Tribune Audience in United States

Tribune logo

Tribune has an estimated audience of 4,742,526 people in United States. 54.5% are female, 45.5% are male, average age 49.2. Top regions: Illinois, California, Pennsylvania. Top brand affinities: Enfamil, Northrop Grumman, Al Ahly SC, Jbc, Chachapoyas, Peru.

The average Tribune fan in United States is 49.2 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Pennsylvania. Top brand affinities include Enfamil, Northrop Grumman, Al Ahly SC, with strongest over-indexing on Enfamil (2.53× the country average). Demographically, the Tribune audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Tribune fans

Demographic split for Tribune audience in United States
MetricValue
Female54.5%
Male45.5%
Average age49.2
Estimated audience size4,742,526

Audience persona

The typical Tribune fan in United States is balanced, around 49.2 years old, with strong Indulgence tendencies and a notable affinity for Enfamil.

Top regions in United States

Top regions ranked by reach for Tribune in United States
RegionReachAffinity
Illinois1,467,9619.29×
California452,9400.87×
Pennsylvania333,6022.09×
Texas262,6590.64×
Florida233,1410.73×
Ohio223,1661.53×
New York190,9000.72×
Indiana138,8571.6×
Utah101,7012.39×
Kansas94,0262.52×
Michigan91,9150.74×
Minnesota84,3311.24×
Missouri84,0491.1×
Virginia83,4930.72×
North Carolina82,3860.58×
Georgia72,9690.5×
Wisconsin72,9191.02×
New Jersey71,5420.59×
Massachusetts68,4090.73×
Washington68,0570.72×
Tennessee50,4900.53×
Colorado48,5900.65×
Arizona47,5870.49×
Kentucky45,9290.77×
Maryland41,5370.51×
South Carolina36,2500.51×
Alabama35,0400.53×
Nebraska31,9021.34×
Oregon31,5740.58×
Nevada27,9620.61×
Louisiana27,7620.45×
Connecticut27,4540.58×
Idaho27,0311.14×
Iowa24,3270.62×
Oklahoma24,1390.46×
Arkansas21,1570.54×
North Dakota19,7242.02×
West Virginia17,6940.8×
Montana16,3431.24×
Mississippi14,8180.38×
Washington, District of Columbia11,9130.84×
Hawaii10,9840.54×
Maine9,2060.54×
New Hampshire8,8200.47×
New Mexico8,4160.35×
South Dakota7,1280.65×
Rhode Island6,9520.46×
Delaware5,1360.39×
Alaska5,0140.49×
Wyoming4,9480.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tribune audience
BrandAffinityCategory
Enfamil2.53×Kids & Family
Northrop Grumman1.85×Business & Career
Al Ahly SC1.95×Sports
Jbc6×Kids & Family
Chachapoyas, Peru1.51×Travel & Leisure
Islamic eschatology1.7×Politics & Society
Cachaça2.48×Food & Beverages
Assisi1.69×Travel & Leisure
Indiana University School of Medicine1.67×Business & Career
Monroe Carell Jr. Children's Hospital at Vanderbilt1.95×Travel & Leisure
British Grand Prix1.71×Sports
GrabCAD1.57×Technology & Electronics
JBM3.94×Music & Radio
Hypnagogia1.75×Health
Ottumwa, Iowa1.95×Travel & Leisure
John Gray (U.S. author)1.98×Literature
Peugeot 3081.64×Cars & Mobility
Astellas Pharma1.58×Health
richard speight jr1.67×Movies & TV
KPN1.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tribune audience
TraitClusterScore
IndulgenceJOY1.95
TraditionCONSERVATISM1.76
Family OrientationCONSERVATISM1.57
IndividualismJOY1.38
Quality AwarenessPREMIUM1.19
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Tribune
CountryShare
United States54.8%
Ukraine4.5%
Romania4.4%

See Tribune audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Tribune have in United States?

Tribune has an estimated audience of 4,742,526 people in United States, concentrated in Illinois and California.

What is the gender split and age of Tribune fans?

54.5% of Tribune fans are female, 45.5% are male, with an average age of 49.2 years.

Which brands do Tribune fans like most?

Tribune fans show strongest brand affinity for Enfamil (2.53×), Northrop Grumman (1.85×), and Al Ahly SC (1.95×) over the country average.

Where do Tribune fans live in United States?

Tribune fans in United States are most concentrated in Illinois (reach 1,467,961), California (reach 452,940), and Pennsylvania (reach 333,602). These three regions account for the largest share of the active audience.

What other brands do Tribune fans also like?

Beyond Tribune itself, the audience over-indexes on Northrop Grumman (1.85×), Al Ahly SC (1.95×), Jbc (6×), and Chachapoyas, Peru (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tribune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.