The Choice (TV series) Audience in United States

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The Choice (TV series) has an estimated audience of 639,323 people in United States. 13.6% are female, 86.4% are male, average age 42.3. Top regions: Texas, California, Florida. Top brand affinities: Who Wants to Be a Millionaire?, Minnesota, MK, Pro-Ject, Elsword.

The average The Choice (TV series) fan in United States is 42.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Who Wants to Be a Millionaire?, Minnesota, MK, with strongest over-indexing on Who Wants to Be a Millionaire? (16.06× the country average). Demographically, the The Choice (TV series) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Choice (TV series) fans

Demographic split for The Choice (TV series) audience in United States
MetricValue
Female13.6%
Male86.4%
Average age42.3
Estimated audience size639,323

Audience persona

The typical The Choice (TV series) fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for The Choice (TV series) in United States
RegionReachAffinity
Texas56,1031.02×
California53,4870.76×
Florida41,2640.95×
North Carolina26,2551.36×
New York25,2750.71×
Pennsylvania23,0221.07×
Georgia21,0341.07×
Ohio18,9330.96×
Illinois18,4800.87×
Tennessee17,0341.33×
Virginia16,3571.05×
Michigan16,0500.96×
Alabama14,5281.63×
South Carolina13,2751.38×
Arizona13,1321.01×
Indiana12,6931.09×
New Jersey12,5120.77×
Missouri11,8561.15×
Massachusetts10,4200.83×
Washington10,3720.81×
Kentucky9,7881.22×
Louisiana9,4331.14×
Wisconsin9,1430.95×
Minnesota8,4180.92×
Oklahoma8,2841.17×
Maryland8,1770.74×
Colorado8,1640.81×
Utah8,0151.4×
Mississippi6,9601.32×
Arkansas6,5631.25×
Oregon6,2130.85×
Iowa5,9851.14×
Kansas5,7011.13×
Connecticut5,5890.87×
Idaho4,2941.34×
Nevada4,2240.68×
Nebraska3,3051.03×
West Virginia3,1561.06×
New Mexico2,6840.84×
New Hampshire2,2520.89×
Maine2,1960.96×
Montana1,7821×
Hawaii1,7190.63×
South Dakota1,6701.13×
Rhode Island1,6490.81×
Washington, District of Columbia1,3950.73×
North Dakota1,3231.01×
Delaware1,3070.74×
Alaska1,2760.93×
Wyoming8670.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Choice (TV series) audience
BrandAffinityCategory
Who Wants to Be a Millionaire?16.06×Movies & TV
Minnesota2.45×Travel & Leisure
MK4.57×Music & Radio
Pro-Ject4.4×Music & Radio
Elsword16.06×Games
Alaska1.64×Travel & Leisure
Urban Outfitters1.58×Shopping
Product design1.65×Business & Career
Pillow1.79×Home & Garden
Israel1.64×Travel & Leisure
WESH3.33×Movies & TV
ABC 7 Chicago2.74×Movies & TV
JDSU1.68×Business & Career
Home staging2.48×Home & Garden
Noodle (Gorillaz)1.52×Music & Radio
WFTV2.49×Movies & TV
N1 road (South Africa)1.6×Travel & Leisure
Keith Stanfield2.41×Movies & TV
UK garage1.99×Music & Radio
Northrop Grumman2.33×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Choice (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.35
DIY MentalityTHRILL1.34
Need for SecurityCONSERVATISM1.28
Career OrientationPOWER1.18
Risk AppetiteTHRILL1.15
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for The Choice (TV series)
CountryShare
United States27.7%
Brazil27.2%
India7.1%

See The Choice (TV series) audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Choice (TV series) have in United States?

The Choice (TV series) has an estimated audience of 639,323 people in United States, concentrated in Texas and California.

What is the gender split and age of The Choice (TV series) fans?

13.6% of The Choice (TV series) fans are female, 86.4% are male, with an average age of 42.3 years.

Which brands do The Choice (TV series) fans like most?

The Choice (TV series) fans show strongest brand affinity for Who Wants to Be a Millionaire? (16.06×), Minnesota (2.45×), and MK (4.57×) over the country average.

Where do The Choice (TV series) fans live in United States?

The Choice (TV series) fans in United States are most concentrated in Texas (reach 56,103), California (reach 53,487), and Florida (reach 41,264). These three regions account for the largest share of the active audience.

What other brands do The Choice (TV series) fans also like?

Beyond The Choice (TV series) itself, the audience over-indexes on Minnesota (2.45×), MK (4.57×), Pro-Ject (4.4×), and Elsword (16.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Choice (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.