Rascasse Audience Intelligence

Walking tour Audience in United States

A data profile of the people who buy, follow and care about Walking tour in United States — modelled from more than twelve digital signal sources. Walking tour has an estimated audience of 1,082,907 people in United States.

#47among Travel type in United States#8401among Topic in United States#1678in Travel & Leisure

The average Walking tour fan in United States is 48.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include State Farm Insurance, Cooking, Alcoholic beverages, with strongest over-indexing on State Farm Insurance (44.24× the country average).

Demographically, the Walking tour audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walking tour fan in United States is balanced, around 48.2 years old, with strong Risk Appetite tendencies and a notable affinity for State Farm Insurance.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walking tour profile in United States.

Audience size
1.1M
in United States
Gender
52.8%♀
47.2% male
Age
48.2
average years
Country rank
#22447
Topic in United States
Fig. 01

Search interest · 12-month trend

+352%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walking tour fans

52.8% are female, 47.2% are male, average age 48.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Walking tour audience in United States
MetricValue
Female52.8%
Male47.2%
Average age48.2
Estimated audience size1,082,907
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Walking tour audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4923%
50+45%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Walking tour audience comes from United States.

Worldwide audience distribution share by country for Walking tour
CountryShare
Brazil28.4%
United States17.2%
United Kingdom12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walking tour audience in United States is strongest.

Fig. 05

Top regions by affinity

Walking tour fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~9K5.62×
02Kansas~20K2.88×
03New Hampshire~7K1.62×
04South Carolina~30K1.59×
05New York~90K1.55×
06New Jersey~40K1.33×
07Massachusetts~30K1.33×
08Washington, District of Columbia~4K1.33×
09Louisiana~20K1.25×
10Connecticut~10K1.25×
11Alaska~3K1.09×
12California~100K1.00×
13North Carolina~30K0.99×
14New Mexico~5K0.98×
15North Dakota~2K0.97×
16Maine~4K0.95×
17South Dakota~2K0.95×
18Rhode Island~3K0.94×
19Delaware~3K0.94×
20Colorado~20K0.93×
21Montana~3K0.92×
22Florida~70K0.91×
23Hawaii~4K0.91×
24West Virginia~5K0.90×
25Pennsylvania~30K0.89×
26Mississippi~8K0.89×
27Tennessee~20K0.88×
28Oregon~10K0.88×
29Idaho~5K0.88×
30Illinois~30K0.87×
31Georgia~30K0.87×
32Maryland~20K0.87×
33Kentucky~10K0.87×
34Washington~20K0.85×
35Nebraska~5K0.84×
36Arkansas~7K0.83×
37Virginia~20K0.82×
38Alabama~10K0.81×
39Nevada~8K0.81×
40Iowa~7K0.79×
41Ohio~30K0.78×
42Utah~8K0.78×
43Oklahoma~9K0.77×
44Minnesota~10K0.75×
45Wisconsin~10K0.74×
46Indiana~10K0.73×
47Missouri~10K0.73×
48Michigan~20K0.72×
49Arizona~20K0.72×
50Texas~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Walking tour, United States
0.67×1.00×5.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walking tour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walking tour audience
#·InterestCategoryAffinity×
01State Farm InsuranceBusiness & Career44.24×
02Non-alcoholic beverageFood & Beverages3.90×
03Rail transportTravel & Leisure3.26×
04BakeryFood & Beverages2.79×
05CocktailFood & Beverages2.56×
06Nonprofit organizationPolitics & Society2.30×
07WineFood & Beverages2.21×
08PinterestInternet & Social Media2.11×
09CNNMovies & TV1.99×
10AirbnbTravel & Leisure1.95×
11Alcoholic beveragesFood & Beverages1.88×
12CoffeeFood & Beverages1.88×
13RecipesFood & Beverages1.87×
14EBayShopping1.84×
15Health careBusiness & Career1.83×
16MedicineBusiness & Career1.72×
17CookingFood & Beverages1.70×
18XInternet & Social Media1.69×
19Home improvementHome & Garden1.69×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walking tour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walking tour audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.94×
Family OrientationCONSERVATISM1.85×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walking tour audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Pet OwnershipJOY0.82×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walking tour have in United States?

Walking tour has an estimated audience of 1,082,907 people in United States, concentrated in California and New York.

02

What is the gender split and age of Walking tour fans?

52.8% of Walking tour fans are female, 47.2% are male, with an average age of 48.2 years.

03

Which brands do Walking tour fans like most?

Walking tour fans show strongest brand affinity for State Farm Insurance (44.24×), Cooking (1.7×), and Alcoholic beverages (1.88×) over the country average.

04

Where do Walking tour fans live in United States?

Walking tour fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Walking tour fans also like?

Beyond Walking tour itself, the audience over-indexes on Cooking (1.7×), Alcoholic beverages (1.88×), Pinterest (2.11×), and Wine (2.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Walking tour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walking tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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