WINK News Audience in United States
WINK News has an estimated audience of 3,732,297 people in United States. 57.3% are female, 42.7% are male, average age 45.2. Top regions: Florida, Ohio, New York. Top brand affinities: Ember.js, Cachaça, Jbc, Joe the Plumber, cake decorating shop.
The average WINK News fan in United States is 45.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, New York. Top brand affinities include Ember.js, Cachaça, Jbc, with strongest over-indexing on Ember.js (2.24× the country average). Demographically, the WINK News audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WINK News fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.2 |
| Estimated audience size | 3,732,297 |
Audience persona
The typical WINK News fan in United States is more female, around 45.2 years old, with strong Tradition tendencies and a notable affinity for Ember.js.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 2,799,223 | 25.36× |
| Ohio | 120,947 | 1.05× |
| New York | 107,868 | 0.52× |
| Michigan | 100,763 | 1.03× |
| Georgia | 84,124 | 0.73× |
| Pennsylvania | 78,521 | 0.62× |
| Illinois | 73,334 | 0.59× |
| Massachusetts | 68,751 | 0.93× |
| Indiana | 63,864 | 0.94× |
| Minnesota | 56,375 | 1.05× |
| North Carolina | 52,467 | 0.47× |
| Wisconsin | 52,245 | 0.93× |
| Texas | 50,603 | 0.16× |
| Tennessee | 48,935 | 0.65× |
| New Jersey | 45,690 | 0.48× |
| Virginia | 34,506 | 0.38× |
| Kentucky | 30,182 | 0.65× |
| South Carolina | 29,888 | 0.53× |
| Missouri | 29,185 | 0.49× |
| New Hampshire | 26,574 | 1.81× |
| California | 25,842 | 0.06× |
| Connecticut | 23,181 | 0.62× |
| Iowa | 21,381 | 0.7× |
| Maryland | 18,604 | 0.29× |
| Alabama | 18,253 | 0.35× |
| Colorado | 14,913 | 0.25× |
| Maine | 13,604 | 1.02× |
| Arizona | 12,242 | 0.16× |
| Mississippi | 11,914 | 0.39× |
| Rhode Island | 11,902 | 1× |
| Washington | 11,342 | 0.15× |
| Idaho | 10,223 | 0.55× |
| West Virginia | 9,927 | 0.57× |
| Arkansas | 8,812 | 0.29× |
| Vermont | 8,162 | 1.25× |
| Delaware | 8,116 | 0.79× |
| Louisiana | 8,031 | 0.17× |
| Kansas | 7,141 | 0.24× |
| Oregon | 6,142 | 0.14× |
| Oklahoma | 6,066 | 0.15× |
| Nevada | 5,307 | 0.15× |
| Nebraska | 5,057 | 0.27× |
| Washington, District of Columbia | 4,307 | 0.38× |
| Utah | 3,843 | 0.11× |
| Montana | 3,502 | 0.34× |
| South Dakota | 2,946 | 0.34× |
| New Mexico | 1,983 | 0.11× |
| North Dakota | 1,951 | 0.25× |
| Alaska | 1,780 | 0.22× |
| Hawaii | 1,735 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ember.js | 2.24× | Technology & Electronics |
| Cachaça | 1.55× | Food & Beverages |
| Jbc | 2.03× | Kids & Family |
| Joe the Plumber | 1.76× | Politics & Society |
| cake decorating shop | 1.5× | Food & Beverages |
| Argenteuil | 1.67× | Travel & Leisure |
| JCLU Forever | 1.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.13 |
| Individualism | JOY | 1.1 |
| Pet Ownership | JOY | 1.03 |
| Price Sensitivity | PREMIUM | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.3% |
| Canada | 5.3% |
| India | 0.5% |
See WINK News audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WINK News have in United States?
WINK News has an estimated audience of 3,732,297 people in United States, concentrated in Florida and Ohio.
What is the gender split and age of WINK News fans?
57.3% of WINK News fans are female, 42.7% are male, with an average age of 45.2 years.
Which brands do WINK News fans like most?
WINK News fans show strongest brand affinity for Ember.js (2.24×), Cachaça (1.55×), and Jbc (2.03×) over the country average.
Where do WINK News fans live in United States?
WINK News fans in United States are most concentrated in Florida (reach 2,799,223), Ohio (reach 120,947), and New York (reach 107,868). These three regions account for the largest share of the active audience.
What other brands do WINK News fans also like?
Beyond WINK News itself, the audience over-indexes on Cachaça (1.55×), Jbc (2.03×), Joe the Plumber (1.76×), and cake decorating shop (1.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WINK News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.