Wells Fargo Center Audience in United States

Wells Fargo Center logo

Wells Fargo Center has an estimated audience of 887,439 people in United States. 38.8% are female, 61.2% are male, average age 35.6. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Goop, Elsword, Mathcore, Governor of Michigan, Grinch.

The average Wells Fargo Center fan in United States is 35.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Goop, Elsword, Mathcore, with strongest over-indexing on Goop (8.28× the country average). Demographically, the Wells Fargo Center audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Wells Fargo Center fans

Demographic split for Wells Fargo Center audience in United States
MetricValue
Female38.8%
Male61.2%
Average age35.6
Estimated audience size887,439

Audience persona

The typical Wells Fargo Center fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Wells Fargo Center in United States
RegionReachAffinity
Pennsylvania488,41016.34×
New Jersey147,7816.55×
New York46,7430.94×
Delaware29,54912.07×
Florida25,0210.42×
California23,8090.24×
Maryland19,7481.29×
Virginia14,3970.67×
Texas13,6790.18×
North Carolina9,1350.34×
Minnesota8,5210.67×
Washington8,1490.46×
Ohio7,8250.29×
Oregon7,7510.76×
Illinois7,4020.25×
Massachusetts7,2380.41×
Georgia6,2980.23×
Connecticut5,7030.64×
Michigan4,6190.2×
Utah3,9060.49×
South Carolina3,8820.29×
Colorado3,8000.27×
Tennessee3,7510.21×
Arizona3,5390.2×
Indiana3,3330.21×
Washington, District of Columbia3,1101.17×
Iowa3,0440.42×
Wisconsin2,6510.2×
Missouri2,5210.18×
Kentucky2,2180.2×
Nevada1,8840.22×
Louisiana1,8490.16×
West Virginia1,7620.43×
Alabama1,7440.14×
Oklahoma1,7270.18×
Nebraska1,2070.27×
Kansas1,1860.17×
Rhode Island9970.35×
New Hampshire9450.27×
Mississippi9290.13×
Arkansas8910.12×
Idaho8420.19×
Maine7730.24×
New Mexico5970.13×
Vermont4810.31×
Hawaii4290.11×
South Dakota4170.2×
Montana3500.14×
North Dakota3490.19×
Alaska2270.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wells Fargo Center audience
BrandAffinityCategory
Goop8.28×Internet & Social Media
Elsword24.37×Games
Mathcore11.79×Music & Radio
Governor of Michigan10.86×Politics & Society
Grinch5.34×Movies & TV
Hipster12.22×Politics & Society
Wok7.53×Food & Beverages
Harlow13.36×Travel & Leisure
Fairy godmother8.45×Literature
Vocal harmony4.93×Music & Radio
Historic site4.4×Arts & Culture
Google Home6.66×Technology & Electronics
No Escape (1994 film)11.35×Movies & TV
Pro-Ject4.01×Music & Radio
Alaska1.63×Travel & Leisure
La Jolla8.64×Travel & Leisure
Hibachi7.19×Food & Beverages
Guitarist (magazine)9.4×Music & Radio
TV Fanatic8.67×Movies & TV
El Paso County, Colorado9.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wells Fargo Center audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.18
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.06
ExtroversionTHRILL1
Sports ActivityPOWER0.99
Risk AppetiteTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for Wells Fargo Center
CountryShare
United States78.0%
India17.6%
Canada1.2%

See Wells Fargo Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Wells Fargo Center have in United States?

Wells Fargo Center has an estimated audience of 887,439 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Wells Fargo Center fans?

38.8% of Wells Fargo Center fans are female, 61.2% are male, with an average age of 35.6 years.

Which brands do Wells Fargo Center fans like most?

Wells Fargo Center fans show strongest brand affinity for Goop (8.28×), Elsword (24.37×), and Mathcore (11.79×) over the country average.

Where do Wells Fargo Center fans live in United States?

Wells Fargo Center fans in United States are most concentrated in Pennsylvania (reach 488,410), New Jersey (reach 147,781), and New York (reach 46,743). These three regions account for the largest share of the active audience.

What other brands do Wells Fargo Center fans also like?

Beyond Wells Fargo Center itself, the audience over-indexes on Elsword (24.37×), Mathcore (11.79×), Governor of Michigan (10.86×), and Grinch (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wells Fargo Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.