Rascasse Audience Intelligence

The Science of Sleep Audience in United States

A data profile of the people who buy, follow and care about The Science of Sleep in United States — modelled from more than twelve digital signal sources. The Science of Sleep has an estimated audience of 407,595 people in United States.

#28among Fantasy in United States#3650among Movie / TV Show / Series in United States#7588in Movies & TV

The average The Science of Sleep fan in United States is 47.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Orthopedic mattress, Parental leave, Baby food, with strongest over-indexing on Orthopedic mattress (57.36× the country average).

Demographically, the The Science of Sleep audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Science of Sleep fan in United States is balanced, around 47.0 years old, with strong Spirituality tendencies and a notable affinity for Orthopedic mattress.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Science of Sleep profile in United States.

Audience size
408K
in United States
Gender
54.9%♀
45.1% male
Age
47.0
average years
Country rank
#41185
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Science of Sleep viewers

54.9% are female, 45.1% are male, average age 47.0.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for The Science of Sleep audience in United States
MetricValue
Female54.9%
Male45.1%
Average age47.0
Estimated audience size407,595
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the The Science of Sleep audience in United States
Age bracketShare%
16-198%
20-2913%
30-3914%
40-4922%
50+43%
Fig. 04

Worldwide distribution

54.8%

of the worldwide The Science of Sleep audience comes from United States.

Worldwide audience distribution share by country for The Science of Sleep
CountryShare
United States54.8%
United Kingdom5.9%
France4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Science of Sleep audience in United States is strongest.

Fig. 05

Top regions by affinity

The Science of Sleep fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.89×
02California~80K1.75×
03New York~40K1.62×
04Washington~10K1.41×
05Colorado~8K1.19×
06New Mexico~2K1.15×
07Texas~40K1.13×
08Illinois~20K1.13×
09Vermont<1K1.13×
10Maine~2K1.11×
11Massachusetts~9K1.09×
12Utah~4K1.08×
13Arizona~9K1.07×
14Rhode Island~1K1.06×
15Alaska<1K1.06×
16Washington, District of Columbia~1K1.05×
17Connecticut~4K1.02×
18North Dakota<1K1.02×
19Minnesota~6K1.01×
20Montana~1K1.01×
21Idaho~2K1.00×
22South Dakota<1K1.00×
23Nevada~4K0.99×
24Hawaii~2K0.99×
25New Hampshire~2K0.99×
26Pennsylvania~10K0.98×
27Nebraska~2K0.94×
28Delaware~1K0.94×
29Kansas~3K0.93×
30Wisconsin~6K0.92×
31West Virginia~2K0.92×
32New Jersey~9K0.91×
33Oklahoma~4K0.91×
34Missouri~6K0.90×
35Louisiana~5K0.90×
36Arkansas~3K0.90×
37Michigan~9K0.88×
38Kentucky~4K0.88×
39Mississippi~3K0.88×
40Iowa~3K0.88×
41Virginia~9K0.87×
42Maryland~6K0.86×
43Tennessee~7K0.85×
44Georgia~10K0.84×
45North Carolina~10K0.84×
46Indiana~6K0.84×
47Florida~20K0.81×
48Ohio~10K0.80×
49Alabama~5K0.80×
50South Carolina~5K0.79×
Fig. 06

Affinity by region

Affinity by region — The Science of Sleep, United States
0.79×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Science of Sleep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Science of Sleep audience
#·InterestCategoryAffinity×
01Orthopedic mattressHealth57.36×
02Parental leaveKids & Family14.77×
03Sleeping positionsHealth12.00×
04Baby foodKids & Family6.14×
05GlutenHealth5.73×
06CaffeineFood & Beverages5.34×
07PinterestInternet & Social Media2.58×
08CNNMovies & TV2.48×
09Nonprofit organizationPolitics & Society2.48×
10Health careBusiness & Career2.25×
11InsuranceBusiness & Career2.03×
12MedicineBusiness & Career1.99×
13EnergyHome & Garden1.98×
14RecipesFood & Beverages1.97×
15Donald TrumpPolitics & Society1.82×
16CookingFood & Beverages1.80×
17SmartphonesTechnology & Electronics1.79×
18XInternet & Social Media1.77×
19Home improvementHome & Garden1.76×
20Alcoholic beveragesFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Science of Sleep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Science of Sleep audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.08×
Family OrientationCONSERVATISM1.93×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Science of Sleep audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Luxury OrientationPREMIUM0.82×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Science of Sleep have in United States?

The Science of Sleep has an estimated audience of 407,595 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Science of Sleep viewers?

54.9% of The Science of Sleep fans are female, 45.1% are male, with an average age of 47.0 years.

03

Which brands do The Science of Sleep fans like most?

The Science of Sleep fans show strongest brand affinity for Orthopedic mattress (57.36×), Parental leave (14.77×), and Baby food (6.14×) over the country average.

04

Where do The Science of Sleep fans live in United States?

The Science of Sleep fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Science of Sleep fans also like?

Beyond The Science of Sleep itself, the audience over-indexes on Parental leave (14.77×), Baby food (6.14×), Pinterest (2.58×), and CNN (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fantasy audiences in United States

See The Science of Sleep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Science of Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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