WFAA Audience in United States
WFAA has an estimated audience of 2,582,083 people in United States. 65.1% are female, 34.9% are male, average age 40.7. Top regions: Texas, California, Oklahoma. Top brand affinities: Nebraska, Stamp collecting, Product design, Pro-Ject, Historic site.
The average WFAA fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Nebraska, Stamp collecting, Product design, with strongest over-indexing on Nebraska (14.87× the country average). Demographically, the WFAA audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WFAA fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 40.7 |
| Estimated audience size | 2,582,083 |
Audience persona
The typical WFAA fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Nebraska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,936,563 | 30.23× |
| California | 67,694 | 0.24× |
| Oklahoma | 61,572 | 2.15× |
| Florida | 52,482 | 0.3× |
| Louisiana | 41,420 | 1.24× |
| New York | 37,518 | 0.26× |
| Illinois | 31,715 | 0.37× |
| Arkansas | 27,806 | 1.31× |
| Colorado | 27,410 | 0.67× |
| North Carolina | 26,469 | 0.34× |
| Georgia | 24,811 | 0.31× |
| Ohio | 22,903 | 0.29× |
| Tennessee | 22,696 | 0.44× |
| Virginia | 21,519 | 0.34× |
| Missouri | 19,259 | 0.46× |
| Kansas | 18,770 | 0.92× |
| Washington | 17,619 | 0.34× |
| Wisconsin | 17,356 | 0.45× |
| Alabama | 15,882 | 0.44× |
| Arizona | 15,109 | 0.29× |
| Iowa | 14,514 | 0.68× |
| Pennsylvania | 13,401 | 0.15× |
| Mississippi | 13,036 | 0.61× |
| Minnesota | 11,620 | 0.31× |
| Michigan | 10,748 | 0.16× |
| New Mexico | 9,646 | 0.74× |
| Massachusetts | 8,799 | 0.17× |
| New Jersey | 8,797 | 0.13× |
| Maryland | 7,928 | 0.18× |
| Indiana | 7,924 | 0.17× |
| Oregon | 7,594 | 0.26× |
| Nevada | 7,255 | 0.29× |
| Kentucky | 7,016 | 0.22× |
| South Carolina | 6,734 | 0.17× |
| Nebraska | 6,435 | 0.5× |
| Washington, District of Columbia | 4,974 | 0.64× |
| Hawaii | 4,771 | 0.43× |
| Utah | 4,718 | 0.2× |
| Connecticut | 4,225 | 0.16× |
| Vermont | 4,189 | 0.92× |
| Idaho | 3,178 | 0.25× |
| Montana | 2,471 | 0.34× |
| Alaska | 2,344 | 0.42× |
| South Dakota | 1,782 | 0.3× |
| New Hampshire | 1,485 | 0.15× |
| North Dakota | 1,461 | 0.28× |
| Maine | 1,433 | 0.15× |
| West Virginia | 1,202 | 0.1× |
| Wyoming | 1,105 | 0.29× |
| Rhode Island | 1,000 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 14.87× | Travel & Leisure |
| Stamp collecting | 6.63× | Home & Garden |
| Product design | 2.72× | Business & Career |
| Pro-Ject | 5.04× | Music & Radio |
| Historic site | 5.13× | Arts & Culture |
| Elsword | 19.3× | Games |
| Fairy godmother | 8.37× | Literature |
| UK garage | 5.68× | Music & Radio |
| Pillow | 2× | Home & Garden |
| Mathcore | 6.94× | Music & Radio |
| Goop | 4.28× | Internet & Social Media |
| Governor of Michigan | 5.88× | Politics & Society |
| Vocal harmony | 3.06× | Music & Radio |
| Hipster | 6.4× | Politics & Society |
| Grinch | 2.59× | Movies & TV |
| Halsey, Oregon | 5.26× | Travel & Leisure |
| Rajasthan | 9.74× | Travel & Leisure |
| Harlow | 6.86× | Travel & Leisure |
| JDSU | 1.76× | Business & Career |
| Wok | 3.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.36 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Indulgence | JOY | 1.28 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.5% |
| United Kingdom | 0.7% |
| Australia | 0.3% |
See WFAA audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WFAA have in United States?
WFAA has an estimated audience of 2,582,083 people in United States, concentrated in Texas and California.
What is the gender split and age of WFAA fans?
65.1% of WFAA fans are female, 34.9% are male, with an average age of 40.7 years.
Which brands do WFAA fans like most?
WFAA fans show strongest brand affinity for Nebraska (14.87×), Stamp collecting (6.63×), and Product design (2.72×) over the country average.
Where do WFAA fans live in United States?
WFAA fans in United States are most concentrated in Texas (reach 1,936,563), California (reach 67,694), and Oklahoma (reach 61,572). These three regions account for the largest share of the active audience.
What other brands do WFAA fans also like?
Beyond WFAA itself, the audience over-indexes on Stamp collecting (6.63×), Product design (2.72×), Pro-Ject (5.04×), and Historic site (5.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WFAA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.