A data profile of the people who buy, follow and care about Tornado in United States — modelled from more than twelve digital signal sources. Tornado has an estimated audience of 3,976,821 people in United States.
The average Tornado fan in United States is 41.4 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Slot machine, Weather forecasting, Hardware store, with strongest over-indexing on Slot machine (3.31× the country average).
Demographically, the Tornado audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tornado fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Slot machine.
The key figures that characterise the Tornado profile in United States.
58.3% are female, 41.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.4 |
| Estimated audience size | 3,976,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Tornado audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.7% |
| Egypt | 6.5% |
| Germany | 3.3% |
Where the Tornado audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~100K | 2.39× | |
| 02 | Kansas | ~70K | 2.10× | |
| 03 | Missouri | ~100K | 1.90× | |
| 04 | Nebraska | ~40K | 1.88× | |
| 05 | Iowa | ~60K | 1.80× | |
| 06 | Arkansas | ~60K | 1.75× | |
| 07 | Indiana | ~100K | 1.65× | |
| 08 | Wisconsin | ~90K | 1.51× | |
| 09 | Kentucky | ~70K | 1.48× | |
| 10 | Illinois | ~200K | 1.44× | |
| 11 | Ohio | ~200K | 1.33× | |
| 12 | South Dakota | ~10K | 1.32× | |
| 13 | Michigan | ~100K | 1.24× | |
| 14 | North Dakota | ~10K | 1.19× | |
| 15 | Texas | ~400K | 1.16× | |
| 16 | Mississippi | ~40K | 1.16× | |
| 17 | Alabama | ~60K | 1.09× | |
| 18 | Tennessee | ~90K | 1.07× | |
| 19 | West Virginia | ~20K | 1.07× | |
| 20 | North Carolina | ~100K | 0.99× | |
| 21 | Virginia | ~90K | 0.97× | |
| 22 | Minnesota | ~60K | 0.97× | |
| 23 | South Carolina | ~60K | 0.95× | |
| 24 | Louisiana | ~50K | 0.95× | |
| 25 | Georgia | ~100K | 0.94× | |
| 26 | Florida | ~200K | 0.90× | |
| 27 | Maryland | ~60K | 0.89× | |
| 28 | Pennsylvania | ~100K | 0.86× | |
| 29 | Wyoming | ~5K | 0.83× | |
| 30 | New Mexico | ~20K | 0.82× | |
| 31 | Delaware | ~9K | 0.81× | |
| 32 | Colorado | ~50K | 0.76× | |
| 33 | Idaho | ~10K | 0.74× | |
| 34 | Utah | ~20K | 0.70× | |
| 35 | Arizona | ~60K | 0.69× | |
| 36 | Montana | ~8K | 0.68× | |
| 37 | New Jersey | ~70K | 0.65× | |
| 38 | New Hampshire | ~10K | 0.63× | |
| 39 | Massachusetts | ~50K | 0.61× | |
| 40 | Connecticut | ~20K | 0.61× | |
| 41 | New York | ~100K | 0.60× | |
| 42 | Washington | ~50K | 0.59× | |
| 43 | Maine | ~8K | 0.59× | |
| 44 | Nevada | ~20K | 0.58× | |
| 45 | Washington, District of Columbia | ~7K | 0.58× | |
| 46 | Alaska | ~5K | 0.54× | |
| 47 | California | ~200K | 0.53× | |
| 48 | Oregon | ~20K | 0.53× | |
| 49 | Rhode Island | ~7K | 0.53× | |
| 50 | Hawaii | ~8K | 0.45× |
The strongest cross-interests of the Tornado audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slot machine | Games | 3.31× | ||
| 02 | Weather forecasting | Home & Garden | 3.30× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.60× | ||
| 04 | Drudge Report | Sports | 2.46× | ||
| 05 | Hardware store | Home & Garden | 2.40× | ||
| 06 | Rail transport | Travel & Leisure | 2.34× | ||
| 07 | Microwave oven | Home & Garden | 2.21× | ||
| 08 | New York Post | News | 2.19× | ||
| 09 | Ace Hardware | Home & Garden | 2.18× | ||
| 10 | Nostalgia | Home & Garden | 2.13× | ||
| 11 | Real property | Home & Garden | 2.12× | ||
| 12 | Genetics | Kids & Family | 2.06× | ||
| 13 | Pharmacy | Business & Career | 1.92× | ||
| 14 | Charitable organization | Politics & Society | 1.92× | ||
| 15 | Britney Spears | Music & Radio | 1.87× | ||
| 16 | Menards | Home & Garden | 1.85× | ||
| 17 | Gambling | Games | 1.75× | ||
| 18 | Fox News Channel | Movies & TV | 1.58× | ||
| 19 | Tradition | Politics & Society | 1.56× | ||
| 20 | Nonprofit organization | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.07× | |
| Need for Security | CONSERVATISM | 1.58× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.70× |
Tornado has an estimated audience of 3,976,821 people in United States, concentrated in Texas and Florida.
58.3% of Tornado fans are female, 41.7% are male, with an average age of 41.4 years.
Tornado fans show strongest brand affinity for Slot machine (3.31×), Weather forecasting (3.3×), and Hardware store (2.4×) over the country average.
Tornado fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tornado itself, the audience over-indexes on Weather forecasting (3.3×), Hardware store (2.4×), Genetics (2.06×), and Nostalgia (2.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tornado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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