A data profile of the people who buy, follow and care about Worms (series) in United States — modelled from more than twelve digital signal sources. Worms (series) has an estimated audience of 371,006 people in United States.
The average Worms (series) fan in United States is 42.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Portal 2, Steam, The Legend of Korra, with strongest over-indexing on Portal 2 (81.54× the country average).
Demographically, the Worms (series) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Worms (series) fan in United States is balanced, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Portal 2.
The key figures that characterise the Worms (series) profile in United States.
54.4% are female, 45.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.6 |
| Estimated audience size | 371,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 33% |
Where the Worms (series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~2K | 1.26× | |
| 02 | Washington | ~9K | 1.17× | |
| 03 | Utah | ~4K | 1.15× | |
| 04 | Texas | ~40K | 1.12× | |
| 05 | Indiana | ~7K | 1.09× | |
| 06 | Oregon | ~5K | 1.09× | |
| 07 | Arkansas | ~3K | 1.09× | |
| 08 | Alaska | <1K | 1.09× | |
| 09 | Kentucky | ~5K | 1.08× | |
| 10 | Kansas | ~3K | 1.08× | |
| 11 | Oklahoma | ~4K | 1.07× | |
| 12 | West Virginia | ~2K | 1.07× | |
| 13 | California | ~40K | 1.06× | |
| 14 | South Dakota | <1K | 1.06× | |
| 15 | Pennsylvania | ~10K | 1.05× | |
| 16 | Louisiana | ~5K | 1.04× | |
| 17 | North Dakota | <1K | 1.04× | |
| 18 | Idaho | ~2K | 1.03× | |
| 19 | Maine | ~1K | 1.03× | |
| 20 | Iowa | ~3K | 1.02× | |
| 21 | Mississippi | ~3K | 1.02× | |
| 22 | Georgia | ~10K | 1.01× | |
| 23 | North Carolina | ~10K | 1.01× | |
| 24 | Missouri | ~6K | 1.01× | |
| 25 | New Mexico | ~2K | 1.01× | |
| 26 | Vermont | <1K | 1.01× | |
| 27 | Ohio | ~10K | 1.00× | |
| 28 | Virginia | ~9K | 1.00× | |
| 29 | Arizona | ~7K | 1.00× | |
| 30 | Hawaii | ~2K | 1.00× | |
| 31 | Michigan | ~9K | 0.99× | |
| 32 | Minnesota | ~5K | 0.97× | |
| 33 | Florida | ~20K | 0.96× | |
| 34 | South Carolina | ~5K | 0.95× | |
| 35 | Alabama | ~5K | 0.95× | |
| 36 | New York | ~20K | 0.94× | |
| 37 | New Jersey | ~9K | 0.94× | |
| 38 | Massachusetts | ~7K | 0.94× | |
| 39 | New Hampshire | ~1K | 0.94× | |
| 40 | Illinois | ~10K | 0.93× | |
| 41 | Wisconsin | ~5K | 0.93× | |
| 42 | Maryland | ~6K | 0.92× | |
| 43 | Nevada | ~3K | 0.92× | |
| 44 | Montana | <1K | 0.92× | |
| 45 | Connecticut | ~3K | 0.91× | |
| 46 | Rhode Island | ~1K | 0.90× | |
| 47 | Colorado | ~5K | 0.89× | |
| 48 | Tennessee | ~6K | 0.88× | |
| 49 | Delaware | <1K | 0.84× | |
| 50 | Washington, District of Columbia | <1K | 0.80× |
The strongest cross-interests of the Worms (series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Portal 2 | Games | 81.54× | ||
| 02 | The Legend of Korra | Movies & TV | 52.52× | ||
| 03 | Splatoon | Games | 46.20× | ||
| 04 | Rayman | Games | 44.65× | ||
| 05 | Dead Island | Games | 32.62× | ||
| 06 | Mario Party | Games | 29.57× | ||
| 07 | Borderlands (series) | Games | 27.85× | ||
| 08 | Dying Light | Games | 25.83× | ||
| 09 | Devil May Cry | Games | 21.07× | ||
| 10 | Fear the Walking Dead | Movies & TV | 17.78× | ||
| 11 | Diablo (series) | Games | 13.88× | ||
| 12 | Steam | Games | 12.00× | ||
| 13 | Super Mario | Games | 11.41× | ||
| 14 | The Last of Us | Games | 8.25× | ||
| 15 | Micro Center | Shopping | 7.60× | ||
| 16 | Internet & Social Media | 3.92× | |||
| 17 | Burger King | Food & Beverages | 3.31× | ||
| 18 | X | Internet & Social Media | 2.13× | ||
| 19 | Donald Trump | Politics & Society | 2.09× | ||
| 20 | Cooking | Food & Beverages | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.74× | |
| DIY Mentality | THRILL | 1.68× | |
| Indulgence | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.74× | |
| Extroversion | THRILL | 0.74× |
Worms (series) has an estimated audience of 371,006 people in United States, concentrated in California and Texas.
54.4% of Worms (series) fans are female, 45.6% are male, with an average age of 42.6 years.
Worms (series) fans show strongest brand affinity for Portal 2 (81.54×), Steam (12×), and The Legend of Korra (52.52×) over the country average.
Worms (series) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Worms (series) itself, the audience over-indexes on Steam (12×), The Legend of Korra (52.52×), Reddit (3.92×), and Micro Center (7.6×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Worms (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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