Rascasse Audience Intelligence

The Shadow Audience in United States

A data profile of the people who buy, follow and care about The Shadow in United States — modelled from more than twelve digital signal sources. The Shadow has an estimated audience of 409,325 people in United States.

#27among Fantasy in United States#475among Book / Manga / Comic in United States#1019in Literature

The average The Shadow fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, X, Cooking, with strongest over-indexing on Donald Trump (3.33× the country average).

Demographically, the The Shadow audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Shadow fan in United States is more male, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Shadow profile in United States.

Audience size
409K
in United States
Gender
36.0%♀
64.0% male
Age
38.2
average years
Country rank
#41077
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Shadow fans

36.0% are female, 64.0% are male, average age 38.2.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for The Shadow audience in United States
MetricValue
Female36.0%
Male64.0%
Average age38.2
Estimated audience size409,325
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the The Shadow audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

37.3%

of the worldwide The Shadow audience comes from United States.

Worldwide audience distribution share by country for The Shadow
CountryShare
United States37.3%
United Kingdom16.4%
Spain9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Shadow audience in United States is strongest.

Fig. 05

Top regions by affinity

The Shadow fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~10K4.54×
02South Dakota~1K1.30×
03Oregon~5K1.21×
04Oklahoma~5K1.11×
05Alaska<1K1.09×
06Washington~8K1.07×
07Missouri~6K1.05×
08Idaho~2K1.05×
09Maine~1K1.05×
10Kentucky~5K1.02×
11New Mexico~2K1.01×
12West Virginia~2K1.01×
13Montana~1K1.01×
14Ohio~10K1.00×
15Indiana~7K1.00×
16Arkansas~3K1.00×
17Utah~3K0.99×
18North Dakota<1K0.99×
19Rhode Island~1K0.98×
20Vermont<1K0.98×
21Tennessee~7K0.97×
22Louisiana~5K0.97×
23Iowa~3K0.96×
24New Hampshire~1K0.95×
25Pennsylvania~10K0.94×
26Michigan~9K0.94×
27Arizona~7K0.93×
28Wisconsin~5K0.93×
29Illinois~10K0.92×
30Mississippi~3K0.92×
31Nebraska~2K0.92×
32Virginia~8K0.91×
33Delaware<1K0.91×
34Nevada~3K0.90×
35Colorado~5K0.89×
36Massachusetts~7K0.88×
37Maryland~6K0.88×
38Alabama~5K0.88×
39Minnesota~5K0.87×
40California~40K0.86×
41Connecticut~3K0.86×
42Texas~30K0.85×
43Georgia~10K0.85×
44North Carolina~10K0.85×
45South Carolina~5K0.84×
46New York~20K0.83×
47Hawaii~1K0.82×
48New Jersey~8K0.81×
49Florida~20K0.80×
50Washington, District of Columbia<1K0.79×
Fig. 06

Affinity by region

Affinity by region — The Shadow, United States
0.79×1.00×4.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Shadow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Shadow audience
#·InterestCategoryAffinity×
01Life insuranceBusiness & Career5.18×
02TraditionPolitics & Society3.94×
03Local newsNews3.86×
04Breaking newsMovies & TV3.71×
05Donald TrumpPolitics & Society3.33×
06InsuranceBusiness & Career3.30×
07Nonprofit organizationPolitics & Society3.27×
08EBayShopping3.21×
09CNNMovies & TV3.20×
10RecipesFood & Beverages3.18×
11Health careBusiness & Career3.11×
12XInternet & Social Media3.06×
13BankingBusiness & Career3.00×
14WalmartShopping2.93×
15MedicineBusiness & Career2.93×
16ReligionBusiness & Career2.87×
17CookingFood & Beverages2.81×
18Home improvementHome & Garden2.76×
19SmartphonesTechnology & Electronics2.68×
20Alcoholic beveragesFood & Beverages2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Shadow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Shadow audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.94×
Family OrientationCONSERVATISM3.85×
Need for SecurityCONSERVATISM3.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Shadow audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.46×
ExtroversionTHRILL0.55×
Quality AwarenessPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Shadow have in United States?

The Shadow has an estimated audience of 409,325 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Shadow fans?

36.0% of The Shadow fans are female, 64.0% are male, with an average age of 38.2 years.

03

Which brands do The Shadow fans like most?

The Shadow fans show strongest brand affinity for Donald Trump (3.33×), X (3.06×), and Cooking (2.81×) over the country average.

04

Where do The Shadow fans live in United States?

The Shadow fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Shadow fans also like?

Beyond The Shadow itself, the audience over-indexes on X (3.06×), Cooking (2.81×), Breaking news (3.71×), and Recipes (3.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fantasy audiences in United States

See The Shadow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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