Rascasse Audience Intelligence

The Real Housewives Audience in United States

A data profile of the people who buy, follow and care about The Real Housewives in United States — modelled from more than twelve digital signal sources. The Real Housewives has an estimated audience of 990,446 people in United States.

#7among Reality in United States#1871among Movie / TV Show / Series in United States#4343in Movies & TV

The average The Real Housewives fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Hills, Pinterest, TMZ, with strongest over-indexing on The Hills (6.25× the country average).

Demographically, the The Real Housewives audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Real Housewives fan in United States is more female, around 35.1 years old, with strong Individualism tendencies and a notable affinity for The Hills.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Real Housewives profile in United States.

Audience size
990K
in United States
Gender
72.4%♀
27.6% male
Age
35.1
average years
Country rank
#23822
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Real Housewives viewers

72.4% are female, 27.6% are male, average age 35.1.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for The Real Housewives audience in United States
MetricValue
Female72.4%
Male27.6%
Average age35.1
Estimated audience size990,446
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the The Real Housewives audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

51.1%

of the worldwide The Real Housewives audience comes from United States.

Worldwide audience distribution share by country for The Real Housewives
CountryShare
United States51.1%
United Kingdom7.9%
Belgium7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Real Housewives audience in United States is strongest.

Fig. 05

Top regions by affinity

The Real Housewives fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~6K1.77×
02Arkansas~10K1.68×
03Illinois~40K1.21×
04Maryland~20K1.20×
05Washington, District of Columbia~4K1.20×
06Connecticut~10K1.18×
07Minnesota~20K1.16×
08New York~60K1.14×
09Nebraska~6K1.12×
10Louisiana~10K1.09×
11New Jersey~30K1.08×
12Massachusetts~20K1.07×
13Alabama~10K1.07×
14Kansas~8K1.05×
15Georgia~30K1.04×
16Virginia~30K1.04×
17Ohio~30K1.03×
18Delaware~3K1.03×
19Nevada~10K1.02×
20North Carolina~30K1.01×
21South Carolina~10K1.00×
22Mississippi~8K1.00×
23Texas~80K0.99×
24Florida~70K0.99×
25Arizona~20K0.99×
26California~100K0.98×
27Pennsylvania~30K0.98×
28Oregon~10K0.98×
29Indiana~20K0.97×
30Montana~3K0.97×
31Missouri~20K0.96×
32Michigan~20K0.95×
33New Mexico~5K0.95×
34Maine~3K0.95×
35North Dakota~2K0.95×
36Washington~20K0.94×
37Tennessee~20K0.94×
38Kentucky~10K0.94×
39Vermont~2K0.94×
40Oklahoma~10K0.93×
41South Dakota~2K0.93×
42Alaska~2K0.93×
43West Virginia~4K0.92×
44Utah~8K0.91×
45Idaho~5K0.91×
46New Hampshire~4K0.91×
47Wisconsin~10K0.89×
48Hawaii~4K0.89×
49Iowa~7K0.88×
50Colorado~10K0.86×
Fig. 06

Affinity by region

Affinity by region — The Real Housewives, United States
0.86×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Real Housewives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Real Housewives audience
#·InterestCategoryAffinity×
01The HillsMovies & TV6.25×
02Sex and the CityMovies & TV3.29×
03TMZInternet & Social Media2.28×
04SephoraShopping2.06×
05Hobby LobbyHome & Garden1.92×
06MarshallsFashion & Accessoires1.92×
07GodPolitics & Society1.89×
08Old NavyFashion & Accessoires1.88×
09PinterestInternet & Social Media1.81×
10Macy'sShopping1.81×
11StarbucksFood & Beverages1.80×
12NordstromShopping1.79×
13Whole Foods MarketShopping1.70×
14FriendshipKids & Family1.69×
15BoutiquesFashion & Accessoires1.61×
16MotherhoodKids & Family1.55×
17ReligionBusiness & Career1.55×
18Sales promotionShopping1.52×
19TV reality showsMovies & TV1.52×
20GiftShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Real Housewives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Real Housewives audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.53×
ExtroversionTHRILL1.50×
CreativityOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Real Housewives audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.04×
MindfulnessBALANCE1.05×
Need for SecurityCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Real Housewives have in United States?

The Real Housewives has an estimated audience of 990,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Real Housewives viewers?

72.4% of The Real Housewives fans are female, 27.6% are male, with an average age of 35.1 years.

03

Which brands do The Real Housewives fans like most?

The Real Housewives fans show strongest brand affinity for The Hills (6.25×), Pinterest (1.81×), and TMZ (2.28×) over the country average.

04

Where do The Real Housewives fans live in United States?

The Real Housewives fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Real Housewives fans also like?

Beyond The Real Housewives itself, the audience over-indexes on Pinterest (1.81×), TMZ (2.28×), Hobby Lobby (1.92×), and God (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reality audiences in United States

See The Real Housewives audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Real Housewives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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