Winston-Salem, North Carolina Audience in United States
Winston-Salem, North Carolina has an estimated audience of 2,841,771 people in United States. 64.3% are female, 35.7% are male, average age 36.3. Top regions: North Carolina, Florida, South Carolina. Top brand affinities: Cockpit, Ural Mountains, Pat's King of Steaks, JC Whitney, Otto Graham.
The average Winston-Salem, North Carolina fan in United States is 36.3 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, South Carolina. Top brand affinities include Cockpit, Ural Mountains, Pat's King of Steaks, with strongest over-indexing on Cockpit (1.85× the country average). Demographically, the Winston-Salem, North Carolina audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Winston-Salem, North Carolina fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 36.3 |
| Estimated audience size | 2,841,771 |
Audience persona
The typical Winston-Salem, North Carolina fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Cockpit.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 1,348,153 | 15.77× |
| Florida | 182,398 | 0.95× |
| South Carolina | 153,095 | 3.58× |
| Virginia | 146,516 | 2.12× |
| Texas | 133,656 | 0.55× |
| Georgia | 124,461 | 1.42× |
| California | 115,128 | 0.37× |
| New York | 111,874 | 0.7× |
| Ohio | 73,907 | 0.84× |
| Pennsylvania | 70,167 | 0.73× |
| Tennessee | 63,600 | 1.12× |
| Illinois | 57,915 | 0.61× |
| Maryland | 43,149 | 0.88× |
| Michigan | 42,539 | 0.57× |
| New Jersey | 41,585 | 0.58× |
| Indiana | 32,851 | 0.63× |
| Massachusetts | 32,616 | 0.58× |
| Alabama | 30,986 | 0.78× |
| Kentucky | 28,856 | 0.81× |
| Arizona | 26,345 | 0.45× |
| Colorado | 25,519 | 0.57× |
| Missouri | 25,435 | 0.56× |
| Louisiana | 23,512 | 0.64× |
| Washington | 22,949 | 0.4× |
| West Virginia | 22,521 | 1.7× |
| Wisconsin | 21,901 | 0.51× |
| Minnesota | 19,235 | 0.47× |
| Connecticut | 18,725 | 0.66× |
| Mississippi | 16,589 | 0.71× |
| Oregon | 13,769 | 0.42× |
| Iowa | 12,725 | 0.54× |
| Oklahoma | 12,561 | 0.4× |
| Utah | 12,084 | 0.47× |
| Nevada | 11,987 | 0.44× |
| Arkansas | 11,830 | 0.51× |
| Kansas | 11,634 | 0.52× |
| Washington, District of Columbia | 9,970 | 1.17× |
| Nebraska | 7,299 | 0.51× |
| New Hampshire | 5,720 | 0.51× |
| Maine | 5,595 | 0.55× |
| Idaho | 5,482 | 0.38× |
| New Mexico | 5,093 | 0.36× |
| Delaware | 4,968 | 0.63× |
| Rhode Island | 4,124 | 0.46× |
| Montana | 3,470 | 0.44× |
| Vermont | 3,318 | 0.67× |
| Hawaii | 3,214 | 0.26× |
| South Dakota | 2,535 | 0.39× |
| North Dakota | 2,232 | 0.38× |
| Alaska | 2,037 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cockpit | 1.85× | Travel & Leisure |
| Ural Mountains | 1.76× | Travel & Leisure |
| Pat's King of Steaks | 2.15× | |
| JC Whitney | 1.89× | Shopping |
| Otto Graham | 1.71× | Sports |
| Gauri Khan | 1.53× | Movies & TV |
| William F. Buckley, Jr. | 1.56× | |
| The Radiators (American band) | 1.75× | Music & Radio |
| Jbc | 1.75× | Kids & Family |
| Jebel Ali Free Zone | 2.66× | Business & Career |
| Jumbo (band) | 2.26× | Music & Radio |
| Reason Foundation | 1.74× | Politics & Society |
| JBPM | 2.28× | |
| J. B. Holmes | 1.66× | Sports |
| JBoss (company) | 1.81× | |
| Jamnalal Bajaj Institute of Management Studies | 1.51× | Business & Career |
| Mark Ingram, Jr. | 2.71× | Sports |
| Editora JBC | 1.86× | Literature |
| Caffe HABITU | 1.56× | Food & Beverages |
| Janie Thienphosuvan JT | 1.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Urban Lifestyle | OPEN | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.2% |
| Australia | 3.2% |
| Philippines | 2.0% |
See Winston-Salem, North Carolina audiences in other countries
- Winston-Salem, North Carolina — Germany
- Winston-Salem, North Carolina — United Kingdom
- Winston-Salem, North Carolina — France
- Winston-Salem, North Carolina — Italy
- Winston-Salem, North Carolina — Spain
- Winston-Salem, North Carolina — Brazil
- Winston-Salem, North Carolina — Japan
- Winston-Salem, North Carolina — South Korea
- Winston-Salem, North Carolina — India
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
Frequently asked questions
How many fans does Winston-Salem, North Carolina have in United States?
Winston-Salem, North Carolina has an estimated audience of 2,841,771 people in United States, concentrated in North Carolina and Florida.
What is the gender split and age of Winston-Salem, North Carolina fans?
64.3% of Winston-Salem, North Carolina fans are female, 35.7% are male, with an average age of 36.3 years.
Which brands do Winston-Salem, North Carolina fans like most?
Winston-Salem, North Carolina fans show strongest brand affinity for Cockpit (1.85×), Ural Mountains (1.76×), and Pat's King of Steaks (2.15×) over the country average.
Where do Winston-Salem, North Carolina fans live in United States?
Winston-Salem, North Carolina fans in United States are most concentrated in North Carolina (reach 1,348,153), Florida (reach 182,398), and South Carolina (reach 153,095). These three regions account for the largest share of the active audience.
What other brands do Winston-Salem, North Carolina fans also like?
Beyond Winston-Salem, North Carolina itself, the audience over-indexes on Ural Mountains (1.76×), Pat's King of Steaks (2.15×), JC Whitney (1.89×), and Otto Graham (1.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Winston-Salem, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.