Rascasse Audience Intelligence

Uttar Pradesh Audience in United States

A data profile of the people who buy, follow and care about Uttar Pradesh in United States — modelled from more than twelve digital signal sources. Uttar Pradesh has an estimated audience of 295,027 people in United States.

#5822among POI in United States#4079in Travel & Leisure

The average Uttar Pradesh fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Air Canada, Emirates, Cleveland Guardians, with strongest over-indexing on Air Canada (28.26× the country average).

Demographically, the Uttar Pradesh audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uttar Pradesh fan in United States is more female, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Air Canada.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uttar Pradesh profile in United States.

Audience size
295K
in United States
Gender
57.5%♀
42.5% male
Age
31.4
average years
Country rank
#48776
POI in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uttar Pradesh fans

57.5% are female, 42.5% are male, average age 31.4.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Uttar Pradesh audience in United States
MetricValue
Female57.5%
Male42.5%
Average age31.4
Estimated audience size295,027
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Uttar Pradesh audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Uttar Pradesh audience comes from United States.

Worldwide audience distribution share by country for Uttar Pradesh
CountryShare
India72.6%
Saudi Arabia6.6%
United Arab Emirates4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uttar Pradesh audience in United States is strongest.

Fig. 05

Top regions by affinity

Uttar Pradesh fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.28×
02New Jersey~10K1.71×
03New York~30K1.64×
04Washington~10K1.62×
05Massachusetts~9K1.61×
06California~50K1.48×
07Virginia~10K1.44×
08Maryland~7K1.35×
09Illinois~10K1.28×
10Connecticut~4K1.24×
11Oregon~4K1.21×
12Vermont<1K1.20×
13Texas~30K1.17×
14Indiana~6K1.10×
15Georgia~10K1.08×
16New Hampshire~1K1.06×
17Pennsylvania~10K1.05×
18Minnesota~4K1.05×
19North Carolina~9K1.01×
20Michigan~8K1.01×
21Colorado~5K1.01×
22Rhode Island<1K1.00×
23Delaware<1K0.98×
24Maine<1K0.94×
25Florida~20K0.93×
26Alaska<1K0.92×
27Ohio~8K0.91×
28Wisconsin~4K0.91×
29Kansas~2K0.90×
30Utah~2K0.89×
31Montana<1K0.89×
32South Dakota<1K0.89×
33Arizona~5K0.87×
34Missouri~4K0.87×
35Iowa~2K0.87×
36Hawaii~1K0.86×
37North Dakota<1K0.86×
38Louisiana~3K0.85×
39Idaho~1K0.85×
40Arkansas~2K0.84×
41New Mexico~1K0.84×
42Nebraska~1K0.82×
43Kentucky~3K0.80×
44West Virginia~1K0.80×
45Tennessee~5K0.78×
46Oklahoma~3K0.77×
47Nevada~2K0.76×
48Mississippi~2K0.74×
49South Carolina~3K0.72×
50Alabama~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Uttar Pradesh, United States
0.68×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uttar Pradesh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uttar Pradesh audience
#·InterestCategoryAffinity×
01Toulouse FCSports44.01×
02Air CanadaTravel & Leisure28.26×
03EmiratesTravel & Leisure22.65×
04OPPOTechnology & Electronics19.70×
05Malaysia AirlinesTravel & Leisure12.31×
06Cleveland GuardiansSports10.83×
07Amazon Web ServicesTechnology & Electronics6.19×
08FanaticsFashion & Accessoires5.50×
09British AirwaysTravel & Leisure5.29×
10CricketSports4.29×
11Paris Saint-GermainSports4.18×
12Career developmentBusiness & Career3.47×
13Online newspaperNews2.99×
14Street foodFood & Beverages2.58×
15AirlineTravel & Leisure2.43×
16Detroit TigersSports2.27×
17Air travelTravel & Leisure1.93×
18CVS PharmacyShopping1.87×
19WalgreensShopping1.84×
20Cloud computingTechnology & Electronics1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uttar Pradesh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uttar Pradesh audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.14×
Quality AwarenessPREMIUM3.06×
Career OrientationPOWER2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uttar Pradesh audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.42×
Pet OwnershipJOY0.59×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uttar Pradesh have in United States?

Uttar Pradesh has an estimated audience of 295,027 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Uttar Pradesh fans?

57.5% of Uttar Pradesh fans are female, 42.5% are male, with an average age of 31.4 years.

03

Which brands do Uttar Pradesh fans like most?

Uttar Pradesh fans show strongest brand affinity for Air Canada (28.26×), Emirates (22.65×), and Cleveland Guardians (10.83×) over the country average.

04

Where do Uttar Pradesh fans live in United States?

Uttar Pradesh fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Uttar Pradesh fans also like?

Beyond Uttar Pradesh itself, the audience over-indexes on Emirates (22.65×), Cleveland Guardians (10.83×), Toulouse FC (44.01×), and Fanatics (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Uttar Pradesh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Uttar Pradesh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →