Enercity Audience in Germany
Enercity has an estimated audience of 313,707 people in Germany. 50.7% are female, 49.3% are male, average age 41.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Škoda Kodiaq, Home Delivery, Preacher (comics), Esra Erol.
The average Enercity fan in Germany is 41.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Progressive rock (2.03× the country average). Demographically, the Enercity audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Enercity fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.0 |
| Estimated audience size | 313,707 |
Audience persona
The typical Enercity fan in Germany is balanced, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 360,764 | 6.26× |
| Nordrhein-Westfalen | 93,712 | 0.72× |
| Bayern | 39,754 | 0.42× |
| Baden-Württemberg | 33,232 | 0.41× |
| Hessen | 26,375 | 0.58× |
| Hamburg | 16,878 | 1.26× |
| Rheinland-Pfalz | 15,452 | 0.52× |
| Schleswig-Holstein | 15,305 | 0.72× |
| Berlin | 15,062 | 0.57× |
| Sachsen | 14,323 | 0.49× |
| Sachsen-Anhalt | 11,096 | 0.72× |
| Brandenburg | 9,145 | 0.5× |
| Thüringen | 8,921 | 0.59× |
| Mecklenburg-Vorpommern | 6,217 | 0.55× |
| Bremen | 5,497 | 1.08× |
| Saarland | 4,420 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.03× | Music & Radio |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Home Delivery | 1.59× | Food & Beverages |
| Preacher (comics) | 3.75× | Literature |
| Esra Erol | 3.02× | Movies & TV |
| Golem | 1.63× | Technology & Electronics |
| Assisi | 2.69× | Travel & Leisure |
| Carrie (novel) | 2.54× | Literature |
| Roaming | 1.7× | Technology & Electronics |
| Volvo V60 | 1.97× | Cars & Mobility |
| Information sensitivity | 2.2× | Technology & Electronics |
| Figure painting (hobby) | 1.65× | Arts & Culture |
| Theocracy | 4.08× | Music & Radio |
| Glashütte | 1.69× | Travel & Leisure |
| Keeper (password manager) | 1.64× | Technology & Electronics |
| Euphonium | 3.85× | Music & Radio |
| Molly Hatchet | 4.42× | Music & Radio |
| The Equalizer | 1.7× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Celtic mythology | 1.75× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.91 |
| Indulgence | JOY | 1.44 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.23 |
| Pet Ownership | JOY | 1.16 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| China | 1.5% |
| United States | 0.7% |
See Enercity audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does Enercity have in Germany?
Enercity has an estimated audience of 313,707 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Enercity fans?
50.7% of Enercity fans are female, 49.3% are male, with an average age of 41.0 years.
Which brands do Enercity fans like most?
Enercity fans show strongest brand affinity for Progressive rock (2.03×), Škoda Kodiaq (1.65×), and Home Delivery (1.59×) over the country average.
Where do Enercity fans live in Germany?
Enercity fans in Germany are most concentrated in Niedersachsen (reach 360,764), Nordrhein-Westfalen (reach 93,712), and Bayern (reach 39,754). These three regions account for the largest share of the active audience.
What other brands do Enercity fans also like?
Beyond Enercity itself, the audience over-indexes on Škoda Kodiaq (1.65×), Home Delivery (1.59×), Preacher (comics) (3.75×), and Esra Erol (3.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enercity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.