Rascasse Audience Intelligence

Europa-Center Audience in Germany

A data profile of the people who buy, follow and care about Europa-Center in Germany — modelled from more than twelve digital signal sources. Europa-Center has an estimated audience of 727,594 people in Germany.

#34among Shopping mall in Germany#683among POI in Germany#255in Shopping

The average Europa-Center fan in Germany is 40.0 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.51× the country average).

Demographically, the Europa-Center audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Europa-Center fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Europa-Center profile in Germany.

Audience size
728K
in Germany
Gender
57.8%♀
42.2% male
Age
40.0
average years
Country rank
#8576
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Europa-Center fans

57.8% are female, 42.2% are male, average age 40.0.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Europa-Center audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age40.0
Estimated audience size727,594
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Europa-Center audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Europa-Center audience comes from Germany.

Worldwide audience distribution share by country for Europa-Center
CountryShare
Germany90.7%
Italy2.4%
United States1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Europa-Center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Europa-Center fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K12.07×
02Brandenburg~40K1.81×
03Hamburg~10K0.77×
04Saarland~6K0.73×
05Bremen~3K0.56×
06Thüringen~9K0.49×
07Mecklenburg-Vorpommern~6K0.45×
08Rheinland-Pfalz~10K0.42×
09Sachsen-Anhalt~7K0.41×
10Schleswig-Holstein~9K0.35×
11Sachsen~10K0.30×
12Hessen~10K0.25×
13Niedersachsen~20K0.23×
14Baden-Württemberg~20K0.21×
15Bayern~20K0.18×
16Nordrhein-Westfalen~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Europa-Center, Germany
0.17×1.00×12.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Europa-Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Europa-Center audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden2.72×
02VacationsTravel & Leisure2.64×
03NatureHome & Garden2.51×
04EmailTechnology & Electronics2.25×
05FamilyKids & Family2.18×
06LodgingTravel & Leisure2.17×
07Der TagesspiegelNews2.14×
08DinnerFood & Beverages2.06×
09BiologyHealth1.93×
10CrochetHome & Garden1.89×
11VolunteeringPolitics & Society1.78×
12KitchenHome & Garden1.73×
13DrawingHome & Garden1.66×
14German languagePolitics & Society1.64×
15Self careHealth1.61×
16GermanyTravel & Leisure1.59×
17TattoosFashion & Accessoires1.54×
18StuttgartTravel & Leisure1.51×
19DüsseldorfTravel & Leisure1.50×
20TrousersFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Europa-Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Europa-Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.51×
Design AffinityPREMIUM1.37×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Europa-Center audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.94×
Social Media UsageJOY1.02×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Europa-Center have in Germany?

Europa-Center has an estimated audience of 727,594 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Europa-Center fans?

57.8% of Europa-Center fans are female, 42.2% are male, with an average age of 40.0 years.

03

Which brands do Europa-Center fans like most?

Europa-Center fans show strongest brand affinity for Nature (2.51×), Family (2.18×), and Germany (1.59×) over the country average.

04

Where do Europa-Center fans live in Germany?

Europa-Center fans in Germany are most concentrated in Berlin (reach ~400K), Brandenburg (reach ~40K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Europa-Center fans also like?

Beyond Europa-Center itself, the audience over-indexes on Family (2.18×), Germany (1.59×), Vacations (2.64×), and Email (2.25×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Europa-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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