Walking tour Audience in United States

Walking tour logo

Walking tour has an estimated audience of 1,082,907 people in United States. 52.8% are female, 47.2% are male, average age 48.2. Top regions: California, New York, Florida. Top brand affinities: Israel, Governor of Michigan, Goop, Wok, Cherish (group).

The average Walking tour fan in United States is 48.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Israel, Governor of Michigan, Goop, with strongest over-indexing on Israel (5.18× the country average). Demographically, the Walking tour audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Walking tour fans

Demographic split for Walking tour audience in United States
MetricValue
Female52.8%
Male47.2%
Average age48.2
Estimated audience size1,082,907

Audience persona

The typical Walking tour fan in United States is balanced, around 48.2 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Walking tour in United States
RegionReachAffinity
California119,6041×
New York94,6181.56×
Florida69,4450.95×
Texas60,7610.65×
Massachusetts44,3372.08×
South Carolina43,0152.64×
Illinois38,7331.07×
Pennsylvania36,2140.99×
Georgia32,4350.97×
North Carolina28,2200.87×
New Jersey27,0470.98×
Louisiana26,9551.93×
Washington25,3581.17×
Ohio24,0910.72×
Virginia23,1830.88×
Colorado20,1541.18×
Michigan17,9870.64×
Maryland16,3890.88×
Arizona15,9530.72×
Tennessee14,9400.69×
Oregon14,4141.16×
Minnesota13,2220.85×
Indiana12,2840.62×
Wisconsin11,9270.73×
Missouri10,9640.63×
Connecticut10,7110.99×
Kentucky7,8310.58×
Nevada7,3000.7×
Alabama7,0570.47×
Utah6,9590.72×
Washington, District of Columbia6,8402.1×
New Hampshire5,8001.36×
Oklahoma5,7620.48×
Kansas4,8160.56×
Maine4,7681.23×
Mississippi4,7370.53×
Hawaii4,6000.99×
Idaho4,5740.84×
Iowa4,5720.51×
New Mexico4,3940.81×
Alaska4,1631.8×
Arkansas3,9280.44×
Rhode Island3,3190.96×
Nebraska3,1550.58×
West Virginia3,1280.62×
Vermont2,8561.5×
Delaware2,7860.93×
Montana2,7220.91×
South Dakota2,6861.07×
North Dakota2,6161.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walking tour audience
BrandAffinityCategory
Israel5.18×Travel & Leisure
Governor of Michigan14.48×Politics & Society
Goop8.79×Internet & Social Media
Wok10.46×Food & Beverages
Cherish (group)17.36×Music & Radio
Hibachi12.24×Food & Beverages
headspace14.37×Health
Google Home9.92×Technology & Electronics
Vocal harmony5.62×Music & Radio
Fairy godmother8.86×Literature
Grinch4.61×Movies & TV
Jeep Wagoneer6.51×Cars & Mobility
Grace Slick9.8×Music & Radio
El Paso County, Colorado13.86×Travel & Leisure
The Gruffalo (film)19.2×Movies & TV
TV Fanatic11.08×Movies & TV
Historic site4.34×Arts & Culture
Ira Glass16.88×Music & Radio
Nebraska Cornhuskers football3.45×Sports
Cryptic crossword14.46×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walking tour audience
TraitClusterScore
Risk AppetiteTHRILL2.1
TravellingTHRILL1.77
Community OrientationOPEN1.69
TraditionCONSERVATISM1.63
SustainabilityBALANCE1.53
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Walking tour
CountryShare
Brazil28.4%
United States17.2%
United Kingdom12.2%

See Walking tour audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Walking tour have in United States?

Walking tour has an estimated audience of 1,082,907 people in United States, concentrated in California and New York.

What is the gender split and age of Walking tour fans?

52.8% of Walking tour fans are female, 47.2% are male, with an average age of 48.2 years.

Which brands do Walking tour fans like most?

Walking tour fans show strongest brand affinity for Israel (5.18×), Governor of Michigan (14.48×), and Goop (8.79×) over the country average.

Where do Walking tour fans live in United States?

Walking tour fans in United States are most concentrated in California (reach 119,604), New York (reach 94,618), and Florida (reach 69,445). These three regions account for the largest share of the active audience.

What other brands do Walking tour fans also like?

Beyond Walking tour itself, the audience over-indexes on Governor of Michigan (14.48×), Goop (8.79×), Wok (10.46×), and Cherish (group) (17.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walking tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.