Via Veneto Audience in United States

Via Veneto logo

Via Veneto has an estimated audience of 396,177 people in United States. 84.5% are female, 15.5% are male, average age 42.6. Top regions: Pennsylvania, California, Florida. Top brand affinities: Pillow, Saving, Panama, CAC 40, JTV (Indonesia).

The average Via Veneto fan in United States is 42.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Florida. Top brand affinities include Pillow, Saving, Panama, with strongest over-indexing on Pillow (1.62× the country average). Demographically, the Via Veneto audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Via Veneto fans

Demographic split for Via Veneto audience in United States
MetricValue
Female84.5%
Male15.5%
Average age42.6
Estimated audience size396,177

Audience persona

The typical Via Veneto fan in United States is more female, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Via Veneto in United States
RegionReachAffinity
Pennsylvania195,67614.67×
California189,2414.34×
Florida57,4962.14×
New Jersey53,5445.31×
Virginia36,8733.82×
New York24,2801.1×
Texas11,3190.33×
Illinois8,5850.65×
Arizona4,3850.54×
Massachusetts3,4930.45×
Ohio3,4910.29×
Maryland3,4680.51×
Louisiana3,2780.64×
North Carolina3,2270.27×
Georgia3,2000.26×
Washington2,3680.3×
Michigan2,3170.22×
Washington, District of Columbia2,0991.76×
Connecticut1,6690.42×
Colorado1,6530.26×
Tennessee1,6080.2×
South Carolina1,4120.24×
Oregon1,3810.3×
Missouri1,2750.2×
Indiana1,1970.17×
Nevada1,1920.31×
Minnesota1,1760.21×
Wisconsin1,0420.17×
West Virginia9710.53×
Mississippi9410.29×
Alabama9090.16×
Oklahoma8860.2×
Kentucky8720.18×
Arkansas8360.26×
Utah8130.23×
Delaware7840.72×
Hawaii7430.44×
Iowa7380.23×
Kansas7180.23×
Idaho7180.36×
Montana6760.62×
Maine6690.47×
South Dakota6670.73×
North Dakota6500.8×
New Hampshire6400.41×
Wyoming6291.07×
Nebraska6270.32×
New Mexico6240.31×
Rhode Island6180.49×
Vermont6080.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Via Veneto audience
BrandAffinityCategory
Pillow1.62×Home & Garden
Saving1.57×Business & Career
Panama1.91×Travel & Leisure
CAC 401.84×Business & Career
JTV (Indonesia)1.83×
Jack White1.56×Movies & TV
Julius Caesar (play)1.88×
Picnic1.85×Kids & Family
REO Speedwagon1.82×Music & Radio
Penn & Teller1.98×Movies & TV
English literature1.62×Literature
Tierra Cali1.78×Travel & Leisure
International University of Business Agriculture and Technology2.27×Business & Career
Ural Mountains2.68×Travel & Leisure
Fast Five1.58×Movies & TV
Boracay1.77×Travel & Leisure
Mad About You2.3×Movies & TV
Ohio State Buckeyes women's basketball2.03×Sports
Isabela (province)2.25×
Leprechaun1.62×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Via Veneto audience
TraitClusterScore
Career OrientationPOWER1.73
Price SensitivityPREMIUM1.66
Family OrientationCONSERVATISM1.4
Convenience OrientationPREMIUM1.36
Community OrientationOPEN1.35
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Via Veneto
CountryShare
Italy44.7%
United States41.1%
Brazil8.2%

See Via Veneto audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Via Veneto have in United States?

Via Veneto has an estimated audience of 396,177 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Via Veneto fans?

84.5% of Via Veneto fans are female, 15.5% are male, with an average age of 42.6 years.

Which brands do Via Veneto fans like most?

Via Veneto fans show strongest brand affinity for Pillow (1.62×), Saving (1.57×), and Panama (1.91×) over the country average.

Where do Via Veneto fans live in United States?

Via Veneto fans in United States are most concentrated in Pennsylvania (reach 195,676), California (reach 189,241), and Florida (reach 57,496). These three regions account for the largest share of the active audience.

What other brands do Via Veneto fans also like?

Beyond Via Veneto itself, the audience over-indexes on Saving (1.57×), Panama (1.91×), CAC 40 (1.84×), and JTV (Indonesia) (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Via Veneto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.