Rascasse Audience Intelligence

Winston-Salem, North Carolina Audience in United States

A data profile of the people who buy, follow and care about Winston-Salem, North Carolina in United States — modelled from more than twelve digital signal sources. Winston-Salem, North Carolina has an estimated audience of 2,841,771 people in United States.

#19among Department store in United States#801among POI in United States#863in Travel & Leisure

The average Winston-Salem, North Carolina fan in United States is 36.3 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Virginia.

Top brand affinities include Non-alcoholic beverage, Supermarket, Snack food, with strongest over-indexing on Non-alcoholic beverage (2.58× the country average).

Demographically, the Winston-Salem, North Carolina audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winston-Salem, North Carolina fan in United States is more female, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winston-Salem, North Carolina profile in United States.

Audience size
2.8M
in United States
Gender
64.3%♀
35.7% male
Age
36.3
average years
Country rank
#10760
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winston-Salem, North Carolina fans

64.3% are female, 35.7% are male, average age 36.3.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Winston-Salem, North Carolina audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.3
Estimated audience size2,841,771
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Winston-Salem, North Carolina audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4920%
50+14%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Winston-Salem, North Carolina audience comes from United States.

Worldwide audience distribution share by country for Winston-Salem, North Carolina
CountryShare
United States89.2%
Australia3.2%
Philippines2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winston-Salem, North Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Winston-Salem, North Carolina fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1M14.05×
02South Carolina~100K3.34×
03Virginia~100K2.10×
04West Virginia~30K2.05×
05Tennessee~90K1.53×
06Georgia~100K1.38×
07Washington, District of Columbia~10K1.24×
08Florida~200K0.94×
09Kentucky~30K0.91×
10Vermont~5K0.91×
11Maryland~40K0.90×
12Ohio~80K0.86×
13Alabama~30K0.85×
14Mississippi~20K0.78×
15New Hampshire~9K0.78×
16Pennsylvania~70K0.77×
17Delaware~6K0.77×
18Connecticut~20K0.74×
19Maine~7K0.73×
20Alaska~4K0.70×
21New York~100K0.68×
22Indiana~40K0.68×
23Louisiana~20K0.68×
24Iowa~20K0.68×
25Arkansas~20K0.68×
26North Dakota~4K0.68×
27South Dakota~4K0.67×
28Massachusetts~40K0.66×
29Rhode Island~6K0.66×
30Montana~5K0.66×
31Illinois~60K0.65×
32Nebraska~9K0.65×
33Kansas~10K0.62×
34New Jersey~40K0.61×
35Missouri~30K0.61×
36Colorado~30K0.60×
37Michigan~40K0.59×
38Wisconsin~30K0.59×
39Utah~10K0.57×
40Idaho~8K0.57×
41Hawaii~7K0.54×
42Minnesota~20K0.53×
43New Mexico~8K0.53×
44Texas~100K0.52×
45Oklahoma~20K0.52×
46Arizona~30K0.49×
47Oregon~20K0.49×
48Nevada~10K0.49×
49Washington~20K0.43×
50California~100K0.36×
Fig. 06

Affinity by region

Affinity by region — Winston-Salem, North Carolina, United States
0.36×1.00×14.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winston-Salem, North Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winston-Salem, North Carolina audience
#·InterestCategoryAffinity×
01Carolina HurricanesSports2.82×
02Non-alcoholic beverageFood & Beverages2.58×
03Toronto Blue JaysSports2.48×
04Charlotte HornetsSports2.11×
05Employment agencyBusiness & Career2.05×
06Atlanta BravesSports1.96×
07Red LobsterFood & Beverages1.84×
08FanaticsFashion & Accessoires1.82×
09Internet celebrityInternet & Social Media1.78×
10Discount TireShopping1.74×
11Rail transportTravel & Leisure1.71×
12Soft drinksFood & Beverages1.58×
13SupermarketShopping1.56×
14Hardware storeHome & Garden1.56×
15Street foodFood & Beverages1.55×
16PharmacyBusiness & Career1.53×
17Career developmentBusiness & Career1.53×
18Snack foodFood & Beverages1.52×
19Britney SpearsMusic & Radio1.51×
20Charitable organizationPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winston-Salem, North Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winston-Salem, North Carolina audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Community OrientationOPEN1.51×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winston-Salem, North Carolina audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
Sports ActivityPOWER0.56×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winston-Salem, North Carolina have in United States?

Winston-Salem, North Carolina has an estimated audience of 2,841,771 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Winston-Salem, North Carolina fans?

64.3% of Winston-Salem, North Carolina fans are female, 35.7% are male, with an average age of 36.3 years.

03

Which brands do Winston-Salem, North Carolina fans like most?

Winston-Salem, North Carolina fans show strongest brand affinity for Non-alcoholic beverage (2.58×), Supermarket (1.56×), and Snack food (1.52×) over the country average.

04

Where do Winston-Salem, North Carolina fans live in United States?

Winston-Salem, North Carolina fans in United States are most concentrated in North Carolina (reach ~1M), Florida (reach ~200K), and Virginia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Winston-Salem, North Carolina fans also like?

Beyond Winston-Salem, North Carolina itself, the audience over-indexes on Supermarket (1.56×), Snack food (1.52×), Pharmacy (1.53×), and Soft drinks (1.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Winston-Salem, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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