans show strongest brand affinity for NHL (4.11×), Stadium (6.02×), and Montreal Canadiens (7.24×) over the country average.

04

Where do T-Mobile Arena fans live in United States?

T-Mobile Arena fans in United States are most concentrated in Nevada (reach ~500K), California (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do T-Mobile Arena fans also like?

Beyond T-Mobile Arena itself, the audience over-indexes on Stadium (6.02×), Montreal Canadiens (7.24×), Ice Hockey World Championships (6.34×), and Aaron Rodgers (2.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See T-Mobile Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for T-Mobile Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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