Rascasse Audience Intelligence

The Fairmont Copley Plaza Hotel Target Market in United States

A data profile of the people who buy, follow and care about The Fairmont Copley Plaza Hotel in United States — modelled from more than twelve digital signal sources. The Fairmont Copley Plaza Hotel has an estimated audience of 316,658 people in United States.

#131among Hotel in United States#4857among Brand in United States#3903in Travel & Leisure

The average The Fairmont Copley Plaza Hotel fan in United States is 40.8 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Virginia, New York.

Top brand affinities include The UPS Store, Edible Arrangements, Rai News24, with strongest over-indexing on The UPS Store (18.16× the country average).

Demographically, the The Fairmont Copley Plaza Hotel audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Fairmont Copley Plaza Hotel fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for The UPS Store.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Fairmont Copley Plaza Hotel profile in United States.

Audience size
317K
in United States
Gender
54.9%♀
45.1% male
Age
40.8
average years
Country rank
#47010
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Fairmont Copley Plaza Hotel

54.9% are female, 45.1% are male, average age 40.8.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for The Fairmont Copley Plaza Hotel audience in United States
MetricValue
Female54.9%
Male45.1%
Average age40.8
Estimated audience size316,658
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the The Fairmont Copley Plaza Hotel audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3923%
40-4922%
50+21%
Fig. 04

Worldwide distribution

91.7%

of the worldwide The Fairmont Copley Plaza Hotel audience comes from United States.

Worldwide audience distribution share by country for The Fairmont Copley Plaza Hotel
CountryShare
United States91.7%
Canada4.3%
Brazil1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Fairmont Copley Plaza Hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

The Fairmont Copley Plaza Hotel customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K19.10×
02Virginia~40K5.61×
03New Hampshire~4K3.81×
04Rhode Island~3K3.33×
05Maine~3K2.96×
06Connecticut~6K2.13×
07Vermont<1K1.86×
08New York~20K1.19×
09Washington, District of Columbia~1K1.15×
10New Jersey~6K0.80×
11Alaska<1K0.79×
12North Dakota<1K0.79×
13South Dakota<1K0.77×
14Montana<1K0.68×
15West Virginia<1K0.67×
16Delaware<1K0.66×
17Idaho<1K0.61×
18Hawaii<1K0.61×
19New Mexico<1K0.59×
20Mississippi~1K0.57×
21Nebraska<1K0.57×
22Arkansas~1K0.54×
23South Carolina~2K0.53×
24Florida~10K0.52×
25Maryland~3K0.51×
26Kansas~1K0.51×
27Colorado~2K0.50×
28Iowa~1K0.50×
29Louisiana~2K0.48×
30Oklahoma~2K0.48×
31Pennsylvania~5K0.47×
32Illinois~5K0.47×
33North Carolina~4K0.47×
34Tennessee~3K0.46×
35Oregon~2K0.46×
36Utah~1K0.46×
37Kentucky~2K0.45×
38Nevada~1K0.45×
39Georgia~4K0.44×
40Alabama~2K0.44×
41California~10K0.43×
42Washington~3K0.43×
43Minnesota~2K0.43×
44Arizona~2K0.40×
45Missouri~2K0.40×
46Wisconsin~2K0.40×
47Indiana~2K0.38×
48Michigan~3K0.36×
49Texas~9K0.35×
50Ohio~3K0.35×
Fig. 06

Affinity by region

Affinity by region — The Fairmont Copley Plaza Hotel, United States
0.35×1.00×19.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Fairmont Copley Plaza Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Fairmont Copley Plaza Hotel audience
#·InterestCategoryAffinity×
01Rai News24Movies & TV415.28×
02Edible ArrangementsFood & Beverages42.31×
03Veuve ClicquotFood & Beverages25.00×
04Consumer CellularTechnology & Electronics21.20×
05TaxACTTechnology & Electronics19.11×
06The UPS StoreShopping18.16×
07Oscar de la RentaFashion & Accessoires14.59×
08Key FoodShopping13.25×
09Paperless PostShopping12.89×
10Rick OwensFashion & Accessoires11.44×
11Boston BruinsSports8.25×
12LinuxTechnology & Electronics8.06×
13Mattress FirmHome & Garden6.45×
14AutoZoneCars & Mobility6.39×
15TravelocityTravel & Leisure6.16×
16Marriott Hotels & ResortsTravel & Leisure5.81×
17AMC (TV channel)Movies & TV5.36×
18Google DriveTechnology & Electronics5.06×
19Boston Red SoxSports4.95×
20Ski resortTravel & Leisure4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Fairmont Copley Plaza Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Fairmont Copley Plaza Hotel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.53×
Family OrientationCONSERVATISM1.95×
Need for SecurityCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Fairmont Copley Plaza Hotel audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Healthy LifestyleBALANCE1.00×
IndividualismJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Fairmont Copley Plaza Hotel's target market in United States?

The Fairmont Copley Plaza Hotel's target market in United States covers an estimated 316,658 people, concentrated in Massachusetts and Virginia.

02

What is the gender split and age of The Fairmont Copley Plaza Hotel customers?

54.9% of the The Fairmont Copley Plaza Hotel audience are female, 45.1% are male, with an average age of 40.8 years.

03

Which brands do The Fairmont Copley Plaza Hotel fans like most?

The Fairmont Copley Plaza Hotel fans show strongest brand affinity for The UPS Store (18.16×), Edible Arrangements (42.31×), and Rai News24 (415.28×) over the country average.

04

Where do The Fairmont Copley Plaza Hotel fans live in United States?

The Fairmont Copley Plaza Hotel fans in United States are most concentrated in Massachusetts (reach ~100K), Virginia (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Fairmont Copley Plaza Hotel fans also like?

Beyond The Fairmont Copley Plaza Hotel itself, the audience over-indexes on Edible Arrangements (42.31×), Rai News24 (415.28×), AutoZone (6.39×), and Consumer Cellular (21.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Fairmont Copley Plaza Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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