The Express-Times Audience in United States
The Express-Times has an estimated audience of 826,383 people in United States. 60.9% are female, 39.1% are male, average age 42.5. Top brand affinities: Aaron Rodgers, Autism Awareness, Philadelphia Phillies, Diabetes mellitus awareness, Singer-songwriter.
Top brand affinities include Aaron Rodgers, Autism Awareness, Philadelphia Phillies, with strongest over-indexing on Aaron Rodgers (7.91× the country average). Demographically, the The Express-Times audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Express-Times fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 42.5 |
| Estimated audience size | 826,383 |
Audience persona
The typical The Express-Times fan in United States is more female, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Aaron Rodgers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aaron Rodgers | 7.91× | Sports |
| Autism Awareness | 9.02× | Health |
| Philadelphia Phillies | 9.93× | Sports |
| Diabetes mellitus awareness | 6.17× | Health |
| Singer-songwriter | 3.11× | Music & Radio |
| Toronto Maple Leafs | 13.2× | Sports |
| Microblogging | 6.35× | Technology & Electronics |
| Florida Panthers | 9.17× | Sports |
| Capital One | 2.63× | Business & Career |
| Kia Sportage | 13.2× | Cars & Mobility |
| Google Maps | 2.44× | Internet & Social Media |
| Seattle Mariners | 4.48× | Sports |
| Income tax | 6.62× | Business & Career |
| Philadelphia Flyers | 9.54× | Sports |
| Philadelphia Eagles | 3.37× | Sports |
| Wawa Inc. | 2.84× | Shopping |
| Calgary Flames | 13.2× | Sports |
| Hobby Lobby | 1.9× | Home & Garden |
| Indeed.com | 1.96× | Business & Career |
| World Series | 5.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.25 |
| Risk Appetite | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.13 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.8% |
| India | 0.5% |
| United Kingdom | 0.2% |
See The Express-Times audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Express-Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.