WLWT Audience in United States
WLWT has an estimated audience of 2,967,993 people in United States. 63.3% are female, 36.7% are male, average age 42.1. Top regions: Ohio, Kentucky, Indiana. Top brand affinities: Sinaloa, Ken Griffey Jr., Barclays Center, Jbc, Summer Days (And Summer Nights!!).
The average WLWT fan in United States is 42.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Indiana. Top brand affinities include Sinaloa, Ken Griffey Jr., Barclays Center, with strongest over-indexing on Sinaloa (5.91× the country average). Demographically, the WLWT audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WLWT fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 42.1 |
| Estimated audience size | 2,967,993 |
Audience persona
The typical WLWT fan in United States is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Sinaloa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 2,225,995 | 25.37× |
| Kentucky | 649,750 | 17.46× |
| Indiana | 126,883 | 2.34× |
| Florida | 42,254 | 0.21× |
| Illinois | 21,291 | 0.22× |
| Texas | 20,814 | 0.08× |
| North Carolina | 19,788 | 0.22× |
| Michigan | 19,378 | 0.25× |
| New York | 18,451 | 0.11× |
| Pennsylvania | 18,181 | 0.18× |
| Tennessee | 18,180 | 0.31× |
| Virginia | 16,882 | 0.23× |
| Georgia | 14,850 | 0.16× |
| California | 13,126 | 0.04× |
| South Carolina | 8,634 | 0.19× |
| Missouri | 6,202 | 0.13× |
| Wisconsin | 5,781 | 0.13× |
| Massachusetts | 5,633 | 0.1× |
| West Virginia | 5,259 | 0.38× |
| Minnesota | 5,099 | 0.12× |
| Alabama | 4,618 | 0.11× |
| Arizona | 4,415 | 0.07× |
| Maryland | 4,216 | 0.08× |
| New Jersey | 4,071 | 0.05× |
| Colorado | 4,025 | 0.09× |
| Mississippi | 3,343 | 0.14× |
| Washington | 3,226 | 0.05× |
| Louisiana | 3,183 | 0.08× |
| Iowa | 3,144 | 0.13× |
| Oklahoma | 2,904 | 0.09× |
| Connecticut | 2,118 | 0.07× |
| Nebraska | 2,069 | 0.14× |
| Arkansas | 2,058 | 0.08× |
| Kansas | 2,027 | 0.09× |
| Oregon | 2,008 | 0.06× |
| Nevada | 1,878 | 0.07× |
| Rhode Island | 1,867 | 0.2× |
| Maine | 1,486 | 0.14× |
| New Hampshire | 1,235 | 0.11× |
| Utah | 1,228 | 0.05× |
| Idaho | 1,124 | 0.08× |
| New Mexico | 1,081 | 0.07× |
| Washington, District of Columbia | 1,028 | 0.12× |
| Hawaii | 748 | 0.06× |
| Montana | 681 | 0.08× |
| Delaware | 635 | 0.08× |
| Vermont | 544 | 0.1× |
| South Dakota | 466 | 0.07× |
| North Dakota | 418 | 0.07× |
| Wyoming | 404 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 5.91× | Travel & Leisure |
| Ken Griffey Jr. | 4.15× | Sports |
| Barclays Center | 1.55× | Sports |
| Jbc | 1.76× | Kids & Family |
| Summer Days (And Summer Nights!!) | 1.59× | Music & Radio |
| Nutritional yeast | 1.66× | Food & Beverages |
| Urla, İzmir | 1.53× | Travel & Leisure |
| JBTALKS | 1.55× | |
| JT Bioscoop | 2.21× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.1 |
| Family Orientation | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
| Individualism | JOY | 1.04 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.0% |
| China | 0.2% |
| Canada | 0.1% |
See WLWT audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
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- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WLWT have in United States?
WLWT has an estimated audience of 2,967,993 people in United States, concentrated in Ohio and Kentucky.
What is the gender split and age of WLWT fans?
63.3% of WLWT fans are female, 36.7% are male, with an average age of 42.1 years.
Which brands do WLWT fans like most?
WLWT fans show strongest brand affinity for Sinaloa (5.91×), Ken Griffey Jr. (4.15×), and Barclays Center (1.55×) over the country average.
Where do WLWT fans live in United States?
WLWT fans in United States are most concentrated in Ohio (reach 2,225,995), Kentucky (reach 649,750), and Indiana (reach 126,883). These three regions account for the largest share of the active audience.
What other brands do WLWT fans also like?
Beyond WLWT itself, the audience over-indexes on Ken Griffey Jr. (4.15×), Barclays Center (1.55×), Jbc (1.76×), and Summer Days (And Summer Nights!!) (1.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WLWT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.