Rascasse Audience Intelligence

Texarkana, Texas Audience in United States

A data profile of the people who buy, follow and care about Texarkana, Texas in United States — modelled from more than twelve digital signal sources. Texarkana, Texas has an estimated audience of 1,446,750 people in United States.

#50among Department store in United States#1532among POI in United States#1397in Travel & Leisure

The average Texarkana, Texas fan in United States is 39.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Arkansas, California.

Top brand affinities include Whataburger, United Airlines, San Antonio Spurs, with strongest over-indexing on Whataburger (2.74× the country average).

Demographically, the Texarkana, Texas audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texarkana, Texas fan in United States is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texarkana, Texas profile in United States.

Audience size
1.4M
in United States
Gender
62.4%♀
37.6% male
Age
39.1
average years
Country rank
#18252
POI in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texarkana, Texas fans

62.4% are female, 37.6% are male, average age 39.1.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Texarkana, Texas audience in United States
MetricValue
Female62.4%
Male37.6%
Average age39.1
Estimated audience size1,446,750
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Texarkana, Texas audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3916%
40-4921%
50+22%
Fig. 04

Worldwide distribution

99.0%

of the worldwide Texarkana, Texas audience comes from United States.

Worldwide audience distribution share by country for Texarkana, Texas
CountryShare
United States99.0%
Germany0.6%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texarkana, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Texarkana, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K13.60×
02Texas~500K3.78×
03Louisiana~60K2.97×
04Oklahoma~30K2.12×
05Mississippi~20K1.43×
06Tennessee~40K1.26×
07Missouri~30K1.09×
08Kansas~10K1.02×
09New Mexico~6K0.89×
10Alabama~20K0.87×
11Alaska~3K0.82×
12Kentucky~10K0.81×
13Nebraska~6K0.79×
14South Dakota~3K0.79×
15North Dakota~2K0.79×
16Vermont~2K0.78×
17Washington, District of Columbia~3K0.77×
18Montana~3K0.76×
19Iowa~9K0.74×
20Colorado~20K0.71×
21Indiana~20K0.69×
22West Virginia~5K0.69×
23Idaho~5K0.67×
24New Hampshire~4K0.67×
25Maine~3K0.67×
26Rhode Island~3K0.67×
27Delaware~3K0.67×
28Illinois~30K0.66×
29Georgia~30K0.64×
30Hawaii~4K0.63×
31Wisconsin~10K0.62×
32Utah~8K0.62×
33Arizona~20K0.61×
34Nevada~8K0.60×
35Oregon~10K0.59×
36South Carolina~10K0.58×
37Ohio~30K0.57×
38Minnesota~10K0.57×
39Virginia~20K0.55×
40Washington~20K0.55×
41North Carolina~20K0.53×
42Michigan~20K0.52×
43Connecticut~8K0.52×
44Massachusetts~10K0.50×
45Maryland~10K0.50×
46Florida~50K0.47×
47Pennsylvania~20K0.47×
48California~70K0.44×
49New Jersey~10K0.41×
50New York~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Texarkana, Texas, United States
0.40×1.00×13.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texarkana, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texarkana, Texas audience
#·InterestCategoryAffinity×
01Dallas StarsSports4.95×
02San Antonio SpursSports2.81×
03WhataburgerFood & Beverages2.74×
04Dallas MavericksSports2.45×
05Portland Trail BlazersSports2.34×
06Discount TireShopping2.19×
07United AirlinesTravel & Leisure2.11×
08Houston TexansSports2.09×
09Dallas CowboysSports2.08×
10Non-alcoholic beverageFood & Beverages1.99×
11Britney SpearsMusic & Radio1.83×
12Hardware storeHome & Garden1.80×
13Life insuranceBusiness & Career1.78×
14PharmacyBusiness & Career1.77×
15Rail transportTravel & Leisure1.77×
16Credit (finance)Business & Career1.67×
17TraditionPolitics & Society1.64×
18Health insuranceBusiness & Career1.61×
19Charitable organizationPolitics & Society1.52×
20Veterinary medicineBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texarkana, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texarkana, Texas audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.64×
Career OrientationPOWER1.62×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texarkana, Texas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.26×
Sports ActivityPOWER0.44×
Luxury OrientationPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texarkana, Texas have in United States?

Texarkana, Texas has an estimated audience of 1,446,750 people in United States, concentrated in Texas and Arkansas.

02

What is the gender split and age of Texarkana, Texas fans?

62.4% of Texarkana, Texas fans are female, 37.6% are male, with an average age of 39.1 years.

03

Which brands do Texarkana, Texas fans like most?

Texarkana, Texas fans show strongest brand affinity for Whataburger (2.74×), United Airlines (2.11×), and San Antonio Spurs (2.81×) over the country average.

04

Where do Texarkana, Texas fans live in United States?

Texarkana, Texas fans in United States are most concentrated in Texas (reach ~500K), Arkansas (reach ~200K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Texarkana, Texas fans also like?

Beyond Texarkana, Texas itself, the audience over-indexes on United Airlines (2.11×), San Antonio Spurs (2.81×), Dallas Stars (4.95×), and Discount Tire (2.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Texarkana, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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