WINK News Audience in United States

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WINK News has an estimated audience of 3,732,297 people in United States. 57.3% are female, 42.7% are male, average age 45.2. Top regions: Florida, Ohio, New York. Top brand affinities: Florida Panthers, Motorboat, Tampa Bay Rays, Diabetes mellitus type 2 awareness, Garden centre.

The average WINK News fan in United States is 45.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, New York. Top brand affinities include Florida Panthers, Motorboat, Tampa Bay Rays, with strongest over-indexing on Florida Panthers (2.51× the country average). Demographically, the WINK News audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WINK News fans

Demographic split for WINK News audience in United States
MetricValue
Female57.3%
Male42.7%
Average age45.2
Estimated audience size3,732,297

Audience persona

The typical WINK News fan in United States is more female, around 45.2 years old, with strong Tradition tendencies and a notable affinity for Florida Panthers.

Top regions in United States

Top regions ranked by reach for WINK News in United States
RegionReachAffinity
Florida2,799,22325.36×
Ohio120,9471.05×
New York107,8680.52×
Michigan100,7631.03×
Georgia84,1240.73×
Pennsylvania78,5210.62×
Illinois73,3340.59×
Massachusetts68,7510.93×
Indiana63,8640.94×
Minnesota56,3751.05×
North Carolina52,4670.47×
Wisconsin52,2450.93×
Texas50,6030.16×
Tennessee48,9350.65×
New Jersey45,6900.48×
Virginia34,5060.38×
Kentucky30,1820.65×
South Carolina29,8880.53×
Missouri29,1850.49×
New Hampshire26,5741.81×
California25,8420.06×
Connecticut23,1810.62×
Iowa21,3810.7×
Maryland18,6040.29×
Alabama18,2530.35×
Colorado14,9130.25×
Maine13,6041.02×
Arizona12,2420.16×
Mississippi11,9140.39×
Rhode Island11,9021×
Washington11,3420.15×
Idaho10,2230.55×
West Virginia9,9270.57×
Arkansas8,8120.29×
Vermont8,1621.25×
Delaware8,1160.79×
Louisiana8,0310.17×
Kansas7,1410.24×
Oregon6,1420.14×
Oklahoma6,0660.15×
Nevada5,3070.15×
Nebraska5,0570.27×
Washington, District of Columbia4,3070.38×
Utah3,8430.11×
Montana3,5020.34×
South Dakota2,9460.34×
New Mexico1,9830.11×
North Dakota1,9510.25×
Alaska1,7800.22×
Hawaii1,7350.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WINK News audience
BrandAffinityCategory
Florida Panthers2.51×Sports
Motorboat1.78×Cars & Mobility
Tampa Bay Rays2.24×Sports
Diabetes mellitus type 2 awareness1.55×Health
Garden centre1.61×Home & Garden
Royal family1.6×Politics & Society
Tampa Bay Lightning1.76×Sports
Jet ski1.59×Sports
Boat show1.5×Travel & Leisure
Franklin Graham2.03×Politics & Society
Wizz Air3.67×Travel & Leisure
Elvis Presley1.61×Music & Radio
Cesar Millan2.02×Pets & Animals
Judge Jeanine Pirro1.68×Movies & TV
Freedom of thought1.81×Politics & Society
Solar water heating1.61×Home & Garden
Hotel Ibis1.58×Travel & Leisure
Nextbike1.6×Cars & Mobility
Opel Cascada1.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WINK News audience
TraitClusterScore
TraditionCONSERVATISM1.23
Community OrientationOPEN1.13
IndividualismJOY1.1
Pet OwnershipJOY1.03
Price SensitivityPREMIUM1.03
Family OrientationCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for WINK News
CountryShare
United States93.3%
Canada5.3%
India0.5%

See WINK News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WINK News have in United States?

WINK News has an estimated audience of 3,732,297 people in United States, concentrated in Florida and Ohio.

What is the gender split and age of WINK News fans?

57.3% of WINK News fans are female, 42.7% are male, with an average age of 45.2 years.

Which brands do WINK News fans like most?

WINK News fans show strongest brand affinity for Florida Panthers (2.51×), Motorboat (1.78×), and Tampa Bay Rays (2.24×) over the country average.

Where do WINK News fans live in United States?

WINK News fans in United States are most concentrated in Florida (reach 2,799,223), Ohio (reach 120,947), and New York (reach 107,868). These three regions account for the largest share of the active audience.

What other brands do WINK News fans also like?

Beyond WINK News itself, the audience over-indexes on Motorboat (1.78×), Tampa Bay Rays (2.24×), Diabetes mellitus type 2 awareness (1.55×), and Garden centre (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WINK News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.