Rascasse Audience Intelligence

WINK News Audience in United States

A data profile of the people who buy, follow and care about WINK News in United States — modelled from more than twelve digital signal sources. WINK News has an estimated audience of 3,704,432 people in United States.

#85among TV Channel in United States#1000in Movies & TV

The average WINK News fan in United States is 45.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Ohio, New York.

Top brand affinities include Nonprofit organization, Tradition, Charitable organization, with strongest over-indexing on Nonprofit organization (1.8× the country average).

Demographically, the WINK News audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WINK News fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WINK News profile in United States.

Audience size
3.7M
in United States
Gender
57.3%♀
42.7% male
Age
45.2
average years
Country rank
#8589
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WINK News

57.3% are female, 42.7% are male, average age 45.2.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for WINK News audience in United States
MetricValue
Female57.3%
Male42.7%
Average age45.2
Estimated audience size3,704,432
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the WINK News audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3916%
40-4926%
50+35%
Fig. 04

Worldwide distribution

98.3%

of the worldwide WINK News audience comes from United States.

Worldwide audience distribution share by country for WINK News
CountryShare
United States98.3%
India0.5%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WINK News audience in United States is strongest.

Fig. 05

Top regions by affinity

WINK News fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M26.72×
02New Hampshire~30K1.71×
03Vermont~8K1.22×
04Rhode Island~10K1.04×
05Ohio~100K1.01×
06Michigan~90K0.97×
07Minnesota~50K0.97×
08Maine~10K0.97×
09Massachusetts~60K0.88×
10Indiana~60K0.88×
11Wisconsin~50K0.86×
12Delaware~8K0.82×
13Iowa~20K0.73×
14Alaska~6K0.73×
15Georgia~80K0.70×
16West Virginia~10K0.70×
17North Dakota~5K0.69×
18Kentucky~30K0.67×
19South Dakota~6K0.66×
20Tennessee~50K0.65×
21Hawaii~10K0.65×
22Idaho~10K0.64×
23Montana~7K0.64×
24Connecticut~20K0.63×
25New Mexico~10K0.62×
26Pennsylvania~70K0.59×
27Illinois~70K0.57×
28South Carolina~30K0.56×
29Washington, District of Columbia~6K0.55×
30Mississippi~20K0.53×
31Missouri~30K0.52×
32Nebraska~10K0.51×
33New York~100K0.48×
34Utah~20K0.48×
35Arkansas~10K0.48×
36New Jersey~40K0.47×
37North Carolina~50K0.46×
38Kansas~10K0.46×
39Oklahoma~20K0.45×
40Virginia~40K0.44×
41Alabama~20K0.44×
42Nevada~20K0.43×
43Louisiana~20K0.42×
44Oregon~20K0.39×
45Maryland~20K0.36×
46Colorado~20K0.34×
47Arizona~20K0.30×
48Washington~20K0.30×
49Texas~60K0.19×
50California~60K0.14×
Fig. 06

Affinity by region

Affinity by region — WINK News, United States
0.14×1.00×26.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WINK News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WINK News audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility2.36×
02Microwave ovenHome & Garden2.16×
03Non-alcoholic beverageFood & Beverages2.10×
04Rail transportTravel & Leisure2.03×
05Slow cookerFood & Beverages2.00×
06Charitable organizationPolitics & Society1.93×
07TraditionPolitics & Society1.86×
08Veterinary medicineBusiness & Career1.86×
09Britney SpearsMusic & Radio1.82×
10Nonprofit organizationPolitics & Society1.80×
11PharmacyBusiness & Career1.78×
12Life insuranceBusiness & Career1.78×
13Home insuranceBusiness & Career1.77×
14Hardware storeHome & Garden1.76×
15Health insuranceBusiness & Career1.74×
16Online newspaperNews1.65×
17ZooKids & Family1.64×
18Public transportCars & Mobility1.60×
19United Parcel ServiceBusiness & Career1.56×
20Discount TireShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WINK News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WINK News audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.93×
IndividualismJOY1.93×
TraditionCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WINK News audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
Sports ActivityPOWER0.59×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WINK News have in United States?

WINK News has an estimated audience of 3,704,432 people in United States, concentrated in Florida and Ohio.

02

What is the gender split and age of WINK News fans?

57.3% of WINK News fans are female, 42.7% are male, with an average age of 45.2 years.

03

Which brands do WINK News fans like most?

WINK News fans show strongest brand affinity for Nonprofit organization (1.8×), Tradition (1.86×), and Charitable organization (1.93×) over the country average.

04

Where do WINK News fans live in United States?

WINK News fans in United States are most concentrated in Florida (reach ~3M), Ohio (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WINK News fans also like?

Beyond WINK News itself, the audience over-indexes on Tradition (1.86×), Charitable organization (1.93×), Veterinary medicine (1.86×), and Pharmacy (1.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for WINK News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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