Washington Audience in United States

Washington logo

Washington has an estimated audience of 1,779,171 people in United States. 56.4% are female, 43.6% are male, average age 43.4. Top regions: California, Texas, Washington. Top brand affinities: Halsey, Oregon, Wok, Goop, Google Home, headspace.

The average Washington fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Halsey, Oregon, Wok, Goop, with strongest over-indexing on Halsey, Oregon (27.16× the country average). Demographically, the Washington audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Washington fans

Demographic split for Washington audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.4
Estimated audience size1,779,171

Audience persona

The typical Washington fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Washington in United States
RegionReachAffinity
California188,0130.96×
Texas134,3160.88×
Washington126,5043.54×
Florida110,1260.91×
New York94,3700.95×
Virginia67,2621.55×
Pennsylvania58,7680.98×
Maryland57,0171.86×
Illinois56,7390.96×
North Carolina53,9931.01×
Georgia52,6160.96×
New Jersey43,2180.96×
Ohio40,1300.73×
Arizona38,9211.07×
Michigan35,6320.77×
Massachusetts30,6590.87×
Indiana29,1790.9×
Tennessee28,9580.81×
Missouri27,2940.95×
Oregon27,1041.33×
Colorado25,4350.91×
Alabama25,3961.02×
South Carolina21,8220.82×
Wisconsin21,0760.79×
Louisiana20,7340.9×
Minnesota18,7770.74×
Utah17,7861.12×
Washington, District of Columbia17,7443.32×
Kentucky16,9950.76×
Nevada16,7480.97×
Connecticut16,1040.9×
Oklahoma15,2370.77×
Iowa13,0220.89×
Mississippi12,3420.84×
Arkansas11,8140.81×
Kansas10,9870.78×
Idaho9,4751.06×
West Virginia7,3930.89×
Hawaii7,2310.95×
Nebraska6,3310.71×
New Mexico6,3070.71×
Maine4,7630.75×
New Hampshire4,7090.67×
Montana4,3120.87×
Delaware4,1250.84×
Alaska4,0811.07×
Rhode Island3,9980.71×
South Dakota2,7470.67×
North Dakota2,2910.63×
Vermont2,1050.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington audience
BrandAffinityCategory
Halsey, Oregon27.16×Travel & Leisure
Wok9.65×Food & Beverages
Goop7.87×Internet & Social Media
Google Home9.23×Technology & Electronics
headspace12.48×Health
Hibachi10.07×Food & Beverages
Governor of Michigan9.35×Politics & Society
Electrolyte5.83×Health
Israel2.45×Travel & Leisure
Vocal harmony4.9×Music & Radio
Cherish (group)11.55×Music & Radio
Nasal cavity8.16×Health
Product design1.89×Business & Career
Natural rubber1.87×Cars & Mobility
Embroidery Library13.81×Home & Garden
Grace Slick7.52×Music & Radio
Nebraska Cornhuskers football3.07×Sports
MK3.45×Music & Radio
Ken Burns5.98×Movies & TV
Ira Glass13.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington audience
TraitClusterScore
Community OrientationOPEN3.4
LGBTQ+ IdentityOPEN2.41
Risk AppetiteTHRILL2.34
TravellingTHRILL1.94
SustainabilityBALANCE1.86
Sports ActivityPOWER1.76

Worldwide distribution

Worldwide audience distribution share by country for Washington
CountryShare
United States52.4%
Japan11.4%
Belgium7.6%

See Washington audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Washington have in United States?

Washington has an estimated audience of 1,779,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Washington fans?

56.4% of Washington fans are female, 43.6% are male, with an average age of 43.4 years.

Which brands do Washington fans like most?

Washington fans show strongest brand affinity for Halsey, Oregon (27.16×), Wok (9.65×), and Goop (7.87×) over the country average.

Where do Washington fans live in United States?

Washington fans in United States are most concentrated in California (reach 188,013), Texas (reach 134,316), and Washington (reach 126,504). These three regions account for the largest share of the active audience.

What other brands do Washington fans also like?

Beyond Washington itself, the audience over-indexes on Wok (9.65×), Goop (7.87×), Google Home (9.23×), and headspace (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.