FC Luzern Audience in Germany
FC Luzern has an estimated audience of 491,147 people in Germany. 58.0% are female, 42.0% are male, average age 43.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Liverpool F.C., Germany national football team, Spiegel Online, Reinhard Mey, Thomas Gottschalk.
The average FC Luzern fan in Germany is 43.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Liverpool F.C., Germany national football team, Spiegel Online, with strongest over-indexing on Liverpool F.C. (6.79× the country average). Demographically, the FC Luzern audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Luzern fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.0 |
| Estimated audience size | 491,147 |
Audience persona
The typical FC Luzern fan in Germany is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Liverpool F.C..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 167,320 | 2.5× |
| Nordrhein-Westfalen | 115,070 | 1.07× |
| Bayern | 68,621 | 0.87× |
| Hessen | 35,665 | 0.95× |
| Niedersachsen | 33,073 | 0.69× |
| Berlin | 18,892 | 0.86× |
| Saarland | 18,799 | 3.12× |
| Rheinland-Pfalz | 18,397 | 0.75× |
| Sachsen | 14,252 | 0.59× |
| Schleswig-Holstein | 10,704 | 0.61× |
| Hamburg | 9,625 | 0.87× |
| Brandenburg | 8,799 | 0.58× |
| Sachsen-Anhalt | 8,195 | 0.64× |
| Mecklenburg-Vorpommern | 6,422 | 0.68× |
| Thüringen | 6,349 | 0.51× |
| Bremen | 2,993 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liverpool F.C. | 6.79× | Sports |
| Germany national football team | 4.59× | Sports |
| Spiegel Online | 1.54× | News |
| Reinhard Mey | 3.69× | Music & Radio |
| Thomas Gottschalk | 1.79× | Movies & TV |
| Der Tagesspiegel | 1.67× | News |
| Cholesterol | 2.14× | Food & Beverages |
| Meghan Markle | 2.01× | Fashion & Accessoires |
| Arthritis awareness | 2.27× | Health |
| Andrea Bocelli | 1.81× | Music & Radio |
| Climate change | 1.81× | Home & Garden |
| Magnesium | 1.88× | Health |
| Tokio Hotel | 1.58× | Music & Radio |
| Denver Nuggets | 1.51× | Sports |
| Organic cotton | 1.79× | Fashion & Accessoires |
| Traditional Chinese medicine | 2.15× | Business & Career |
| Richard David Precht | 1.59× | Politics & Society |
| Bertolt Brecht | 1.87× | Literature |
| Meryl Streep | 1.55× | Movies & TV |
| Greenpeace | 1.54× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Mindfulness | BALANCE | 1.22 |
| Travelling | THRILL | 1.09 |
| Early Adopter Mentality | POWER | 1.08 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 22.1% |
| Germany | 17.4% |
| Spain | 6.3% |
See FC Luzern audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FC Luzern have in Germany?
FC Luzern has an estimated audience of 491,147 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of FC Luzern fans?
58.0% of FC Luzern fans are female, 42.0% are male, with an average age of 43.0 years.
Which brands do FC Luzern fans like most?
FC Luzern fans show strongest brand affinity for Liverpool F.C. (6.79×), Germany national football team (4.59×), and Spiegel Online (1.54×) over the country average.
Where do FC Luzern fans live in Germany?
FC Luzern fans in Germany are most concentrated in Baden-Württemberg (reach 167,320), Nordrhein-Westfalen (reach 115,070), and Bayern (reach 68,621). These three regions account for the largest share of the active audience.
What other brands do FC Luzern fans also like?
Beyond FC Luzern itself, the audience over-indexes on Germany national football team (4.59×), Spiegel Online (1.54×), Reinhard Mey (3.69×), and Thomas Gottschalk (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FC Luzern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.