Rascasse Audience Intelligence

Zions Bank Target Market in United States

A data profile of the people who buy, follow and care about Zions Bank in United States — modelled from more than twelve digital signal sources. Zions Bank has an estimated audience of 660,609 people in United States.

#35among Bank in United States#3190among Brand in United States#1953in Business & Career

The average Zions Bank fan in United States is 42.9 years old, balanced, and lives primarily in Utah.

The audience is concentrated in Utah, Idaho, California.

Top brand affinities include Utah Jazz, Real Salt Lake, Banking, with strongest over-indexing on Utah Jazz (13.93× the country average).

Demographically, the Zions Bank audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zions Bank fan in United States is balanced, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Utah Jazz.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zions Bank profile in United States.

Audience size
661K
in United States
Gender
53.5%♀
46.5% male
Age
42.9
average years
Country rank
#30959
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zions Bank

53.5% are female, 46.5% are male, average age 42.9.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Zions Bank audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.9
Estimated audience size660,609
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Zions Bank audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Zions Bank audience comes from United States.

Worldwide audience distribution share by country for Zions Bank
CountryShare
United States98.8%
Germany1.0%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zions Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Zions Bank customers by region in United States
#RegionReachAffinity×
01Utah~200K36.42×
02Idaho~30K9.50×
03Wyoming~1K1.04×
04Vermont<1K0.74×
05Maine~2K0.64×
06Rhode Island~1K0.64×
07Delaware~1K0.64×
08North Dakota<1K0.62×
09West Virginia~2K0.61×
10New Hampshire~2K0.58×
11Nevada~4K0.54×
12South Dakota<1K0.53×
13Montana<1K0.48×
14Mississippi~3K0.46×
15Louisiana~4K0.43×
16Arkansas~2K0.43×
17Nebraska~1K0.43×
18Kentucky~4K0.42×
19Washington, District of Columbia<1K0.38×
20Hawaii~1K0.36×
21Alabama~3K0.34×
22Iowa~2K0.34×
23Kansas~2K0.34×
24Oklahoma~3K0.33×
25New Mexico~1K0.33×
26Wisconsin~3K0.32×
27Connecticut~2K0.32×
28Indiana~4K0.31×
29South Carolina~3K0.29×
30Minnesota~3K0.27×
31Maryland~3K0.26×
32Colorado~3K0.26×
33Arizona~4K0.25×
34Oregon~2K0.25×
35Michigan~4K0.24×
36Missouri~3K0.24×
37Tennessee~3K0.23×
38Washington~3K0.22×
39Massachusetts~2K0.19×
40Ohio~4K0.18×
41New Jersey~3K0.18×
42Pennsylvania~4K0.16×
43Georgia~3K0.16×
44North Carolina~3K0.16×
45Virginia~3K0.16×
46Illinois~3K0.14×
47California~8K0.11×
48Texas~6K0.10×
49Florida~5K0.10×
50New York~4K0.10×
Fig. 06

Affinity by region

Affinity by region — Zions Bank, United States
0.10×1.00×36.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zions Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zions Bank audience
#·InterestCategoryAffinity×
01Real Salt LakeSports33.83×
02Utah JazzSports13.93×
03Best WesternTravel & Leisure9.18×
04Solar energyHome & Garden4.00×
05Used carCars & Mobility3.17×
06Mortgage loansBusiness & Career2.88×
07BankingBusiness & Career2.87×
08T-MobileTechnology & Electronics2.80×
09InsuranceBusiness & Career2.68×
10Health careBusiness & Career2.24×
11WalmartShopping2.23×
12PinterestInternet & Social Media2.22×
13SmartphonesTechnology & Electronics2.20×
14Home improvementHome & Garden2.17×
15MedicineBusiness & Career2.15×
16CookingFood & Beverages1.99×
17RecipesFood & Beverages1.98×
18XInternet & Social Media1.97×
19Donald TrumpPolitics & Society1.90×
20Alcoholic beveragesFood & Beverages1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zions Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zions Bank audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.04×
Need for SecurityCONSERVATISM2.68×
TraditionCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zions Bank audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.35×
Design AffinityPREMIUM0.52×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zions Bank's target market in United States?

Zions Bank's target market in United States covers an estimated 660,609 people, concentrated in Utah and Idaho.

02

What is the gender split and age of Zions Bank customers?

53.5% of the Zions Bank audience are female, 46.5% are male, with an average age of 42.9 years.

03

Which brands do Zions Bank fans like most?

Zions Bank fans show strongest brand affinity for Utah Jazz (13.93×), Real Salt Lake (33.83×), and Banking (2.87×) over the country average.

04

Where do Zions Bank fans live in United States?

Zions Bank fans in United States are most concentrated in Utah (reach ~200K), Idaho (reach ~30K), and California (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Zions Bank fans also like?

Beyond Zions Bank itself, the audience over-indexes on Real Salt Lake (33.83×), Banking (2.87×), Cooking (1.99×), and Insurance (2.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zions Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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