Worms (series) Audience in United States

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Worms (series) has an estimated audience of 364,346 people in United States. 54.4% are female, 45.6% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Personalised Gifts, Cullman County, Alabama, Gordita, Grinch, Grammarly.

The average Worms (series) fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personalised Gifts, Cullman County, Alabama, Gordita, with strongest over-indexing on Personalised Gifts (17× the country average). Demographically, the Worms (series) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Worms (series) fans

Demographic split for Worms (series) audience in United States
MetricValue
Female54.4%
Male45.6%
Average age42.6
Estimated audience size364,346

Audience persona

The typical Worms (series) fan in United States is balanced, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Personalised Gifts.

Top regions in United States

Top regions ranked by reach for Worms (series) in United States
RegionReachAffinity
California45,2231.13×
Texas36,5101.17×
Florida26,8571.09×
New York20,6621.01×
Pennsylvania12,5381.02×
Illinois11,5370.95×
Georgia11,4661.02×
North Carolina11,1501.02×
Ohio10,6340.95×
Michigan10,0551.06×
Washington9,6261.32×
Virginia9,1231.03×
New Jersey8,9980.97×
Arizona7,4191×
Indiana7,2151.08×
Massachusetts7,0040.98×
Tennessee6,8280.93×
Maryland6,2320.99×
Missouri5,9051.01×
Colorado5,2940.92×
South Carolina5,1730.94×
Minnesota5,1340.98×
Louisiana4,8571.03×
Wisconsin4,8460.88×
Oregon4,6911.12×
Kentucky4,6101.01×
Alabama4,6090.91×
Oklahoma4,2521.05×
Utah3,6101.11×
Connecticut3,5090.96×
Nevada3,3260.94×
Arkansas3,2471.08×
Mississippi3,1221.04×
Kansas2,9941.04×
Iowa2,9710.99×
Nebraska2,0801.14×
New Mexico1,7710.97×
Idaho1,7570.96×
West Virginia1,6941×
Hawaii1,6071.03×
New Hampshire1,3110.91×
Maine1,3001×
Rhode Island1,0560.91×
Washington, District of Columbia1,0090.92×
Montana8930.88×
Delaware8150.81×
Alaska7981.02×
South Dakota7840.93×
North Dakota7230.97×
Vermont6170.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Worms (series) audience
BrandAffinityCategory
Personalised Gifts17×Home & Garden
Cullman County, Alabama33.37×Travel & Leisure
Gordita22.65×Food & Beverages
Grinch8.04×Movies & TV
Grammarly7.85×Business & Career
Passaic County, New Jersey14.32×Travel & Leisure
Monogram4.97×Home & Garden
Jingoism2.12×Politics & Society
Historic site4.04×Arts & Culture
Berenstain Bears7.43×Literature
Captain America (1990 film)3.86×Movies & TV
Hope For Paws15.6×Pets & Animals
Nebraska Cornhuskers6.33×Sports
JDSU2.23×Business & Career
Kansas1.5×Travel & Leisure
Vocal harmony2.55×Music & Radio
Home staging2.95×Home & Garden
Noodle (Gorillaz)1.91×Music & Radio
Winemaking2.3×Food & Beverages
Hog Hunting1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Worms (series) audience
TraitClusterScore
DIY MentalityTHRILL1.34
LGBTQ+ IdentityOPEN1.32
Early Adopter MentalityPOWER1.32
Quality AwarenessPREMIUM1.27
Social Media UsageJOY1.22
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Worms (series)
CountryShare
Germany15.5%
United States14.7%
Japan9.6%

See Worms (series) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Worms (series) have in United States?

Worms (series) has an estimated audience of 364,346 people in United States, concentrated in California and Texas.

What is the gender split and age of Worms (series) fans?

54.4% of Worms (series) fans are female, 45.6% are male, with an average age of 42.6 years.

Which brands do Worms (series) fans like most?

Worms (series) fans show strongest brand affinity for Personalised Gifts (17×), Cullman County, Alabama (33.37×), and Gordita (22.65×) over the country average.

Where do Worms (series) fans live in United States?

Worms (series) fans in United States are most concentrated in California (reach 45,223), Texas (reach 36,510), and Florida (reach 26,857). These three regions account for the largest share of the active audience.

What other brands do Worms (series) fans also like?

Beyond Worms (series) itself, the audience over-indexes on Cullman County, Alabama (33.37×), Gordita (22.65×), Grinch (8.04×), and Grammarly (7.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Worms (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.