The Real Housewives Audience in United States

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The Real Housewives has an estimated audience of 990,446 people in United States. 72.4% are female, 27.6% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: The Hills, Euphoria, Pinterest, TMZ, Friends.

The average The Real Housewives fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Hills, Euphoria, Pinterest, with strongest over-indexing on The Hills (6.25× the country average). Demographically, the The Real Housewives audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Real Housewives fans

Demographic split for The Real Housewives audience in United States
MetricValue
Female72.4%
Male27.6%
Average age35.1
Estimated audience size990,446

Audience persona

The typical The Real Housewives fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Hills.

Top regions in United States

Top regions ranked by reach for The Real Housewives in United States
RegionReachAffinity
California117,8631.08×
Texas91,3591.07×
New York72,0041.3×
Florida69,6571.04×
Illinois43,9861.33×
Pennsylvania35,1501.05×
Ohio32,6851.07×
Georgia31,9081.05×
New Jersey29,7431.18×
North Carolina29,3880.99×
Michigan24,8160.96×
Virginia24,4101.01×
Arizona21,3061.05×
Maryland20,0161.18×
Massachusetts19,9691.02×
Washington19,8091×
Tennessee18,7580.94×
Arkansas18,3482.25×
Minnesota17,1531.21×
Indiana16,9490.94×
Alabama15,5781.13×
Missouri15,1590.95×
South Carolina14,8371×
Louisiana14,7601.16×
Colorado13,3000.85×
Connecticut12,5181.26×
Wisconsin12,3420.83×
Oregon11,9321.05×
Kentucky11,2880.91×
Nevada10,4461.09×
Oklahoma9,9940.91×
Kansas9,1701.17×
Mississippi7,5810.93×
Utah7,2860.82×
Nebraska7,1391.44×
Iowa6,4340.79×
New Mexico4,3310.87×
Washington, District of Columbia3,9421.32×
Idaho3,7870.76×
Rhode Island3,3481.06×
Maine3,3460.94×
West Virginia3,3450.73×
New Hampshire2,9340.75×
Hawaii2,8560.67×
Delaware2,3840.87×
Montana1,6900.61×
South Dakota1,5750.69×
North Dakota1,4430.71×
Alaska1,2920.61×
Vermont1,1820.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Real Housewives audience
BrandAffinityCategory
The Hills6.25×Movies & TV
Euphoria1.53×Movies & TV
Pinterest1.81×Internet & Social Media
TMZ2.28×Internet & Social Media
Friends1.66×Movies & TV
Sex and the City3.29×Movies & TV
Hobby Lobby1.92×Home & Garden
God1.89×Politics & Society
Old Navy1.88×Fashion & Accessoires
Sephora2.06×Shopping
Motherhood1.55×Kids & Family
Friendship1.69×Kids & Family
Gift1.51×Shopping
Starbucks1.8×Food & Beverages
Macy's1.81×Shopping
Religion1.55×Business & Career
Sales promotion1.52×Shopping
TV reality shows1.52×Movies & TV
Marshalls1.92×Fashion & Accessoires
Whole Foods Market1.7×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Real Housewives audience
TraitClusterScore
LGBTQ+ IdentityOPEN8.34
DIY MentalityTHRILL1.32
Healthy LifestyleBALANCE1.31
Luxury OrientationPREMIUM1.29
CreativityOPEN1.21
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for The Real Housewives
CountryShare
United States51.3%
United Kingdom7.9%
Belgium6.6%

See The Real Housewives audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Real Housewives have in United States?

The Real Housewives has an estimated audience of 990,446 people in United States, concentrated in California and Texas.

What is the gender split and age of The Real Housewives fans?

72.4% of The Real Housewives fans are female, 27.6% are male, with an average age of 35.1 years.

Which brands do The Real Housewives fans like most?

The Real Housewives fans show strongest brand affinity for The Hills (6.25×), Euphoria (1.53×), and Pinterest (1.81×) over the country average.

Where do The Real Housewives fans live in United States?

The Real Housewives fans in United States are most concentrated in California (reach 117,863), Texas (reach 91,359), and New York (reach 72,004). These three regions account for the largest share of the active audience.

What other brands do The Real Housewives fans also like?

Beyond The Real Housewives itself, the audience over-indexes on Euphoria (1.53×), Pinterest (1.81×), TMZ (2.28×), and Friends (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Real Housewives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.