Europa-Center Audience in Germany
Europa-Center has an estimated audience of 696,017 people in Germany. 60.5% are female, 39.5% are male, average age 40.5. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Nathan Fillion, Bryan Adams, Adriana Lima, Tagesschau, Family.
The average Europa-Center fan in Germany is 40.5 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Nathan Fillion, Bryan Adams, Adriana Lima, with strongest over-indexing on Nathan Fillion (8.83× the country average). Demographically, the Europa-Center audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Europa-Center fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.5 |
| Estimated audience size | 696,017 |
Audience persona
The typical Europa-Center fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Nathan Fillion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 337,137 | 10.83× |
| Brandenburg | 42,578 | 1.97× |
| Nordrhein-Westfalen | 24,576 | 0.16× |
| Bayern | 13,474 | 0.12× |
| Hamburg | 13,429 | 0.85× |
| Niedersachsen | 13,140 | 0.19× |
| Hessen | 10,256 | 0.19× |
| Baden-Württemberg | 9,490 | 0.1× |
| Schleswig-Holstein | 6,697 | 0.27× |
| Sachsen | 5,772 | 0.17× |
| Sachsen-Anhalt | 4,067 | 0.23× |
| Rheinland-Pfalz | 3,446 | 0.1× |
| Mecklenburg-Vorpommern | 3,441 | 0.26× |
| Thüringen | 2,313 | 0.13× |
| Bremen | 1,961 | 0.33× |
| Saarland | 779 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nathan Fillion | 8.83× | Movies & TV |
| Bryan Adams | 8.01× | Music & Radio |
| Adriana Lima | 8.05× | Fashion & Accessoires |
| Tagesschau | 1.71× | Movies & TV |
| Family | 1.65× | Kids & Family |
| Vacations | 2.21× | Travel & Leisure |
| Austrian Airlines | 7.28× | Travel & Leisure |
| Self care | 2.57× | Health |
| IKEA | 1.57× | Home & Garden |
| Stuttgart | 2.36× | Travel & Leisure |
| Hairstyle | 2.25× | Beauty & Wellness |
| North Rhine-Westphalia | 1.9× | Travel & Leisure |
| Spiegel Online | 1.53× | News |
| Hygiene | 2.31× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| Hapag-Lloyd | 8.5× | Travel & Leisure |
| Ariana Grande | 3.4× | Music & Radio |
| Vegeta | 8.22× | Games |
| Tinker Bell (film series) | 8.63× | Movies & TV |
| Pur (band) | 8.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Sustainability | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Italy | 2.4% |
| United States | 1.0% |
See Europa-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Europa-Center have in Germany?
Europa-Center has an estimated audience of 696,017 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Europa-Center fans?
60.5% of Europa-Center fans are female, 39.5% are male, with an average age of 40.5 years.
Which brands do Europa-Center fans like most?
Europa-Center fans show strongest brand affinity for Nathan Fillion (8.83×), Bryan Adams (8.01×), and Adriana Lima (8.05×) over the country average.
Where do Europa-Center fans live in Germany?
Europa-Center fans in Germany are most concentrated in Berlin (reach 337,137), Brandenburg (reach 42,578), and Nordrhein-Westfalen (reach 24,576). These three regions account for the largest share of the active audience.
What other brands do Europa-Center fans also like?
Beyond Europa-Center itself, the audience over-indexes on Bryan Adams (8.01×), Adriana Lima (8.05×), Tagesschau (1.71×), and Family (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Europa-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.