The Express-Times Audience in United States
The Express-Times has an estimated audience of 826,383 people in United States. 60.9% are female, 39.1% are male, average age 42.5. Top brand affinities: Sinaloa, Nebraska, Google Wallet, Pro-Ject, Justice.
Top brand affinities include Sinaloa, Nebraska, Google Wallet, with strongest over-indexing on Sinaloa (6.94× the country average). Demographically, the The Express-Times audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Express-Times fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 42.5 |
| Estimated audience size | 826,383 |
Audience persona
The typical The Express-Times fan in United States is more female, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sinaloa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 6.94× | Travel & Leisure |
| Nebraska | 5.03× | Travel & Leisure |
| Google Wallet | 9.54× | Technology & Electronics |
| Pro-Ject | 4.94× | Music & Radio |
| Justice | 3.4× | Politics & Society |
| Kerala | 6.05× | Travel & Leisure |
| Product design | 1.75× | Business & Career |
| Sailor | 4.23× | Travel & Leisure |
| Elsword | 13.2× | Games |
| Rajasthan | 13.2× | Travel & Leisure |
| Pillow | 1.53× | Home & Garden |
| John Key | 13.2× | Politics & Society |
| Google Analytics | 2.69× | Internet & Social Media |
| Home staging | 2.44× | Home & Garden |
| Urban horticulture | 1.52× | Home & Garden |
| UK garage | 2.24× | Music & Radio |
| Kevin Carroll | 9.9× | Movies & TV |
| Captain America (1990 film) | 1.8× | Movies & TV |
| Fairy godmother | 2.77× | Literature |
| Graham Greene (actor) | 2.27× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.25 |
| Risk Appetite | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.13 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.8% |
| India | 0.5% |
| United Kingdom | 0.2% |
See The Express-Times audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Express-Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.