A data profile of the people who buy, follow and care about The Choice (TV series) in United States — modelled from more than twelve digital signal sources. The Choice (TV series) has an estimated audience of 718,216 people in United States.
The average The Choice (TV series) fan in United States is 42.3 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Weather forecasting, Solar energy, Renewable energy, with strongest over-indexing on Weather forecasting (7.38× the country average).
Demographically, the The Choice (TV series) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Choice (TV series) fan in United States is more male, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.
The key figures that characterise the The Choice (TV series) profile in United States.
13.6% are female, 86.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 13.6% |
| Male | 86.4% |
| Average age | 42.3 |
| Estimated audience size | 718,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 22% |
Where the The Choice (TV series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~20K | 1.76× | |
| 02 | South Carolina | ~10K | 1.35× | |
| 03 | Mississippi | ~7K | 1.35× | |
| 04 | Utah | ~8K | 1.33× | |
| 05 | Idaho | ~4K | 1.32× | |
| 06 | North Carolina | ~20K | 1.29× | |
| 07 | Tennessee | ~20K | 1.28× | |
| 08 | Arkansas | ~7K | 1.25× | |
| 09 | Kentucky | ~10K | 1.19× | |
| 10 | Oklahoma | ~8K | 1.18× | |
| 11 | South Dakota | ~2K | 1.15× | |
| 12 | Pennsylvania | ~20K | 1.13× | |
| 13 | Louisiana | ~9K | 1.13× | |
| 14 | Iowa | ~6K | 1.13× | |
| 15 | Kansas | ~6K | 1.13× | |
| 16 | Missouri | ~10K | 1.12× | |
| 17 | West Virginia | ~3K | 1.12× | |
| 18 | North Dakota | ~1K | 1.09× | |
| 19 | Nebraska | ~3K | 1.07× | |
| 20 | Indiana | ~10K | 1.06× | |
| 21 | Montana | ~2K | 1.06× | |
| 22 | Georgia | ~20K | 1.04× | |
| 23 | Alaska | ~1K | 1.03× | |
| 24 | Virginia | ~20K | 0.99× | |
| 25 | Arizona | ~10K | 0.99× | |
| 26 | Maine | ~2K | 0.99× | |
| 27 | Texas | ~50K | 0.95× | |
| 28 | Wisconsin | ~9K | 0.95× | |
| 29 | Michigan | ~20K | 0.93× | |
| 30 | Minnesota | ~9K | 0.93× | |
| 31 | Florida | ~40K | 0.92× | |
| 32 | Ohio | ~20K | 0.92× | |
| 33 | New Hampshire | ~2K | 0.91× | |
| 34 | Connecticut | ~5K | 0.85× | |
| 35 | New Mexico | ~3K | 0.85× | |
| 36 | Rhode Island | ~2K | 0.85× | |
| 37 | Oregon | ~6K | 0.84× | |
| 38 | Vermont | <1K | 0.83× | |
| 39 | Illinois | ~20K | 0.82× | |
| 40 | Colorado | ~8K | 0.81× | |
| 41 | Delaware | ~1K | 0.81× | |
| 42 | Massachusetts | ~10K | 0.80× | |
| 43 | Washington | ~10K | 0.77× | |
| 44 | New Jersey | ~10K | 0.74× | |
| 45 | Maryland | ~8K | 0.74× | |
| 46 | Washington, District of Columbia | ~1K | 0.73× | |
| 47 | California | ~50K | 0.72× | |
| 48 | Nevada | ~4K | 0.69× | |
| 49 | New York | ~20K | 0.66× | |
| 50 | Hawaii | ~2K | 0.65× |
The strongest cross-interests of the The Choice (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stihl | Home & Garden | 13.85× | ||
| 02 | Weber Grills | Home & Garden | 12.27× | ||
| 03 | Weather forecasting | Home & Garden | 7.38× | ||
| 04 | Buick | Cars & Mobility | 6.97× | ||
| 05 | Angling | Sports | 6.39× | ||
| 06 | Renewable energy | Business & Career | 5.53× | ||
| 07 | Lawn mower | Home & Garden | 5.30× | ||
| 08 | Solar energy | Home & Garden | 5.00× | ||
| 09 | Discount Tire | Shopping | 4.47× | ||
| 10 | FedEx | Business & Career | 4.45× | ||
| 11 | NASCAR | Sports | 4.43× | ||
| 12 | Sustainable energy | Home & Garden | 3.99× | ||
| 13 | Hardware store | Home & Garden | 3.45× | ||
| 14 | Mortgage loans | Business & Career | 3.14× | ||
| 15 | Vehicle insurance | Cars & Mobility | 3.00× | ||
| 16 | Subway | Food & Beverages | 2.40× | ||
| 17 | Camping | Travel & Leisure | 2.25× | ||
| 18 | Golf | Sports | 2.15× | ||
| 19 | Barbecue | Food & Beverages | 2.13× | ||
| 20 | Donald Trump | Politics & Society | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.45× | |
| Patriotism | CONSERVATISM | 2.18× | |
| Individualism | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.65× |
The Choice (TV series) has an estimated audience of 718,216 people in United States, concentrated in Texas and California.
13.6% of The Choice (TV series) fans are female, 86.4% are male, with an average age of 42.3 years.
The Choice (TV series) fans show strongest brand affinity for Weather forecasting (7.38×), Solar energy (5×), and Renewable energy (5.53×) over the country average.
The Choice (TV series) fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The Choice (TV series) itself, the audience over-indexes on Solar energy (5×), Renewable energy (5.53×), FedEx (4.45×), and Stihl (13.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Choice (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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