Rascasse Audience Intelligence

WLWT Audience in United States

A data profile of the people who buy, follow and care about WLWT in United States — modelled from more than twelve digital signal sources. WLWT has an estimated audience of 2,954,626 people in United States.

#100among TV Channel in United States#1385in Movies & TV

The average WLWT fan in United States is 42.1 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Indiana.

Top brand affinities include Cincinnati Reds, Nonprofit organization, Zoo, with strongest over-indexing on Cincinnati Reds (13.38× the country average).

Demographically, the WLWT audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WLWT fan in United States is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Cincinnati Reds.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WLWT profile in United States.

Audience size
3M
in United States
Gender
63.3%♀
36.7% male
Age
42.1
average years
Country rank
#10442
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WLWT

63.3% are female, 36.7% are male, average age 42.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for WLWT audience in United States
MetricValue
Female63.3%
Male36.7%
Average age42.1
Estimated audience size2,954,626
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the WLWT audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4926%
50+25%
Fig. 04

Worldwide distribution

98.9%

of the worldwide WLWT audience comes from United States.

Worldwide audience distribution share by country for WLWT
CountryShare
United States98.9%
China0.2%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WLWT audience in United States is strongest.

Fig. 05

Top regions by affinity

WLWT fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2M25.20×
02Kentucky~700K18.09×
03Indiana~100K2.33×
04North Dakota~5K0.76×
05South Dakota~5K0.72×
06Alaska~5K0.72×
07Montana~5K0.66×
08Vermont~3K0.65×
09Delaware~5K0.62×
10Hawaii~8K0.59×
11Idaho~9K0.58×
12New Mexico~8K0.57×
13New Hampshire~6K0.50×
14West Virginia~7K0.49×
15Arkansas~10K0.48×
16Maine~5K0.47×
17Rhode Island~4K0.47×
18Nebraska~7K0.44×
19Kansas~10K0.43×
20Washington, District of Columbia~4K0.43×
21Utah~10K0.42×
22Mississippi~10K0.39×
23Oregon~10K0.38×
24Oklahoma~10K0.38×
25Nevada~10K0.38×
26Iowa~9K0.38×
27Connecticut~10K0.35×
28Louisiana~10K0.34×
29Tennessee~20K0.32×
30Alabama~10K0.29×
31Michigan~20K0.28×
32South Carolina~10K0.28×
33Wisconsin~10K0.27×
34Illinois~30K0.26×
35Missouri~10K0.26×
36Minnesota~10K0.26×
37Virginia~20K0.25×
38Maryland~10K0.25×
39Colorado~10K0.25×
40North Carolina~20K0.24×
41New Jersey~20K0.24×
42Washington~10K0.24×
43Florida~50K0.23×
44Arizona~10K0.23×
45Massachusetts~10K0.22×
46Pennsylvania~20K0.21×
47Georgia~20K0.21×
48New York~20K0.14×
49Texas~30K0.12×
50California~30K0.10×
Fig. 06

Affinity by region

Affinity by region — WLWT, United States
0.10×1.00×25.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WLWT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WLWT audience
#·InterestCategoryAffinity×
01Cincinnati RedsSports13.38×
02Columbus Blue JacketsSports8.24×
03Cincinnati BengalsSports3.11×
04Cleveland GuardiansSports2.63×
05ZooKids & Family2.62×
06Non-alcoholic beverageFood & Beverages2.13×
07Microwave ovenHome & Garden2.03×
08Hardware storeHome & Garden1.90×
09Rail transportTravel & Leisure1.86×
10United Parcel ServiceBusiness & Career1.84×
11Charitable organizationPolitics & Society1.82×
12Online newspaperNews1.80×
13PharmacyBusiness & Career1.78×
14Veterinary medicineBusiness & Career1.78×
15Britney SpearsMusic & Radio1.77×
16Nonprofit organizationPolitics & Society1.73×
17Life insuranceBusiness & Career1.69×
18SupermarketShopping1.65×
19TraditionPolitics & Society1.62×
20Soft drinksFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WLWT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WLWT audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.82×
IndividualismJOY1.74×
TraditionCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WLWT audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
Sports ActivityPOWER0.55×
SustainabilityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WLWT have in United States?

WLWT has an estimated audience of 2,954,626 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of WLWT fans?

63.3% of WLWT fans are female, 36.7% are male, with an average age of 42.1 years.

03

Which brands do WLWT fans like most?

WLWT fans show strongest brand affinity for Cincinnati Reds (13.38×), Nonprofit organization (1.73×), and Zoo (2.62×) over the country average.

04

Where do WLWT fans live in United States?

WLWT fans in United States are most concentrated in Ohio (reach ~2M), Kentucky (reach ~700K), and Indiana (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WLWT fans also like?

Beyond WLWT itself, the audience over-indexes on Nonprofit organization (1.73×), Zoo (2.62×), Columbus Blue Jackets (8.24×), and United Parcel Service (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See WLWT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WLWT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →