Rascasse Audience Intelligence

Washington Audience in United States

A data profile of the people who buy, follow and care about Washington in United States — modelled from more than twelve digital signal sources. Washington has an estimated audience of 1,779,171 people in United States.

#1247among POI in United States#1203in Travel & Leisure

The average Washington fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Drone racing, Antique car, Auto show, with strongest over-indexing on Drone racing (69.28× the country average).

Demographically, the Washington audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Drone racing.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington profile in United States.

Audience size
1.8M
in United States
Gender
56.4%♀
43.6% male
Age
43.4
average years
Country rank
#15602
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington fans

56.4% are female, 43.6% are male, average age 43.4.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Washington audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.4
Estimated audience size1,779,171
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Washington audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Washington audience comes from United States.

Worldwide audience distribution share by country for Washington
CountryShare
United States57.3%
Japan12.8%
Ireland2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K3.53×
02Washington, District of Columbia~20K3.08×
03Maryland~50K1.65×
04Virginia~60K1.40×
05Oregon~30K1.36×
06Alaska~5K1.22×
07Arizona~40K1.11×
08Idaho~10K1.11×
09Alabama~30K1.08×
10Utah~20K1.02×
11Nevada~20K0.99×
12Hawaii~8K0.99×
13California~200K0.96×
14North Carolina~50K0.96×
15Pennsylvania~60K0.94×
16Georgia~50K0.94×
17Louisiana~20K0.93×
18Montana~5K0.93×
19New York~90K0.92×
20New Jersey~40K0.92×
21Florida~100K0.91×
22Illinois~50K0.90×
23Colorado~30K0.90×
24Mississippi~10K0.90×
25West Virginia~7K0.90×
26Missouri~30K0.89×
27Connecticut~20K0.89×
28Delaware~4K0.89×
29Massachusetts~30K0.87×
30Iowa~10K0.87×
31Indiana~30K0.86×
32Arkansas~10K0.85×
33Texas~100K0.84×
34Tennessee~30K0.82×
35South Carolina~20K0.82×
36Kansas~10K0.79×
37Kentucky~20K0.78×
38Wisconsin~20K0.77×
39Oklahoma~20K0.77×
40Rhode Island~4K0.77×
41New Mexico~7K0.76×
42Maine~5K0.76×
43Michigan~40K0.75×
44Minnesota~20K0.74×
45Nebraska~7K0.73×
46Vermont~2K0.73×
47Ohio~40K0.72×
48South Dakota~3K0.72×
49New Hampshire~5K0.69×
50North Dakota~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Washington, United States
0.69×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington audience
#·InterestCategoryAffinity×
01Drone racingSports69.28×
02Brownie (folklore)Food & Beverages20.16×
03Cultural tourismTravel & Leisure20.00×
04Compact sport utility vehicleCars & Mobility10.76×
05International educationBusiness & Career8.87×
06Antique carCars & Mobility7.45×
07Auto showCars & Mobility6.70×
08Pike Place MarketTravel & Leisure6.04×
09Minnesota WildSports5.67×
10CarcareCars & Mobility5.22×
11Cultural heritagePolitics & Society4.92×
12Standup paddleboardingSports4.29×
13Seattle MarinersSports4.15×
14Ski resortTravel & Leisure3.64×
15Alpine skiingSports3.62×
16Backpacking (travel)Travel & Leisure3.59×
17Digital photographyBusiness & Career3.02×
18RadioTechnology & Electronics2.67×
19ActivismPolitics & Society2.52×
20PowerballGames1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN4.32×
PatriotismCONSERVATISM2.40×
Risk AppetiteTHRILL2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
DIY MentalityTHRILL0.87×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington have in United States?

Washington has an estimated audience of 1,779,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Washington fans?

56.4% of Washington fans are female, 43.6% are male, with an average age of 43.4 years.

03

Which brands do Washington fans like most?

Washington fans show strongest brand affinity for Drone racing (69.28×), Antique car (7.45×), and Auto show (6.7×) over the country average.

04

Where do Washington fans live in United States?

Washington fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Washington fans also like?

Beyond Washington itself, the audience over-indexes on Antique car (7.45×), Auto show (6.7×), Radio (2.67×), and Minnesota Wild (5.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Washington audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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