Tour guide Audience in United States

Tour guide logo

Tour guide has an estimated audience of 959,395 people in United States. 65.9% are female, 34.1% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Women's empowerment, Electrolyte, Google Home, Nationality.

The average Tour guide fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Women's empowerment, Electrolyte, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Tour guide audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Tour guide fans

Demographic split for Tour guide audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.1
Estimated audience size959,395

Audience persona

The typical Tour guide fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Tour guide in United States
RegionReachAffinity
California151,8531.44×
Texas87,5851.06×
Florida78,2541.2×
New York74,3001.39×
Illinois34,2041.07×
New Jersey32,8381.35×
Virginia32,2451.38×
Pennsylvania32,0350.99×
Washington30,3531.58×
Georgia27,8990.94×
North Carolina26,5640.92×
Arizona25,0261.28×
Ohio23,1320.78×
Massachusetts22,1131.17×
Michigan19,6470.78×
Tennessee16,9770.88×
Maryland16,8111.02×
Indiana15,8120.9×
South Carolina15,0521.04×
Oregon14,7581.34×
Colorado14,4710.96×
Minnesota12,7670.93×
Missouri12,2060.79×
Wisconsin11,6970.81×
Louisiana11,1300.9×
Nevada9,9221.07×
Alabama9,8630.74×
Connecticut9,4580.98×
Utah9,2821.08×
Kentucky8,9910.75×
Oklahoma8,8750.83×
Hawaii8,4602.05×
Kansas6,4150.85×
Mississippi6,1090.77×
Iowa5,8720.74×
Arkansas5,5160.7×
Washington, District of Columbia5,4441.89×
New Mexico4,7780.99×
Nebraska3,7360.78×
Idaho3,5120.73×
New Hampshire3,4060.9×
Rhode Island3,0921.01×
West Virginia3,0590.68×
Maine2,8270.82×
Alaska2,4751.21×
Montana2,0860.78×
Delaware2,0030.76×
South Dakota1,7040.77×
North Dakota1,2440.63×
Vermont1,2290.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tour guide audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Women's empowerment9.31×Politics & Society
Electrolyte9.06×Health
Google Home11.66×Technology & Electronics
Nationality2.36×Politics & Society
The Historian16.48×Literature
Zoo Tycoon (series)20×Games
Kendra Scott2.68×Fashion & Accessoires
Historic site3.78×Arts & Culture
Eurail16.57×Cars & Mobility
Halsey, Oregon5.76×Travel & Leisure
Wikia2.34×Internet & Social Media
Nurse educator5.17×Kids & Family
Kento Yamazaki7.37×Movies & TV
Nebraska Cornhuskers football2.37×Sports
JDSU1.92×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Keene, New Hampshire11.66×Travel & Leisure
Girolando cattle14.88×Pets & Animals
Voter registration2.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tour guide audience
TraitClusterScore
Risk AppetiteTHRILL2.31
TravellingTHRILL2.04
Quality AwarenessPREMIUM2.04
Luxury OrientationPREMIUM1.74
LGBTQ+ IdentityOPEN1.6
Community OrientationOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Tour guide
CountryShare
Italy17.2%
United States15.2%
Brazil7.3%

See Tour guide audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Tour guide have in United States?

Tour guide has an estimated audience of 959,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Tour guide fans?

65.9% of Tour guide fans are female, 34.1% are male, with an average age of 43.1 years.

Which brands do Tour guide fans like most?

Tour guide fans show strongest brand affinity for Mathcore (18.06×), Women's empowerment (9.31×), and Electrolyte (9.06×) over the country average.

Where do Tour guide fans live in United States?

Tour guide fans in United States are most concentrated in California (reach 151,853), Texas (reach 87,585), and Florida (reach 78,254). These three regions account for the largest share of the active audience.

What other brands do Tour guide fans also like?

Beyond Tour guide itself, the audience over-indexes on Women's empowerment (9.31×), Electrolyte (9.06×), Google Home (11.66×), and Nationality (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tour guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.