FC Luzern Audience in Germany
FC Luzern has an estimated audience of 491,147 people in Germany. 58.0% are female, 42.0% are male, average age 43.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Dental hygienist, Roaming, Brunello Cucinelli, Necktie, Catania.
The average FC Luzern fan in Germany is 43.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Dental hygienist, Roaming, Brunello Cucinelli, with strongest over-indexing on Dental hygienist (4.59× the country average). Demographically, the FC Luzern audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Luzern fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.0 |
| Estimated audience size | 491,147 |
Audience persona
The typical FC Luzern fan in Germany is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Dental hygienist.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 167,320 | 2.5× |
| Nordrhein-Westfalen | 115,070 | 1.07× |
| Bayern | 68,621 | 0.87× |
| Hessen | 35,665 | 0.95× |
| Niedersachsen | 33,073 | 0.69× |
| Berlin | 18,892 | 0.86× |
| Saarland | 18,799 | 3.12× |
| Rheinland-Pfalz | 18,397 | 0.75× |
| Sachsen | 14,252 | 0.59× |
| Schleswig-Holstein | 10,704 | 0.61× |
| Hamburg | 9,625 | 0.87× |
| Brandenburg | 8,799 | 0.58× |
| Sachsen-Anhalt | 8,195 | 0.64× |
| Mecklenburg-Vorpommern | 6,422 | 0.68× |
| Thüringen | 6,349 | 0.51× |
| Bremen | 2,993 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dental hygienist | 4.59× | Health |
| Roaming | 1.54× | Technology & Electronics |
| Brunello Cucinelli | 1.73× | Fashion & Accessoires |
| Necktie | 1.63× | Fashion & Accessoires |
| Catania | 1.81× | Travel & Leisure |
| Oliver Platt | 1.55× | Movies & TV |
| Lindsey Shaw | 1.54× | Movies & TV |
| Oscar Niemeyer | 1.95× | Arts & Culture |
| A Streetcar Named Desire (play) | 1.59× | Literature |
| Tomb Raider: The Last Revelation | 1.67× | Games |
| A Streetcar Named Desire (1951 film) | 1.55× | Movies & TV |
| Cacciucco | 1.96× | Food & Beverages |
| Egg decorating | 1.75× | Kids & Family |
| Canino | 1.79× | Travel & Leisure |
| Bloons Tower Defense Games | 2.14× | Games |
| lose it | 1.56× | |
| Livingston County, New York | 2.02× | |
| Albany County, New York | 1.54× | Travel & Leisure |
| SwitchEasy | 1.62× | Shopping |
| Civil Rights Defenders | 1.94× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Mindfulness | BALANCE | 1.22 |
| Travelling | THRILL | 1.09 |
| Early Adopter Mentality | POWER | 1.08 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 22.1% |
| Germany | 17.4% |
| Spain | 6.3% |
See FC Luzern audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FC Luzern have in Germany?
FC Luzern has an estimated audience of 491,147 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of FC Luzern fans?
58.0% of FC Luzern fans are female, 42.0% are male, with an average age of 43.0 years.
Which brands do FC Luzern fans like most?
FC Luzern fans show strongest brand affinity for Dental hygienist (4.59×), Roaming (1.54×), and Brunello Cucinelli (1.73×) over the country average.
Where do FC Luzern fans live in Germany?
FC Luzern fans in Germany are most concentrated in Baden-Württemberg (reach 167,320), Nordrhein-Westfalen (reach 115,070), and Bayern (reach 68,621). These three regions account for the largest share of the active audience.
What other brands do FC Luzern fans also like?
Beyond FC Luzern itself, the audience over-indexes on Roaming (1.54×), Brunello Cucinelli (1.73×), Necktie (1.63×), and Catania (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FC Luzern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.