T-Mobile Arena Audience in United States
T-Mobile Arena has an estimated audience of 1,665,034 people in United States. 37.7% are female, 62.3% are male, average age 38.3. Top brand affinities: Alaska, Minnesota, Elsword, Nebraska, Sinaloa.
Top brand affinities include Alaska, Minnesota, Elsword, with strongest over-indexing on Alaska (2.84× the country average). Demographically, the T-Mobile Arena audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: POI · Subtype: Arena
Demographics of T-Mobile Arena fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 38.3 |
| Estimated audience size | 1,665,034 |
Audience persona
The typical T-Mobile Arena fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.84× | Travel & Leisure |
| Minnesota | 2.13× | Travel & Leisure |
| Elsword | 18.63× | Games |
| Nebraska | 2.67× | Travel & Leisure |
| Sinaloa | 2.78× | Travel & Leisure |
| Pro-Ject | 2.99× | Music & Radio |
| JDSU | 2.05× | Business & Career |
| Justice | 1.88× | Politics & Society |
| Google Analytics | 3.07× | Internet & Social Media |
| Staycation | 1.97× | Home & Garden |
| Sailor | 2.77× | Travel & Leisure |
| Kerala | 3.6× | Travel & Leisure |
| Goop | 2.72× | Internet & Social Media |
| Home staging | 2.49× | Home & Garden |
| Governor of Michigan | 3.26× | Politics & Society |
| Wok | 2.69× | Food & Beverages |
| Captain America (1990 film) | 1.83× | Movies & TV |
| Corona (band) | 2.21× | Music & Radio |
| Kerang | 2.51× | Travel & Leisure |
| Snow White (Fables) | 3.49× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.21 |
| Sports Activity | POWER | 1.19 |
| Risk Appetite | THRILL | 1.07 |
| Social Media Usage | JOY | 1.05 |
| Extroversion | THRILL | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.1% |
| Canada | 5.3% |
| United Kingdom | 3.6% |
See T-Mobile Arena audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for T-Mobile Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.