Rascasse Audience Intelligence

The Express-Times Audience in United States

A data profile of the people who buy, follow and care about The Express-Times in United States — modelled from more than twelve digital signal sources. The Express-Times has an estimated audience of 812,708 people in United States.

#91among Newspaper in United States#856among Website / Newspaper / Magazine in United States#210in News

The average The Express-Times fan in United States is 42.5 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, Florida.

Top brand affinities include Philadelphia Phillies, QVC, FedEx, with strongest over-indexing on Philadelphia Phillies (13.2× the country average).

Demographically, the The Express-Times audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Express-Times fan in United States is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Philadelphia Phillies.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Express-Times profile in United States.

Audience size
813K
in United States
Gender
60.9%♀
39.1% male
Age
42.5
average years
Country rank
#27181
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Express-Times

60.9% are female, 39.1% are male, average age 42.5.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for The Express-Times audience in United States
MetricValue
Female60.9%
Male39.1%
Average age42.5
Estimated audience size812,708
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the The Express-Times audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4928%
50+23%
Fig. 04

Worldwide distribution

98.7%

of the worldwide The Express-Times audience comes from United States.

Worldwide audience distribution share by country for The Express-Times
CountryShare
United States98.7%
India0.5%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Express-Times audience in United States is strongest.

Fig. 05

Top regions by affinity

The Express-Times fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K33.09×
02New Jersey~200K7.47×
03Delaware~5K2.12×
04Washington, District of Columbia~5K2.03×
05North Dakota~2K0.95×
06South Dakota~2K0.92×
07Mississippi~6K0.90×
08Iowa~6K0.90×
09Nebraska~4K0.90×
10Wisconsin~10K0.89×
11Montana~2K0.89×
12Idaho~4K0.88×
13Hawaii~3K0.88×
14Alaska~2K0.88×
15Oklahoma~8K0.87×
16New Hampshire~3K0.87×
17Minnesota~10K0.86×
18Arkansas~6K0.86×
19Vermont~1K0.86×
20New Mexico~4K0.85×
21Kansas~5K0.82×
22Rhode Island~2K0.82×
23Louisiana~8K0.77×
24Washington~10K0.76×
25Missouri~10K0.76×
26Alabama~9K0.75×
27West Virginia~3K0.74×
28Maine~2K0.73×
29Connecticut~6K0.70×
30Utah~5K0.70×
31Kentucky~7K0.69×
32Arizona~10K0.63×
33Oregon~6K0.63×
34Indiana~9K0.61×
35South Carolina~7K0.60×
36Illinois~20K0.59×
37Nevada~5K0.58×
38Michigan~10K0.57×
39Tennessee~9K0.54×
40Colorado~7K0.54×
41New York~20K0.50×
42Florida~30K0.49×
43Massachusetts~8K0.49×
44Virginia~10K0.48×
45Maryland~6K0.45×
46Ohio~10K0.44×
47North Carolina~10K0.40×
48Georgia~9K0.37×
49California~30K0.30×
50Texas~20K0.28×
Fig. 06

Affinity by region

Affinity by region — The Express-Times, United States
0.28×1.00×33.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Express-Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Express-Times audience
#·InterestCategoryAffinity×
01Philadelphia PhilliesSports13.20×
02Toronto Maple LeafsSports13.20×
03Philadelphia FlyersSports12.07×
04Florida PanthersSports9.63×
05QVCMovies & TV6.95×
06Buffalo SabresSports6.77×
07Weather forecastingHome & Garden6.55×
08World SeriesSports6.20×
09Seattle MarinersSports6.19×
10FedExBusiness & Career4.79×
11Sustainable energyHome & Garden4.51×
12Renewable energyBusiness & Career4.12×
13Aaron RodgersSports4.01×
14Mortgage loansBusiness & Career3.20×
15Vehicle insuranceCars & Mobility2.93×
16Discount storesShopping2.90×
17PinterestInternet & Social Media2.54×
18Shopping mallsShopping2.42×
19McDonald'sFood & Beverages2.27×
20AirbnbTravel & Leisure2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Express-Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Express-Times audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Family OrientationCONSERVATISM2.01×
Quality AwarenessPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Express-Times audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Express-Times have in United States?

The Express-Times has an estimated audience of 812,708 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of The Express-Times fans?

60.9% of The Express-Times fans are female, 39.1% are male, with an average age of 42.5 years.

03

Which brands do The Express-Times fans like most?

The Express-Times fans show strongest brand affinity for Philadelphia Phillies (13.2×), QVC (6.95×), and FedEx (4.79×) over the country average.

04

Where do The Express-Times fans live in United States?

The Express-Times fans in United States are most concentrated in Pennsylvania (reach ~600K), New Jersey (reach ~200K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Express-Times fans also like?

Beyond The Express-Times itself, the audience over-indexes on QVC (6.95×), FedEx (4.79×), Weather forecasting (6.55×), and Seattle Mariners (6.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Express-Times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Express-Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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