Texarkana, Texas Audience in United States

Texarkana, Texas logo

Texarkana, Texas has an estimated audience of 1,446,750 people in United States. 62.4% are female, 37.6% are male, average age 39.1. Top regions: Texas, Arkansas, California. Top brand affinities: Whataburger, Dallas Stars, Dallas Cowboys, United Airlines, San Antonio Spurs.

The average Texarkana, Texas fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Arkansas, California. Top brand affinities include Whataburger, Dallas Stars, Dallas Cowboys, with strongest over-indexing on Whataburger (2.49× the country average). Demographically, the Texarkana, Texas audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Texarkana, Texas fans

Demographic split for Texarkana, Texas audience in United States
MetricValue
Female62.4%
Male37.6%
Average age39.1
Estimated audience size1,446,750

Audience persona

The typical Texarkana, Texas fan in United States is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Texarkana, Texas in United States
RegionReachAffinity
Texas485,6173.9×
Arkansas160,08613.43×
California72,4370.46×
Louisiana56,2173.01×
Florida45,0990.46×
Tennessee37,9651.31×
Oklahoma35,4952.21×
Illinois32,8860.68×
New York32,4330.4×
Georgia29,2530.66×
Missouri25,8671.11×
Ohio25,2500.57×
North Carolina23,0770.53×
Pennsylvania22,3090.46×
Virginia19,3550.55×
Michigan18,8780.5×
Indiana18,0850.68×
Arizona17,2320.58×
Alabama17,0470.84×
Colorado16,4270.72×
Mississippi15,9771.34×
Washington15,3870.53×
Kentucky14,5760.8×
Massachusetts13,4760.47×
New Jersey13,3210.36×
Wisconsin12,7390.59×
Kansas11,9051.04×
South Carolina11,4600.53×
Minnesota11,0170.53×
Maryland10,9220.44×
Oregon8,9110.54×
Iowa8,1510.68×
Nevada7,3880.53×
Utah7,2190.56×
New Mexico6,1230.84×
Connecticut6,0490.42×
Nebraska5,3620.74×
Idaho3,7260.51×
West Virginia3,3330.49×
Washington, District of Columbia3,0060.69×
New Hampshire2,6800.47×
Maine2,3630.46×
Montana2,3230.58×
Hawaii2,1430.34×
South Dakota1,9480.58×
Alaska1,7630.57×
Rhode Island1,7250.37×
North Dakota1,6110.54×
Delaware1,2870.32×
Wyoming1,2500.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texarkana, Texas audience
BrandAffinityCategory
Whataburger2.49×Food & Beverages
Dallas Stars3.8×Sports
Dallas Cowboys2.39×Sports
United Airlines1.65×Travel & Leisure
San Antonio Spurs2.29×Sports
Dallas Mavericks2.06×Sports
Miami Heat1.67×Sports
Houston Texans2.1×Sports
Houston Astros1.95×Sports
Portland Trail Blazers1.96×Sports
Houston Rockets1.5×Sports
New Orleans Saints1.7×Sports
New Orleans Pelicans1.54×Sports
Reba McEntire1.73×Music & Radio
Delta Air Lines1.56×Travel & Leisure
Speech recognition1.56×Technology & Electronics
Franklin Graham2×Politics & Society
FC Dallas2.2×Sports
Ford Edge1.53×Cars & Mobility
K. Michelle1.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texarkana, Texas audience
TraitClusterScore
TraditionCONSERVATISM1.12
Need for SecurityCONSERVATISM1.11
Family OrientationCONSERVATISM1.08
IndividualismJOY1.03
Price SensitivityPREMIUM1.03
DIY MentalityTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Texarkana, Texas
CountryShare
United States99.0%
Germany0.6%
United Kingdom0.3%

See Texarkana, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Texarkana, Texas have in United States?

Texarkana, Texas has an estimated audience of 1,446,750 people in United States, concentrated in Texas and Arkansas.

What is the gender split and age of Texarkana, Texas fans?

62.4% of Texarkana, Texas fans are female, 37.6% are male, with an average age of 39.1 years.

Which brands do Texarkana, Texas fans like most?

Texarkana, Texas fans show strongest brand affinity for Whataburger (2.49×), Dallas Stars (3.8×), and Dallas Cowboys (2.39×) over the country average.

Where do Texarkana, Texas fans live in United States?

Texarkana, Texas fans in United States are most concentrated in Texas (reach 485,617), Arkansas (reach 160,086), and California (reach 72,437). These three regions account for the largest share of the active audience.

What other brands do Texarkana, Texas fans also like?

Beyond Texarkana, Texas itself, the audience over-indexes on Dallas Stars (3.8×), Dallas Cowboys (2.39×), United Airlines (1.65×), and San Antonio Spurs (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texarkana, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.