Rascasse Audience Intelligence

WFAA Audience in United States

A data profile of the people who buy, follow and care about WFAA in United States — modelled from more than twelve digital signal sources. WFAA has an estimated audience of 2,579,660 people in United States.

#115among TV Channel in United States#1664in Movies & TV

The average WFAA fan in United States is 40.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dallas Stars, United Airlines, Rosie O'Donnell, with strongest over-indexing on Dallas Stars (19.3× the country average).

Demographically, the WFAA audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WFAA fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Dallas Stars.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WFAA profile in United States.

Audience size
2.6M
in United States
Gender
65.1%♀
34.9% male
Age
40.7
average years
Country rank
#11640
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WFAA

65.1% are female, 34.9% are male, average age 40.7.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for WFAA audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.7
Estimated audience size2,579,660
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the WFAA audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

97.5%

of the worldwide WFAA audience comes from United States.

Worldwide audience distribution share by country for WFAA
CountryShare
United States97.5%
United Kingdom0.7%
Australia0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WFAA audience in United States is strongest.

Fig. 05

Top regions by affinity

WFAA fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M29.24×
02Oklahoma~60K2.00×
03Arkansas~30K1.31×
04Louisiana~40K1.17×
05Kansas~20K0.97×
06Iowa~20K0.95×
07Vermont~4K0.93×
08New Mexico~10K0.90×
09Mississippi~20K0.80×
10Delaware~6K0.79×
11Alaska~4K0.77×
12Colorado~30K0.74×
13Rhode Island~6K0.74×
14West Virginia~9K0.73×
15North Dakota~4K0.73×
16South Dakota~4K0.72×
17Washington, District of Columbia~5K0.71×
18New Hampshire~7K0.69×
19Montana~5K0.68×
20Hawaii~7K0.67×
21Maine~6K0.67×
22Nebraska~8K0.64×
23Idaho~8K0.59×
24Alabama~20K0.58×
25Wisconsin~20K0.56×
26Missouri~20K0.53×
27Tennessee~30K0.51×
28Minnesota~20K0.47×
29Nevada~10K0.46×
30Utah~10K0.46×
31Kentucky~10K0.45×
32Connecticut~10K0.45×
33Oregon~10K0.43×
34Illinois~40K0.42×
35Arizona~20K0.42×
36Washington~20K0.41×
37South Carolina~20K0.41×
38North Carolina~30K0.39×
39Georgia~30K0.38×
40Virginia~20K0.38×
41Indiana~20K0.38×
42Ohio~30K0.36×
43Maryland~20K0.36×
44Florida~60K0.35×
45Massachusetts~20K0.33×
46Michigan~20K0.32×
47New Jersey~20K0.31×
48New York~40K0.30×
49Pennsylvania~20K0.28×
50California~70K0.26×
Fig. 06

Affinity by region

Affinity by region — WFAA, United States
0.26×1.00×29.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WFAA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WFAA audience
#·InterestCategoryAffinity×
01Dallas StarsSports19.30×
02Bauer HockeySports19.30×
03Alessi (Italian company)Home & Garden19.30×
04Calgary FlamesSports12.25×
05Roche BoboisHome & Garden11.80×
06Rosie O'DonnellMovies & TV11.44×
07BombasFashion & Accessoires8.59×
08Dallas MavericksSports5.28×
09Portland Trail BlazersSports5.18×
10City BankBusiness & Career5.11×
11United AirlinesTravel & Leisure4.95×
12Luka DončićSports3.96×
13WhataburgerFood & Beverages3.72×
14Miami HeatSports3.30×
15Aaron RodgersSports2.71×
16Super BowlSports2.59×
177-ElevenShopping2.54×
18American AirlinesTravel & Leisure2.30×
19Google NewsNews2.23×
20TMZInternet & Social Media1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WFAA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WFAA audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
IndulgenceJOY1.53×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WFAA audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.87×
Healthy LifestyleBALANCE0.93×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WFAA have in United States?

WFAA has an estimated audience of 2,579,660 people in United States, concentrated in Texas and California.

02

What is the gender split and age of WFAA fans?

65.1% of WFAA fans are female, 34.9% are male, with an average age of 40.7 years.

03

Which brands do WFAA fans like most?

WFAA fans show strongest brand affinity for Dallas Stars (19.3×), United Airlines (4.95×), and Rosie O'Donnell (11.44×) over the country average.

04

Where do WFAA fans live in United States?

WFAA fans in United States are most concentrated in Texas (reach ~2M), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do WFAA fans also like?

Beyond WFAA itself, the audience over-indexes on United Airlines (4.95×), Rosie O'Donnell (11.44×), Dallas Mavericks (5.28×), and Bauer Hockey (19.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See WFAA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WFAA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →