Wintrust Arena Audience in United States
Wintrust Arena has an estimated audience of 770,875 people in United States. 46.1% are female, 53.9% are male, average age 41.9. Top brand affinities: Surf kayaking, Product design, Alaska, Pro-Ject, Jesse Plemons.
Top brand affinities include Surf kayaking, Product design, Alaska, with strongest over-indexing on Surf kayaking (30.43× the country average). Demographically, the Wintrust Arena audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity.
Category: Sports · Type: POI · Subtype: Arena
Demographics of Wintrust Arena fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 41.9 |
| Estimated audience size | 770,875 |
Audience persona
The typical Wintrust Arena fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Surf kayaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Surf kayaking | 30.43× | Sports |
| Product design | 2.59× | Business & Career |
| Alaska | 1.91× | Travel & Leisure |
| Pro-Ject | 3.93× | Music & Radio |
| Jesse Plemons | 2.77× | Movies & TV |
| Nebraska Cornhuskers football | 2.32× | Sports |
| Queens College, City University of New York | 4.64× | Business & Career |
| Consequence (rapper) | 4.01× | Music & Radio |
| Goop | 3.26× | Internet & Social Media |
| Nebraska | 1.64× | Travel & Leisure |
| Staycation | 1.91× | Home & Garden |
| Welder certification | 11.96× | Business & Career |
| Cardio Kickboxing | 18.93× | Sports |
| UK garage | 3.09× | Music & Radio |
| Sinaloa | 2.07× | Travel & Leisure |
| Noodle (Gorillaz) | 2× | Music & Radio |
| Jaws | 2.99× | Movies & TV |
| Grinch | 2.15× | Movies & TV |
| Governor of Michigan | 3.9× | Politics & Society |
| Graham Greene | 3.22× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.72 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Luxury Orientation | PREMIUM | 1.23 |
| Family Orientation | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.5% |
| Canada | 0.7% |
| United Kingdom | 0.3% |
See Wintrust Arena audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wintrust Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.