The Voice (newspaper) Audience in United States

The Voice (newspaper) logo

The Voice (newspaper) has an estimated audience of 1,533,449 people in United States. 71.2% are female, 28.8% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Litter box, Jack White, Commercial mortgage, Brittney Griner, REO Speedwagon.

The average The Voice (newspaper) fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Litter box, Jack White, Commercial mortgage, with strongest over-indexing on Litter box (1.57× the country average). Demographically, the The Voice (newspaper) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Voice (newspaper) fans

Demographic split for The Voice (newspaper) audience in United States
MetricValue
Female71.2%
Male28.8%
Average age42.1
Estimated audience size1,533,449

Audience persona

The typical The Voice (newspaper) fan in United States is more female, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for The Voice (newspaper) in United States
RegionReachAffinity
California119,4460.71×
Texas108,4940.82×
Florida91,3210.88×
New York61,5820.72×
Ohio52,8711.12×
North Carolina50,1971.09×
Pennsylvania49,9840.97×
Michigan42,3931.06×
Illinois41,8060.82×
Georgia38,2110.81×
Tennessee37,6291.22×
Virginia33,0940.89×
Indiana31,9181.14×
Arizona30,7850.98×
Alabama30,0611.4×
Missouri29,2761.18×
Washington28,9440.94×
New Jersey26,4910.68×
Wisconsin26,3161.14×
South Carolina26,2281.14×
Massachusetts24,7050.82×
Kentucky24,5741.28×
Minnesota24,0121.09×
Oklahoma22,9271.35×
Louisiana22,0821.12×
Colorado20,3580.84×
Maryland19,3000.73×
Oregon18,2201.04×
Iowa16,3141.29×
Arkansas15,5611.23×
Mississippi14,4641.14×
Kansas14,2161.18×
Connecticut12,2450.8×
Utah10,7830.79×
Nevada10,7390.72×
West Virginia9,9321.39×
Nebraska9,9111.29×
Idaho8,1711.06×
New Mexico7,9721.04×
Maine6,7901.24×
Hawaii6,2400.95×
New Hampshire5,4180.9×
Rhode Island4,6220.95×
Montana4,5931.08×
South Dakota3,8241.08×
Delaware3,1860.75×
Alaska3,1680.97×
North Dakota3,0790.98×
Vermont2,5210.94×
Washington, District of Columbia2,1990.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Voice (newspaper) audience
BrandAffinityCategory
Litter box1.57×Pets & Animals
Jack White1.61×Movies & TV
Commercial mortgage1.97×Business & Career
Brittney Griner1.84×Sports
REO Speedwagon1.6×Music & Radio
Cantù1.6×Travel & Leisure
International University of Business Agriculture and Technology1.51×Business & Career
Iguala1.8×Travel & Leisure
Cajeme1.73×Travel & Leisure
Taranto1.6×Travel & Leisure
T. Harv Eker1.79×Literature
Night Shift Nurses1.95×Literature
Grado, Friuli-Venezia Giulia1.72×
Peschici2.09×Travel & Leisure
Vilafranca del Penedès1.52×Travel & Leisure
Italo dance2.02×Music & Radio
Brăila1.53×Travel & Leisure
Asta Kask1.52×Music & Radio
Caffe HABITU2.24×Food & Beverages
Bozkurt, Kastamonu1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Voice (newspaper) audience
TraitClusterScore
SpiritualityBALANCE1.6
Community OrientationOPEN1.4
LGBTQ+ IdentityOPEN1.28
Risk AppetiteTHRILL1.26
TraditionCONSERVATISM1.25
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for The Voice (newspaper)
CountryShare
France21.1%
United States19.4%
Germany9.2%

See The Voice (newspaper) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Voice (newspaper) have in United States?

The Voice (newspaper) has an estimated audience of 1,533,449 people in United States, concentrated in California and Texas.

What is the gender split and age of The Voice (newspaper) fans?

71.2% of The Voice (newspaper) fans are female, 28.8% are male, with an average age of 42.1 years.

Which brands do The Voice (newspaper) fans like most?

The Voice (newspaper) fans show strongest brand affinity for Litter box (1.57×), Jack White (1.61×), and Commercial mortgage (1.97×) over the country average.

Where do The Voice (newspaper) fans live in United States?

The Voice (newspaper) fans in United States are most concentrated in California (reach 119,446), Texas (reach 108,494), and Florida (reach 91,321). These three regions account for the largest share of the active audience.

What other brands do The Voice (newspaper) fans also like?

Beyond The Voice (newspaper) itself, the audience over-indexes on Jack White (1.61×), Commercial mortgage (1.97×), Brittney Griner (1.84×), and REO Speedwagon (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Voice (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.