The Shadow Audience in United States

The Shadow logo

The Shadow has an estimated audience of 381,153 people in United States. 36.0% are female, 64.0% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Local news, Breaking news, Jesus, Life insurance, Health insurance.

The average The Shadow fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Local news, Breaking news, Jesus, with strongest over-indexing on Local news (1.97× the country average). Demographically, the The Shadow audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Fantasy

Demographics of The Shadow fans

Demographic split for The Shadow audience in United States
MetricValue
Female36.0%
Male64.0%
Average age38.2
Estimated audience size381,153

Audience persona

The typical The Shadow fan in United States is more male, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Local news.

Top regions in United States

Top regions ranked by reach for The Shadow in United States
RegionReachAffinity
California38,5940.92×
Texas30,4160.93×
Florida21,8220.85×
New York18,3810.86×
Pennsylvania12,9521.01×
Ohio12,9221.1×
Illinois12,4980.98×
Georgia10,3250.88×
Michigan10,3201.04×
North Carolina9,9650.87×
Virginia8,8540.95×
Washington8,7631.15×
New Jersey8,0320.83×
Tennessee7,8241.02×
Arizona7,4180.95×
Indiana7,3041.05×
Kansas7,1432.38×
Massachusetts7,0270.94×
Missouri6,7991.11×
Maryland6,0310.92×
Oregon5,6991.3×
Colorado5,6810.95×
Wisconsin5,5950.98×
Kentucky5,0751.06×
South Carolina4,8280.84×
Minnesota4,8250.88×
Oklahoma4,7941.13×
Louisiana4,7410.96×
Alabama4,5670.86×
Utah3,6971.08×
Nevada3,4150.93×
Connecticut3,1920.83×
Arkansas2,9660.94×
Iowa2,9370.94×
Mississippi2,7360.87×
Idaho2,0681.08×
New Mexico1,9821.04×
Nebraska1,7300.9×
West Virginia1,6840.95×
South Dakota1,5451.75×
New Hampshire1,4510.97×
Maine1,4461.06×
Rhode Island1,1570.95×
Hawaii1,1480.7×
Alaska9361.15×
Delaware9140.87×
Montana8660.82×
Washington, District of Columbia8270.72×
North Dakota7520.96×
Vermont5690.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Shadow audience
BrandAffinityCategory
Local news1.97×News
Breaking news1.65×Movies & TV
Jesus1.52×Politics & Society
Life insurance2.07×Business & Career
Health insurance1.82×Business & Career
Home insurance1.91×Business & Career
Diabetes mellitus type 2 awareness2.54×Health
Slow cooker1.68×Food & Beverages
Solar power1.52×Home & Garden
Traditional medicine1.75×Health
San Antonio Spurs1.5×Sports
Speech recognition2.75×Technology & Electronics
Amazon Kindle1.52×Literature
ExxonMobil2.09×Cars & Mobility
Blake Shelton1.63×Music & Radio
Jean Paul Gaultier1.79×Fashion & Accessoires
Elvis Presley2.02×Music & Radio
Ryanair2.4×Travel & Leisure
Feng shui2×Health
Real-time ridesharing1.74×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Shadow audience
TraitClusterScore
TraditionCONSERVATISM1.39
SpiritualityBALANCE1.31
Need for SecurityCONSERVATISM1.19
Community OrientationOPEN1.1
Family OrientationCONSERVATISM1.08
Pet OwnershipJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for The Shadow
CountryShare
United States36.0%
United Kingdom17.0%
Spain9.6%

See The Shadow audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does The Shadow have in United States?

The Shadow has an estimated audience of 381,153 people in United States, concentrated in California and Texas.

What is the gender split and age of The Shadow fans?

36.0% of The Shadow fans are female, 64.0% are male, with an average age of 38.2 years.

Which brands do The Shadow fans like most?

The Shadow fans show strongest brand affinity for Local news (1.97×), Breaking news (1.65×), and Jesus (1.52×) over the country average.

Where do The Shadow fans live in United States?

The Shadow fans in United States are most concentrated in California (reach 38,594), Texas (reach 30,416), and Florida (reach 21,822). These three regions account for the largest share of the active audience.

What other brands do The Shadow fans also like?

Beyond The Shadow itself, the audience over-indexes on Breaking news (1.65×), Jesus (1.52×), Life insurance (2.07×), and Health insurance (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.