Europa-Center Audience in Germany
Europa-Center has an estimated audience of 696,017 people in Germany. 60.5% are female, 39.5% are male, average age 40.5. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Goon, Cuba Gooding Jr., Stradivarius, CAC 40.
The average Europa-Center fan in Germany is 40.5 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Goon, Cuba Gooding Jr., with strongest over-indexing on Gil Ofarim (1.87× the country average). Demographically, the Europa-Center audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Europa-Center fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.5 |
| Estimated audience size | 696,017 |
Audience persona
The typical Europa-Center fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 337,137 | 10.83× |
| Brandenburg | 42,578 | 1.97× |
| Nordrhein-Westfalen | 24,576 | 0.16× |
| Bayern | 13,474 | 0.12× |
| Hamburg | 13,429 | 0.85× |
| Niedersachsen | 13,140 | 0.19× |
| Hessen | 10,256 | 0.19× |
| Baden-Württemberg | 9,490 | 0.1× |
| Schleswig-Holstein | 6,697 | 0.27× |
| Sachsen | 5,772 | 0.17× |
| Sachsen-Anhalt | 4,067 | 0.23× |
| Rheinland-Pfalz | 3,446 | 0.1× |
| Mecklenburg-Vorpommern | 3,441 | 0.26× |
| Thüringen | 2,313 | 0.13× |
| Bremen | 1,961 | 0.33× |
| Saarland | 779 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.87× | Music & Radio |
| Goon | 8.22× | Movies & TV |
| Cuba Gooding Jr. | 8.18× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.5× | Business & Career |
| Škoda Kodiaq | 2.1× | Cars & Mobility |
| Inductive charging | 7.26× | Home & Garden |
| Progressive rock | 1.51× | Music & Radio |
| Goop | 7.19× | Internet & Social Media |
| Goose (band) | 7.69× | Pets & Animals |
| Keeper (password manager) | 3.62× | Technology & Electronics |
| Goosebumps (film) | 7.75× | Movies & TV |
| Home Delivery | 1.99× | Food & Beverages |
| Corfu (regional unit) | 2.1× | Travel & Leisure |
| Goof | 7.3× | Movies & TV |
| Picnic | 2.03× | Kids & Family |
| Bank account | 1.55× | Business & Career |
| Loincloth | 1.5× | Fashion & Accessoires |
| The Hunt (2012 film) | 2.24× | Movies & TV |
| Volvo V60 | 2.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Sustainability | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Italy | 2.4% |
| United States | 1.0% |
See Europa-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Europa-Center have in Germany?
Europa-Center has an estimated audience of 696,017 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Europa-Center fans?
60.5% of Europa-Center fans are female, 39.5% are male, with an average age of 40.5 years.
Which brands do Europa-Center fans like most?
Europa-Center fans show strongest brand affinity for Gil Ofarim (1.87×), Goon (8.22×), and Cuba Gooding Jr. (8.18×) over the country average.
Where do Europa-Center fans live in Germany?
Europa-Center fans in Germany are most concentrated in Berlin (reach 337,137), Brandenburg (reach 42,578), and Nordrhein-Westfalen (reach 24,576). These three regions account for the largest share of the active audience.
What other brands do Europa-Center fans also like?
Beyond Europa-Center itself, the audience over-indexes on Goon (8.22×), Cuba Gooding Jr. (8.18×), Stradivarius (1.97×), and CAC 40 (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Europa-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.