Truth Social Audience in United States

Truth Social logo

Truth Social has an estimated audience of 6,099,397 people in United States. 50.6% are female, 49.4% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Israel, Product design, Mathcore, Google Home.

The average Truth Social fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Israel, Product design, with strongest over-indexing on Keene, New Hampshire (226.22× the country average). Demographically, the Truth Social audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Truth Social fans

Demographic split for Truth Social audience in United States
MetricValue
Female50.6%
Male49.4%
Average age43.3
Estimated audience size6,099,397

Audience persona

The typical Truth Social fan in United States is balanced, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Truth Social in United States
RegionReachAffinity
California559,4200.83×
Florida443,4821.07×
Texas399,9240.76×
New York337,2980.99×
Pennsylvania226,4251.1×
Ohio210,7501.12×
Michigan190,6171.2×
Illinois186,4100.92×
Georgia177,7410.95×
North Carolina173,7240.95×
Virginia150,3761.01×
New Jersey143,2340.92×
Washington139,9551.14×
Arizona135,0681.08×
Tennessee129,2821.06×
Massachusetts113,3370.94×
Indiana106,6510.96×
Missouri104,7651.07×
South Carolina104,2061.14×
Wisconsin97,5981.06×
Colorado94,5910.98×
Alabama92,6761.09×
Oregon86,7951.24×
Maryland83,4580.8×
Minnesota80,5060.92×
Kentucky78,7691.03×
Connecticut69,8181.14×
Louisiana68,9560.88×
Oklahoma67,6281×
Arkansas64,5851.29×
Nevada57,6370.98×
Idaho47,2561.54×
Iowa46,9400.93×
Kansas44,8710.93×
Utah39,3430.72×
Mississippi35,9930.72×
Maine32,9091.51×
Nebraska30,2530.99×
West Virginia28,0630.99×
New Hampshire24,1721.01×
New Mexico23,0920.75×
Washington, District of Columbia20,6851.13×
Montana18,8531.11×
Delaware17,8111.06×
Rhode Island17,4490.9×
Hawaii15,9870.61×
Alaska11,4370.88×
South Dakota11,3390.8×
Vermont10,5650.99×
Wyoming10,0341.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truth Social audience
BrandAffinityCategory
Keene, New Hampshire226.22×Travel & Leisure
Israel2.7×Travel & Leisure
Product design2.14×Business & Career
Mathcore6.95×Music & Radio
Google Home5.52×Technology & Electronics
Urban Outfitters1.56×Shopping
Grinch2.9×Movies & TV
Home staging3.37×Home & Garden
Goop3.26×Internet & Social Media
Jeep Wagoneer3.43×Cars & Mobility
UK garage3.16×Music & Radio
Vocal harmony2.56×Music & Radio
Wok3.64×Food & Beverages
Grammarly2.52×Business & Career
Kendra Scott1.56×Fashion & Accessoires
Captain America (1990 film)2.36×Movies & TV
Pro-Ject2.05×Music & Radio
Jesse Plemons1.65×Movies & TV
Nebraska Cornhuskers football1.71×Sports
Elsword7.73×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truth Social audience
TraitClusterScore
IndividualismJOY1.34
PatriotismCONSERVATISM1.32
Risk AppetiteTHRILL1.27
TraditionCONSERVATISM1.18
SustainabilityBALANCE1.1
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Truth Social
CountryShare
United States52.3%
China10.1%
Canada4.7%

See Truth Social audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Truth Social have in United States?

Truth Social has an estimated audience of 6,099,397 people in United States, concentrated in California and Florida.

What is the gender split and age of Truth Social fans?

50.6% of Truth Social fans are female, 49.4% are male, with an average age of 43.3 years.

Which brands do Truth Social fans like most?

Truth Social fans show strongest brand affinity for Keene, New Hampshire (226.22×), Israel (2.7×), and Product design (2.14×) over the country average.

Where do Truth Social fans live in United States?

Truth Social fans in United States are most concentrated in California (reach 559,420), Florida (reach 443,482), and Texas (reach 399,924). These three regions account for the largest share of the active audience.

What other brands do Truth Social fans also like?

Beyond Truth Social itself, the audience over-indexes on Israel (2.7×), Product design (2.14×), Mathcore (6.95×), and Google Home (5.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truth Social. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.