Việt Nam News Audience in United States
Việt Nam News has an estimated audience of 438,799 people in United States. 42.4% are female, 57.6% are male, average age 45.2. Top regions: Florida, California, Texas. Top brand affinities: Definitive Technology, Minnesota, Exelon, Bully (2011 film), Natural rubber.
The average Việt Nam News fan in United States is 45.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Definitive Technology, Minnesota, Exelon, with strongest over-indexing on Definitive Technology (485.71× the country average). Demographically, the Việt Nam News audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Việt Nam News fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 45.2 |
| Estimated audience size | 438,799 |
Audience persona
The typical Việt Nam News fan in United States is more male, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Definitive Technology.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 43,269 | 1.46× |
| California | 31,132 | 0.65× |
| Texas | 14,028 | 0.37× |
| New York | 10,348 | 0.42× |
| Louisiana | 6,846 | 1.21× |
| Arkansas | 6,840 | 1.89× |
| Oklahoma | 6,689 | 1.37× |
| Kentucky | 6,583 | 1.2× |
| Missouri | 6,161 | 0.87× |
| Tennessee | 6,071 | 0.69× |
| South Carolina | 6,027 | 0.91× |
| Indiana | 5,873 | 0.73× |
| Kansas | 5,871 | 1.7× |
| Michigan | 5,865 | 0.51× |
| Hawaii | 5,607 | 2.97× |
| Iowa | 5,574 | 1.54× |
| North Carolina | 5,461 | 0.41× |
| Ohio | 5,438 | 0.4× |
| Georgia | 5,416 | 0.4× |
| Wisconsin | 5,385 | 0.82× |
| New Hampshire | 5,237 | 3.03× |
| Arizona | 5,186 | 0.58× |
| Pennsylvania | 5,163 | 0.35× |
| Connecticut | 5,121 | 1.16× |
| Nevada | 5,085 | 1.2× |
| Oregon | 5,020 | 1× |
| Utah | 4,990 | 1.27× |
| Virginia | 4,958 | 0.46× |
| Maryland | 4,933 | 0.65× |
| New Jersey | 4,921 | 0.44× |
| Illinois | 4,843 | 0.33× |
| Minnesota | 4,811 | 0.77× |
| Massachusetts | 4,762 | 0.55× |
| Washington | 4,649 | 0.53× |
| Colorado | 4,636 | 0.67× |
| Washington, District of Columbia | 3,270 | 2.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Definitive Technology | 485.71× | Technology & Electronics |
| Minnesota | 5× | Travel & Leisure |
| Exelon | 37.22× | Home & Garden |
| Bully (2011 film) | 11.31× | Movies & TV |
| Natural rubber | 2.65× | Cars & Mobility |
| Combat sport | 2.05× | Sports |
| Hebe | 7.86× | Home & Garden |
| Cachorros | 14.09× | Pets & Animals |
| Cachorros | 14.01× | Pets & Animals |
| Israel | 2.14× | Travel & Leisure |
| UK garage | 5.4× | Music & Radio |
| Cam Ward | 3.76× | Sports |
| Emperor Entertainment Group | 11.54× | Business & Career |
| Edgars | 8.13× | Shopping |
| Urban Outfitters | 1.77× | Shopping |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Sears | 3.58× | Shopping |
| Elsword | 13.98× | Games |
| Mackenzie Foy | 6.42× | Fashion & Accessoires |
| Home equity | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.13 |
| Patriotism | CONSERVATISM | 1.69 |
| Travelling | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.46 |
| Quality Awareness | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| Vietnam | 12.9% |
| Australia | 10.1% |
See Việt Nam News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Việt Nam News have in United States?
Việt Nam News has an estimated audience of 438,799 people in United States, concentrated in Florida and California.
What is the gender split and age of Việt Nam News fans?
42.4% of Việt Nam News fans are female, 57.6% are male, with an average age of 45.2 years.
Which brands do Việt Nam News fans like most?
Việt Nam News fans show strongest brand affinity for Definitive Technology (485.71×), Minnesota (5×), and Exelon (37.22×) over the country average.
Where do Việt Nam News fans live in United States?
Việt Nam News fans in United States are most concentrated in Florida (reach 43,269), California (reach 31,132), and Texas (reach 14,028). These three regions account for the largest share of the active audience.
What other brands do Việt Nam News fans also like?
Beyond Việt Nam News itself, the audience over-indexes on Minnesota (5×), Exelon (37.22×), Bully (2011 film) (11.31×), and Natural rubber (2.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Việt Nam News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.