Rascasse Audience Intelligence

Enercity Target Market in Germany

A data profile of the people who buy, follow and care about Enercity in Germany — modelled from more than twelve digital signal sources. Enercity has an estimated audience of 629,759 people in Germany.

#9among Energy in Germany#1270among Brand in Germany#576in Home & Garden

The average Enercity fan in Germany is 41.0 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Sustainable energy, Renewable energy, Efficient energy use, with strongest over-indexing on Sustainable energy (6.74× the country average).

Demographically, the Enercity audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Enercity fan in Germany is balanced, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enercity profile in Germany.

Audience size
630K
in Germany
Gender
50.3%♀
49.7% male
Age
41.0
average years
Country rank
#9711
Brand in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Enercity

50.3% are female, 49.7% are male, average age 41.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Enercity audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age41.0
Estimated audience size629,759
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Enercity audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

94.8%

of the worldwide Enercity audience comes from Germany.

Worldwide audience distribution share by country for Enercity
CountryShare
Germany94.8%
China0.8%
United States0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enercity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Enercity customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~400K6.49×
02Hamburg~20K1.29×
03Bremen~5K1.01×
04Sachsen-Anhalt~10K0.76×
05Nordrhein-Westfalen~90K0.73×
06Schleswig-Holstein~20K0.72×
07Saarland~5K0.63×
08Thüringen~9K0.60×
09Berlin~20K0.59×
10Mecklenburg-Vorpommern~7K0.58×
11Hessen~30K0.57×
12Brandenburg~10K0.54×
13Rheinland-Pfalz~20K0.53×
14Sachsen~20K0.52×
15Baden-Württemberg~40K0.43×
16Bayern~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Enercity, Germany
0.41×1.00×6.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enercity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enercity audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden6.74×
02Plastic recyclingPolitics & Society4.71×
03Energy conservationHome & Garden4.45×
04Renewable energyBusiness & Career4.25×
05Efficient energy useTechnology & Electronics3.90×
06Bedroom furnitureHome & Garden3.78×
07Solar cellHome & Garden3.58×
08PhotovoltaicsHome & Garden3.14×
09Solar powerHome & Garden2.92×
10EnergyHome & Garden2.85×
11Photovoltaic systemHome & Garden2.66×
12MSNNews2.36×
13BiologyHealth2.22×
14TagesschauMovies & TV1.99×
15VolunteeringPolitics & Society1.91×
16Solar energyHome & Garden1.81×
17TransfermarktSports1.76×
18KitchenHome & Garden1.58×
19NatureHome & Garden1.55×
20TattoosFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enercity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enercity audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.59×
IndulgenceJOY1.42×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enercity audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
CreativityOPEN0.92×
Price SensitivityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Enercity's target market in Germany?

Enercity's target market in Germany covers an estimated 629,759 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Enercity customers?

50.3% of the Enercity audience are female, 49.7% are male, with an average age of 41.0 years.

03

Which brands do Enercity fans like most?

Enercity fans show strongest brand affinity for Sustainable energy (6.74×), Renewable energy (4.25×), and Efficient energy use (3.9×) over the country average.

04

Where do Enercity fans live in Germany?

Enercity fans in Germany are most concentrated in Niedersachsen (reach ~400K), Nordrhein-Westfalen (reach ~90K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Enercity fans also like?

Beyond Enercity itself, the audience over-indexes on Renewable energy (4.25×), Efficient energy use (3.9×), Tagesschau (1.99×), and Energy (2.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in Germany

See Enercity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Enercity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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