The Shadow Audience in United States
The Shadow has an estimated audience of 381,153 people in United States. 36.0% are female, 64.0% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Lebanese cuisine, Cachorros, Cachaça, Indiana University School of Medicine.
The average The Shadow fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Lebanese cuisine, Cachorros, with strongest over-indexing on Natural rubber (2.4× the country average). Demographically, the The Shadow audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy
Demographics of The Shadow fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 38.2 |
| Estimated audience size | 381,153 |
Audience persona
The typical The Shadow fan in United States is more male, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,594 | 0.92× |
| Texas | 30,416 | 0.93× |
| Florida | 21,822 | 0.85× |
| New York | 18,381 | 0.86× |
| Pennsylvania | 12,952 | 1.01× |
| Ohio | 12,922 | 1.1× |
| Illinois | 12,498 | 0.98× |
| Georgia | 10,325 | 0.88× |
| Michigan | 10,320 | 1.04× |
| North Carolina | 9,965 | 0.87× |
| Virginia | 8,854 | 0.95× |
| Washington | 8,763 | 1.15× |
| New Jersey | 8,032 | 0.83× |
| Tennessee | 7,824 | 1.02× |
| Arizona | 7,418 | 0.95× |
| Indiana | 7,304 | 1.05× |
| Kansas | 7,143 | 2.38× |
| Massachusetts | 7,027 | 0.94× |
| Missouri | 6,799 | 1.11× |
| Maryland | 6,031 | 0.92× |
| Oregon | 5,699 | 1.3× |
| Colorado | 5,681 | 0.95× |
| Wisconsin | 5,595 | 0.98× |
| Kentucky | 5,075 | 1.06× |
| South Carolina | 4,828 | 0.84× |
| Minnesota | 4,825 | 0.88× |
| Oklahoma | 4,794 | 1.13× |
| Louisiana | 4,741 | 0.96× |
| Alabama | 4,567 | 0.86× |
| Utah | 3,697 | 1.08× |
| Nevada | 3,415 | 0.93× |
| Connecticut | 3,192 | 0.83× |
| Arkansas | 2,966 | 0.94× |
| Iowa | 2,937 | 0.94× |
| Mississippi | 2,736 | 0.87× |
| Idaho | 2,068 | 1.08× |
| New Mexico | 1,982 | 1.04× |
| Nebraska | 1,730 | 0.9× |
| West Virginia | 1,684 | 0.95× |
| South Dakota | 1,545 | 1.75× |
| New Hampshire | 1,451 | 0.97× |
| Maine | 1,446 | 1.06× |
| Rhode Island | 1,157 | 0.95× |
| Hawaii | 1,148 | 0.7× |
| Alaska | 936 | 1.15× |
| Delaware | 914 | 0.87× |
| Montana | 866 | 0.82× |
| Washington, District of Columbia | 827 | 0.72× |
| North Dakota | 752 | 0.96× |
| Vermont | 569 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 2.4× | Cars & Mobility |
| Lebanese cuisine | 1.96× | Food & Beverages |
| Cachorros | 2× | Pets & Animals |
| Cachaça | 2.54× | Food & Beverages |
| Indiana University School of Medicine | 1.97× | Business & Career |
| Night Shift Nurses | 1.6× | Literature |
| IUniverse | 1.65× | Literature |
| Tabriz | 2.09× | Travel & Leisure |
| Seven Sister States | 1.63× | |
| Bula, Camarines Sur | 1.55× | Travel & Leisure |
| University of Cádiz | 1.82× | Business & Career |
| Asta Kask | 1.52× | Music & Radio |
| FC Dinamo II București | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| Spirituality | BALANCE | 1.31 |
| Need for Security | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.08 |
| Pet Ownership | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| United Kingdom | 17.0% |
| Spain | 9.6% |
See The Shadow audiences in other countries
More Fantasy audiences in United States
- Frankenstein (8,891,655)
- Final Fantasy (7,798,742)
- The Lord of the Rings (4,796,964)
- Wizards (film) (3,077,867)
- Descendants (2015 film) (2,477,428)
Frequently asked questions
How many fans does The Shadow have in United States?
The Shadow has an estimated audience of 381,153 people in United States, concentrated in California and Texas.
What is the gender split and age of The Shadow fans?
36.0% of The Shadow fans are female, 64.0% are male, with an average age of 38.2 years.
Which brands do The Shadow fans like most?
The Shadow fans show strongest brand affinity for Natural rubber (2.4×), Lebanese cuisine (1.96×), and Cachorros (2×) over the country average.
Where do The Shadow fans live in United States?
The Shadow fans in United States are most concentrated in California (reach 38,594), Texas (reach 30,416), and Florida (reach 21,822). These three regions account for the largest share of the active audience.
What other brands do The Shadow fans also like?
Beyond The Shadow itself, the audience over-indexes on Lebanese cuisine (1.96×), Cachorros (2×), Cachaça (2.54×), and Indiana University School of Medicine (1.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.