Rascasse Audience Intelligence

FC Luzern Audience in Germany

A data profile of the people who buy, follow and care about FC Luzern in Germany — modelled from more than twelve digital signal sources. FC Luzern has an estimated audience of 488,613 people in Germany.

#298among Soccer in Germany#176among Team in Germany#940in Sports

The average FC Luzern fan in Germany is 43.0 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Germany national football team, Liverpool F.C., Der Tagesspiegel, with strongest over-indexing on Germany national football team (5.2× the country average).

Demographically, the FC Luzern audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FC Luzern fan in Germany is more female, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Germany national football team.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Luzern profile in Germany.

Audience size
489K
in Germany
Gender
58.0%♀
42.0% male
Age
43.0
average years
Country rank
#11968
Team in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Luzern fans

58.0% are female, 42.0% are male, average age 43.0.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for FC Luzern audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age43.0
Estimated audience size488,613
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the FC Luzern audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4927%
50+25%
Fig. 04

Worldwide distribution

18.1%

of the worldwide FC Luzern audience comes from Germany.

Worldwide audience distribution share by country for FC Luzern
CountryShare
Switzerland23.0%
Germany18.1%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Luzern audience in Germany is strongest.

Fig. 05

Top regions by affinity

FC Luzern fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K2.67×
02Baden-Württemberg~200K2.48×
03Nordrhein-Westfalen~100K1.00×
04Hessen~30K0.93×
05Bayern~70K0.91×
06Bremen~4K0.89×
07Hamburg~10K0.87×
08Rheinland-Pfalz~20K0.84×
09Berlin~20K0.83×
10Mecklenburg-Vorpommern~8K0.82×
11Sachsen-Anhalt~10K0.80×
12Niedersachsen~40K0.75×
13Schleswig-Holstein~10K0.73×
14Brandenburg~10K0.73×
15Thüringen~9K0.73×
16Sachsen~20K0.70×
Fig. 06

Affinity by region

Affinity by region — FC Luzern, Germany
0.70×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Luzern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Luzern audience
#·InterestCategoryAffinity×
01Liverpool F.C.Sports5.34×
02Germany national football teamSports5.20×
03Meryl StreepMovies & TV2.52×
04Non-alcoholic beverageFood & Beverages2.37×
05Reinhard MeyMusic & Radio2.17×
06Der TagesspiegelNews2.12×
07LinkedInInternet & Social Media1.96×
08CrowdfundingBusiness & Career1.86×
09Henry CavillMovies & TV1.73×
10FC St. PauliSports1.72×
11RedditInternet & Social Media1.65×
12EcotourismBusiness & Career1.65×
13Subscription business modelShopping1.64×
14Sustainable clothingFashion & Accessoires1.61×
15HandelsblattBusiness & Career1.60×
16InnovationBusiness & Career1.56×
17Online newspaperNews1.55×
18TV talkshowsMovies & TV1.54×
19ThomannShopping1.54×
20Public transportCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Luzern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Luzern audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.56×
Convenience OrientationPREMIUM1.55×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Luzern audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
ExtroversionTHRILL0.75×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Luzern have in Germany?

FC Luzern has an estimated audience of 488,613 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of FC Luzern fans?

58.0% of FC Luzern fans are female, 42.0% are male, with an average age of 43.0 years.

03

Which brands do FC Luzern fans like most?

FC Luzern fans show strongest brand affinity for Germany national football team (5.2×), Liverpool F.C. (5.34×), and Der Tagesspiegel (2.12×) over the country average.

04

Where do FC Luzern fans live in Germany?

FC Luzern fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do FC Luzern fans also like?

Beyond FC Luzern itself, the audience over-indexes on Liverpool F.C. (5.34×), Der Tagesspiegel (2.12×), Reddit (1.65×), and Online newspaper (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FC Luzern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FC Luzern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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