Zions Bank Audience in United States

Zions Bank has an estimated audience of 675,934 people in United States. 53.5% are female, 46.5% are male, average age 42.9. Top regions: Utah, Idaho, California. Top brand affinities: Utah Jazz, Real Salt Lake, Mortgage loans, Used car, Vehicle insurance.

The average Zions Bank fan in United States is 42.9 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, Idaho, California. Top brand affinities include Utah Jazz, Real Salt Lake, Mortgage loans, with strongest over-indexing on Utah Jazz (7.44× the country average). Demographically, the Zions Bank audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Zions Bank fans

Demographic split for Zions Bank audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.9
Estimated audience size675,934

Audience persona

The typical Zions Bank fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Utah Jazz.

Top regions in United States

Top regions ranked by reach for Zions Bank in United States
RegionReachAffinity
Utah223,12236.86×
Idaho31,1659.19×
California7,1960.1×
Texas3,9720.07×
Nevada3,1100.48×
Arizona3,1080.23×
Washington2,6120.19×
Colorado2,5810.24×
Florida2,2080.05×
New York2,1180.06×
Oregon1,6830.22×
Illinois1,0330.05×
Wyoming9950.99×
Georgia9840.05×
Pennsylvania9830.04×
North Carolina9550.05×
Virginia9130.06×
Ohio7800.04×
New Jersey7080.04×
Massachusetts6880.05×
Montana6810.36×
Missouri6030.06×
Tennessee5970.04×
South Carolina4650.05×
New Mexico4570.13×
Hawaii4470.15×
Michigan4340.02×
Maryland4160.04×
Minnesota3980.04×
Indiana3710.03×
Oklahoma3670.05×
Alabama3300.03×
Kansas3280.06×
Wisconsin2950.03×
Connecticut2890.04×
Iowa2480.04×
Arkansas2410.04×
Louisiana2340.03×
Kentucky2150.03×
Mississippi1950.04×
Nebraska1910.06×
Alaska1900.13×
Washington, District of Columbia1680.08×
South Dakota1640.1×
North Dakota1020.07×
New Hampshire890.03×
Rhode Island840.04×
Maine680.03×
West Virginia620.02×
Delaware560.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zions Bank audience
BrandAffinityCategory
Utah Jazz7.44×Sports
Real Salt Lake23.18×Sports
Mortgage loans1.56×Business & Career
Used car1.61×Cars & Mobility
Vehicle insurance1.59×Cars & Mobility
Subaru2.12×Cars & Mobility
Health insurance1.55×Business & Career
Denver Broncos1.6×Sports
Alpine skiing1.59×Sports
Online banking1.74×Business & Career
Air pollution1.65×Health
Solar power1.56×Home & Garden
Home automation1.58×Technology & Electronics
Best Western2.97×Travel & Leisure
Mazda1.69×Cars & Mobility
GMC1.73×Cars & Mobility
Sports betting1.73×Games
Utah Mammoth3.41×Sports
Dodge Ram1.74×Cars & Mobility
Arc'teryx1.97×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zions Bank audience
TraitClusterScore
Need for SecurityCONSERVATISM1.29
Pet OwnershipJOY1.05
Convenience OrientationPREMIUM1.01
Family OrientationCONSERVATISM0.97
Social Media UsageJOY0.96
Sports ActivityPOWER0.96

Worldwide distribution

Worldwide audience distribution share by country for Zions Bank
CountryShare
United States98.9%
Germany1.0%
Italy0.1%

See Zions Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Zions Bank have in United States?

Zions Bank has an estimated audience of 675,934 people in United States, concentrated in Utah and Idaho.

What is the gender split and age of Zions Bank fans?

53.5% of Zions Bank fans are female, 46.5% are male, with an average age of 42.9 years.

Which brands do Zions Bank fans like most?

Zions Bank fans show strongest brand affinity for Utah Jazz (7.44×), Real Salt Lake (23.18×), and Mortgage loans (1.56×) over the country average.

Where do Zions Bank fans live in United States?

Zions Bank fans in United States are most concentrated in Utah (reach 223,122), Idaho (reach 31,165), and California (reach 7,196). These three regions account for the largest share of the active audience.

What other brands do Zions Bank fans also like?

Beyond Zions Bank itself, the audience over-indexes on Real Salt Lake (23.18×), Mortgage loans (1.56×), Used car (1.61×), and Vehicle insurance (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zions Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.