Rascasse Audience Intelligence

Tour guide Audience in United States

A data profile of the people who buy, follow and care about Tour guide in United States — modelled from more than twelve digital signal sources. Tour guide has an estimated audience of 959,395 people in United States.

#50among Travel type in United States#8809among Topic in United States#1819in Travel & Leisure

The average Tour guide fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Sustainable energy, Subway, with strongest over-indexing on FedEx (9.72× the country average).

Demographically, the Tour guide audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tour guide fan in United States is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tour guide profile in United States.

Audience size
959K
in United States
Gender
65.9%♀
34.1% male
Age
43.1
average years
Country rank
#24353
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tour guide fans

65.9% are female, 34.1% are male, average age 43.1.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Tour guide audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.1
Estimated audience size959,395
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Tour guide audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4922%
50+32%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Tour guide audience comes from United States.

Worldwide audience distribution share by country for Tour guide
CountryShare
Italy17.2%
United States15.2%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tour guide audience in United States is strongest.

Fig. 05

Top regions by affinity

Tour guide fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K1.71×
02Hawaii~6K1.55×
03Washington, District of Columbia~4K1.42×
04Kansas~10K1.39×
05New Hampshire~5K1.30×
06New Jersey~30K1.27×
07New York~70K1.26×
08Oregon~10K1.24×
09Washington~20K1.22×
10California~100K1.18×
11Connecticut~10K1.12×
12Massachusetts~20K1.10×
13Virginia~30K1.09×
14Florida~70K1.08×
15Alaska~2K1.08×
16Rhode Island~3K1.04×
17Arizona~20K1.03×
18Pennsylvania~30K1.01×
19Mississippi~8K1.01×
20Maine~3K0.97×
21Delaware~3K0.97×
22South Carolina~10K0.96×
23New Mexico~5K0.96×
24Maryland~20K0.95×
25Nevada~9K0.94×
26South Dakota~2K0.94×
27Texas~80K0.93×
28Colorado~10K0.93×
29Minnesota~10K0.93×
30North Dakota~2K0.93×
31Illinois~30K0.92×
32North Carolina~30K0.92×
33Utah~8K0.92×
34Georgia~30K0.91×
35Indiana~20K0.90×
36Kentucky~10K0.90×
37Iowa~7K0.90×
38Montana~2K0.90×
39Louisiana~10K0.89×
40Tennessee~20K0.88×
41Wisconsin~10K0.88×
42Nebraska~4K0.87×
43Missouri~10K0.86×
44Arkansas~7K0.86×
45Idaho~4K0.85×
46West Virginia~4K0.84×
47Ohio~20K0.82×
48Oklahoma~9K0.82×
49Alabama~10K0.81×
50Michigan~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Tour guide, United States
0.79×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tour guide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tour guide audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure37.86×
02BabysittingKids & Family22.20×
03FedExBusiness & Career9.72×
04Sustainable energyHome & Garden8.35×
05LotteryGames8.22×
06First class travelTravel & Leisure7.84×
07Renewable energyBusiness & Career6.47×
08Massively multiplayer online gamesGames5.38×
09SubwayFood & Beverages5.04×
10QVCMovies & TV4.95×
11AirbnbTravel & Leisure4.42×
12Mortgage loansBusiness & Career4.36×
13RedditInternet & Social Media3.93×
14McDonald'sFood & Beverages3.86×
15IKEAHome & Garden3.65×
16Pizza HutFood & Beverages3.63×
17Discount storesShopping3.50×
18PinterestInternet & Social Media3.43×
19Shopping mallsShopping3.09×
20StarbucksFood & Beverages2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tour guide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tour guide audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.23×
Family OrientationCONSERVATISM2.82×
SustainabilityBALANCE2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tour guide audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tour guide have in United States?

Tour guide has an estimated audience of 959,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tour guide fans?

65.9% of Tour guide fans are female, 34.1% are male, with an average age of 43.1 years.

03

Which brands do Tour guide fans like most?

Tour guide fans show strongest brand affinity for FedEx (9.72×), Sustainable energy (8.35×), and Subway (5.04×) over the country average.

04

Where do Tour guide fans live in United States?

Tour guide fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Tour guide fans also like?

Beyond Tour guide itself, the audience over-indexes on Sustainable energy (8.35×), Subway (5.04×), Airbnb (4.42×), and First class travel (7.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Tour guide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tour guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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