Hallen Am Borsigturm Audience in Germany
Hallen Am Borsigturm has an estimated audience of 511,254 people in Germany. 63.8% are female, 36.2% are male, average age 40.4. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: B.Z. (newspaper), Der Tagesspiegel, Tagesschau, Family, Bedroom furniture.
The average Hallen Am Borsigturm fan in Germany is 40.4 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include B.Z. (newspaper), Der Tagesspiegel, Tagesschau, with strongest over-indexing on B.Z. (newspaper) (4.54× the country average). Demographically, the Hallen Am Borsigturm audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Hallen Am Borsigturm fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.4 |
| Estimated audience size | 511,254 |
Audience persona
The typical Hallen Am Borsigturm fan in Germany is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for B.Z. (newspaper).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 223,670 | 9.78× |
| Brandenburg | 77,335 | 4.88× |
| Nordrhein-Westfalen | 7,118 | 0.06× |
| Sachsen | 4,057 | 0.16× |
| Bayern | 3,645 | 0.04× |
| Hessen | 3,346 | 0.09× |
| Niedersachsen | 2,370 | 0.05× |
| Sachsen-Anhalt | 2,358 | 0.18× |
| Hamburg | 1,916 | 0.17× |
| Baden-Württemberg | 1,829 | 0.03× |
| Mecklenburg-Vorpommern | 1,521 | 0.16× |
| Schleswig-Holstein | 1,185 | 0.06× |
| Thüringen | 1,133 | 0.09× |
| Rheinland-Pfalz | 782 | 0.03× |
| Bremen | 593 | 0.14× |
| Saarland | 577 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B.Z. (newspaper) | 4.54× | News |
| Der Tagesspiegel | 3.39× | News |
| Tagesschau | 1.64× | Movies & TV |
| Family | 1.66× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Vacations | 2.16× | Travel & Leisure |
| Self care | 2.57× | Health |
| Stuttgart | 2.28× | Travel & Leisure |
| Ariana Grande | 3.56× | Music & Radio |
| Hairstyle | 2.13× | Beauty & Wellness |
| North Rhine-Westphalia | 1.79× | Travel & Leisure |
| German language | 1.89× | Politics & Society |
| Hygiene | 2.14× | Beauty & Wellness |
| Walking | 2.77× | Sports |
| Transfermarkt | 1.73× | Sports |
| Logistics | 2.08× | Business & Career |
| Shopping malls | 1.52× | Shopping |
| Plumbing | 2.37× | Home & Garden |
| Berliner Zeitung | 4.06× | News |
| Vacation rental | 2.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Sustainability | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.19 |
| Urban Lifestyle | OPEN | 1.16 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.5% |
| China | 0.5% |
| Poland | 0.1% |
See Hallen Am Borsigturm audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Hallen Am Borsigturm have in Germany?
Hallen Am Borsigturm has an estimated audience of 511,254 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Hallen Am Borsigturm fans?
63.8% of Hallen Am Borsigturm fans are female, 36.2% are male, with an average age of 40.4 years.
Which brands do Hallen Am Borsigturm fans like most?
Hallen Am Borsigturm fans show strongest brand affinity for B.Z. (newspaper) (4.54×), Der Tagesspiegel (3.39×), and Tagesschau (1.64×) over the country average.
Where do Hallen Am Borsigturm fans live in Germany?
Hallen Am Borsigturm fans in Germany are most concentrated in Berlin (reach 223,670), Brandenburg (reach 77,335), and Nordrhein-Westfalen (reach 7,118). These three regions account for the largest share of the active audience.
What other brands do Hallen Am Borsigturm fans also like?
Beyond Hallen Am Borsigturm itself, the audience over-indexes on Der Tagesspiegel (3.39×), Tagesschau (1.64×), Family (1.66×), and Bedroom furniture (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hallen Am Borsigturm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.