College football Audience in Germany
College football has an estimated audience of 306,890 people in Germany. 37.4% are female, 62.6% are male, average age 34.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: American football, Baseball, UEFA Champions League, FC Barcelona, Real Madrid C.F..
The average College football fan in Germany is 34.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include American football, Baseball, UEFA Champions League, with strongest over-indexing on American football (4.96× the country average). Demographically, the College football audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of College football fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 34.6 |
| Estimated audience size | 306,890 |
Audience persona
The typical College football fan in Germany is more male, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for American football.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 66,639 | 1.35× |
| Nordrhein-Westfalen | 66,473 | 0.99× |
| Baden-Württemberg | 44,167 | 1.05× |
| Hessen | 33,405 | 1.43× |
| Niedersachsen | 27,287 | 0.92× |
| Rheinland-Pfalz | 25,705 | 1.67× |
| Berlin | 16,462 | 1.2× |
| Sachsen | 11,106 | 0.74× |
| Schleswig-Holstein | 10,982 | 1× |
| Brandenburg | 7,822 | 0.82× |
| Hamburg | 7,762 | 1.12× |
| Thüringen | 4,898 | 0.63× |
| Sachsen-Anhalt | 4,323 | 0.54× |
| Mecklenburg-Vorpommern | 4,129 | 0.7× |
| Saarland | 3,617 | 0.96× |
| Bremen | 2,307 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American football | 4.96× | Sports |
| Baseball | 5.18× | Sports |
| UEFA Champions League | 2.66× | Sports |
| FC Barcelona | 3.55× | Sports |
| Real Madrid C.F. | 2.91× | Sports |
| Borussia Dortmund | 1.63× | Sports |
| Sporting News | 13.8× | Sports |
| Sportschau | 2.81× | Sports |
| Natural World | 2.57× | Fashion & Accessoires |
| Germany | 1.64× | Travel & Leisure |
| Basketball | 2.71× | Sports |
| Bild | 1.91× | News |
| Reptiles | 5.02× | Pets & Animals |
| Volleyball | 3.32× | Sports |
| Pets | 1.64× | Pets & Animals |
| TikTok | 1.63× | Internet & Social Media |
| Transfermarkt | 2.41× | Sports |
| Swimming | 2.61× | Sports |
| Boating | 3.64× | Travel & Leisure |
| Sport Bild | 3.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.51 |
| Early Adopter Mentality | POWER | 1.44 |
| Indulgence | JOY | 1.36 |
| Sustainability | BALANCE | 1.29 |
| Risk Appetite | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.9% |
| Japan | 1.5% |
| China | 0.8% |
See College football audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does College football have in Germany?
College football has an estimated audience of 306,890 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of College football fans?
37.4% of College football fans are female, 62.6% are male, with an average age of 34.6 years.
Which brands do College football fans like most?
College football fans show strongest brand affinity for American football (4.96×), Baseball (5.18×), and UEFA Champions League (2.66×) over the country average.
Where do College football fans live in Germany?
College football fans in Germany are most concentrated in Bayern (reach 66,639), Nordrhein-Westfalen (reach 66,473), and Baden-Württemberg (reach 44,167). These three regions account for the largest share of the active audience.
What other brands do College football fans also like?
Beyond College football itself, the audience over-indexes on Baseball (5.18×), UEFA Champions League (2.66×), FC Barcelona (3.55×), and Real Madrid C.F. (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for College football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.