Thanh Niên Audience in United States
Thanh Niên has an estimated audience of 491,240 people in United States. 44.7% are female, 55.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Definitive Technology, Minnesota, Exelon, Bully (2011 film), Hebe.
The average Thanh Niên fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Definitive Technology, Minnesota, Exelon, with strongest over-indexing on Definitive Technology (425× the country average). Demographically, the Thanh Niên audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Thanh Niên fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 44.1 |
| Estimated audience size | 491,240 |
Audience persona
The typical Thanh Niên fan in United States is more male, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Definitive Technology.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 236,245 | 4.37× |
| Texas | 104,291 | 2.47× |
| Florida | 41,405 | 1.24× |
| Massachusetts | 29,982 | 3.1× |
| Virginia | 21,516 | 1.8× |
| Georgia | 20,711 | 1.37× |
| Washington | 18,478 | 1.88× |
| Arizona | 15,588 | 1.55× |
| Oklahoma | 14,158 | 2.6× |
| Maryland | 13,775 | 1.63× |
| Ohio | 12,768 | 0.84× |
| Colorado | 11,336 | 1.46× |
| Oregon | 11,250 | 2× |
| Tennessee | 10,797 | 1.1× |
| Minnesota | 10,568 | 1.5× |
| North Carolina | 10,052 | 0.68× |
| Pennsylvania | 7,622 | 0.46× |
| New York | 7,220 | 0.26× |
| Iowa | 7,038 | 1.74× |
| New Jersey | 6,214 | 0.5× |
| South Carolina | 6,003 | 0.81× |
| Michigan | 5,874 | 0.46× |
| Missouri | 4,805 | 0.61× |
| Nevada | 4,658 | 0.98× |
| Illinois | 3,876 | 0.24× |
| Montana | 3,098 | 2.27× |
| Kansas | 2,871 | 0.74× |
| Louisiana | 2,192 | 0.35× |
| Mississippi | 2,123 | 0.52× |
| Alabama | 1,757 | 0.26× |
| Maine | 1,708 | 0.97× |
| Delaware | 1,611 | 1.19× |
| Arkansas | 1,581 | 0.39× |
| Kentucky | 1,581 | 0.26× |
| Connecticut | 1,503 | 0.3× |
| Rhode Island | 1,124 | 0.72× |
| New Hampshire | 1,118 | 0.58× |
| Indiana | 992 | 0.11× |
| Utah | 976 | 0.22× |
| Hawaii | 947 | 0.45× |
| Wisconsin | 910 | 0.12× |
| Idaho | 679 | 0.28× |
| West Virginia | 678 | 0.3× |
| South Dakota | 582 | 0.51× |
| Washington, District of Columbia | 553 | 0.37× |
| Nebraska | 547 | 0.22× |
| New Mexico | 544 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Definitive Technology | 425× | Technology & Electronics |
| Minnesota | 4.82× | Travel & Leisure |
| Exelon | 35.71× | Home & Garden |
| Bully (2011 film) | 11.31× | Movies & TV |
| Hebe | 7.86× | Home & Garden |
| Combat sport | 1.78× | Sports |
| Cachorros | 13.6× | Pets & Animals |
| Cachorros | 13.57× | Pets & Animals |
| Natural rubber | 2.2× | Cars & Mobility |
| Israel | 2.14× | Travel & Leisure |
| UK garage | 5.4× | Music & Radio |
| Cam Ward | 3.76× | Sports |
| Emperor Entertainment Group | 11.54× | Business & Career |
| Urban Outfitters | 1.77× | Shopping |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Edgars | 7.83× | Shopping |
| Sears | 3.71× | Shopping |
| Elsword | 13.98× | Games |
| Mackenzie Foy | 6.42× | Fashion & Accessoires |
| Home equity | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.05 |
| Patriotism | CONSERVATISM | 1.69 |
| Travelling | THRILL | 1.45 |
| Luxury Orientation | PREMIUM | 1.42 |
| Quality Awareness | PREMIUM | 1.34 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 87.4% |
| United States | 7.0% |
| Australia | 1.6% |
See Thanh Niên audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Thanh Niên have in United States?
Thanh Niên has an estimated audience of 491,240 people in United States, concentrated in California and Texas.
What is the gender split and age of Thanh Niên fans?
44.7% of Thanh Niên fans are female, 55.3% are male, with an average age of 44.1 years.
Which brands do Thanh Niên fans like most?
Thanh Niên fans show strongest brand affinity for Definitive Technology (425×), Minnesota (4.82×), and Exelon (35.71×) over the country average.
Where do Thanh Niên fans live in United States?
Thanh Niên fans in United States are most concentrated in California (reach 236,245), Texas (reach 104,291), and Florida (reach 41,405). These three regions account for the largest share of the active audience.
What other brands do Thanh Niên fans also like?
Beyond Thanh Niên itself, the audience over-indexes on Minnesota (4.82×), Exelon (35.71×), Bully (2011 film) (11.31×), and Hebe (7.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Thanh Niên. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.