Rascasse Audience Intelligence

Via Veneto Audience in United States

A data profile of the people who buy, follow and care about Via Veneto in United States — modelled from more than twelve digital signal sources. Via Veneto has an estimated audience of 396,177 people in United States.

#90among POI in United States#4643among POI in United States#3434in Travel & Leisure

The average Via Veneto fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Florida.

Top brand affinities include QVC, Discount stores, Tupperware, with strongest over-indexing on QVC (8.33× the country average).

Demographically, the Via Veneto audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Via Veneto fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Via Veneto profile in United States.

Audience size
396K
in United States
Gender
84.5%♀
15.5% male
Age
42.6
average years
Country rank
#41835
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Via Veneto fans

84.5% are female, 15.5% are male, average age 42.6.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Via Veneto audience in United States
MetricValue
Female84.5%
Male15.5%
Average age42.6
Estimated audience size396,177
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Via Veneto audience in United States
Age bracketShare%
16-196%
20-2917%
30-3927%
40-4934%
50+16%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Via Veneto audience comes from United States.

Worldwide audience distribution share by country for Via Veneto
CountryShare
Italy44.7%
United States41.1%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Via Veneto audience in United States is strongest.

Fig. 05

Top regions by affinity

Via Veneto fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K11.95×
02California~300K8.18×
03New Jersey~50K4.77×
04Virginia~30K3.34×
05Florida~60K2.06×
06Utah~6K1.77×
07Washington, District of Columbia~2K1.33×
08New York~30K1.25×
09Vermont<1K0.99×
10Alaska<1K0.98×
11North Dakota<1K0.96×
12Delaware~1K0.95×
13South Dakota<1K0.95×
14Montana~1K0.93×
15West Virginia~2K0.91×
16Rhode Island~1K0.91×
17Hawaii~2K0.89×
18New Hampshire~1K0.89×
19Maine~1K0.89×
20Idaho~2K0.88×
21Mississippi~3K0.87×
22Nebraska~2K0.87×
23New Mexico~2K0.87×
24Arkansas~3K0.86×
25Oklahoma~4K0.84×
26Iowa~3K0.84×
27Kansas~3K0.84×
28Kentucky~4K0.82×
29Alabama~4K0.81×
30Louisiana~4K0.81×
31Nevada~3K0.78×
32Connecticut~3K0.77×
33Wisconsin~5K0.76×
34Oregon~3K0.76×
35Missouri~5K0.75×
36South Carolina~4K0.75×
37Indiana~5K0.74×
38Minnesota~4K0.73×
39Tennessee~6K0.72×
40Maryland~5K0.72×
41Arizona~6K0.71×
42Massachusetts~5K0.69×
43Colorado~4K0.69×
44Illinois~9K0.67×
45Washington~5K0.65×
46Michigan~7K0.64×
47Ohio~7K0.60×
48Georgia~7K0.60×
49North Carolina~7K0.60×
50Texas~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Via Veneto, United States
0.46×1.00×11.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Via Veneto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Via Veneto audience
#·InterestCategoryAffinity×
01TupperwareHome & Garden17.17×
02QVCMovies & TV8.33×
03Weather forecastingHome & Garden6.24×
04Discount storesShopping5.38×
05LotteryGames4.79×
06Mineral waterFood & Beverages4.74×
07FedExBusiness & Career3.99×
08HypermarketShopping3.99×
09Microwave ovenHome & Garden3.43×
10Mortgage loansBusiness & Career3.40×
11Shopping mallsShopping3.30×
12Vehicle insuranceCars & Mobility3.10×
13Solar energyHome & Garden2.95×
14Pizza HutFood & Beverages2.78×
15PinterestInternet & Social Media2.67×
16McDonald'sFood & Beverages2.36×
17SubwayFood & Beverages2.31×
18FurnitureHome & Garden2.04×
19BarbecueFood & Beverages1.87×
20JewelryFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Via Veneto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Via Veneto audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.38×
Family OrientationCONSERVATISM3.35×
Convenience OrientationPREMIUM3.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Via Veneto audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.54×
Risk AppetiteTHRILL0.60×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Via Veneto have in United States?

Via Veneto has an estimated audience of 396,177 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Via Veneto fans?

84.5% of Via Veneto fans are female, 15.5% are male, with an average age of 42.6 years.

03

Which brands do Via Veneto fans like most?

Via Veneto fans show strongest brand affinity for QVC (8.33×), Discount stores (5.38×), and Tupperware (17.17×) over the country average.

04

Where do Via Veneto fans live in United States?

Via Veneto fans in United States are most concentrated in California (reach ~300K), Pennsylvania (reach ~200K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Via Veneto fans also like?

Beyond Via Veneto itself, the audience over-indexes on Discount stores (5.38×), Tupperware (17.17×), Weather forecasting (6.24×), and Mortgage loans (3.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Via Veneto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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