Rascasse Audience Intelligence

Hallen Am Borsigturm Audience in Germany

A data profile of the people who buy, follow and care about Hallen Am Borsigturm in Germany — modelled from more than twelve digital signal sources. Hallen Am Borsigturm has an estimated audience of 556,877 people in Germany.

#49among Shopping mall in Germany#899among POI in Germany#301in Shopping

The average Hallen Am Borsigturm fan in Germany is 41.3 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Baden-Württemberg.

Top brand affinities include Nature, Der Tagesspiegel, Family, with strongest over-indexing on Nature (2.55× the country average).

Demographically, the Hallen Am Borsigturm audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hallen Am Borsigturm fan in Germany is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hallen Am Borsigturm profile in Germany.

Audience size
557K
in Germany
Gender
56.0%♀
44.0% male
Age
41.3
average years
Country rank
#10783
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hallen Am Borsigturm fans

56.0% are female, 44.0% are male, average age 41.3.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Hallen Am Borsigturm audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age41.3
Estimated audience size556,877
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Hallen Am Borsigturm audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Hallen Am Borsigturm audience comes from Germany.

Worldwide audience distribution share by country for Hallen Am Borsigturm
CountryShare
Germany98.6%
China0.5%
Poland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hallen Am Borsigturm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hallen Am Borsigturm fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K10.10×
02Brandenburg~80K5.07×
03Saarland~5K0.77×
04Bremen~4K0.77×
05Rheinland-Pfalz~20K0.71×
06Thüringen~8K0.60×
07Schleswig-Holstein~10K0.55×
08Mecklenburg-Vorpommern~5K0.52×
09Sachsen-Anhalt~7K0.48×
10Baden-Württemberg~30K0.42×
11Hamburg~5K0.42×
12Niedersachsen~20K0.38×
13Sachsen~9K0.34×
14Hessen~10K0.31×
15Bayern~30K0.30×
16Nordrhein-Westfalen~30K0.21×
Fig. 06

Affinity by region

Affinity by region — Hallen Am Borsigturm, Germany
0.21×1.00×10.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hallen Am Borsigturm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hallen Am Borsigturm audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Berliner ZeitungNews4.41×
03Der TagesspiegelNews4.06×
04B.Z. (newspaper)News4.06×
05Outlet storeShopping2.82×
06Berliner MorgenpostNews2.80×
07VacationsTravel & Leisure2.56×
08NatureHome & Garden2.55×
09EmailTechnology & Electronics2.18×
10FamilyKids & Family2.14×
11DinnerFood & Beverages2.07×
12LodgingTravel & Leisure2.04×
13MSNNews1.92×
14RefrigeratorHome & Garden1.86×
15Public transportCars & Mobility1.86×
16CrochetHome & Garden1.85×
17Online newspaperNews1.76×
18DrawingHome & Garden1.58×
19German languagePolitics & Society1.57×
20KitchenHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hallen Am Borsigturm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hallen Am Borsigturm audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Community OrientationOPEN1.37×
SustainabilityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hallen Am Borsigturm audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.94×
DIY MentalityTHRILL0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hallen Am Borsigturm have in Germany?

Hallen Am Borsigturm has an estimated audience of 556,877 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Hallen Am Borsigturm fans?

56.0% of Hallen Am Borsigturm fans are female, 44.0% are male, with an average age of 41.3 years.

03

Which brands do Hallen Am Borsigturm fans like most?

Hallen Am Borsigturm fans show strongest brand affinity for Nature (2.55×), Der Tagesspiegel (4.06×), and Family (2.14×) over the country average.

04

Where do Hallen Am Borsigturm fans live in Germany?

Hallen Am Borsigturm fans in Germany are most concentrated in Berlin (reach ~200K), Brandenburg (reach ~80K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hallen Am Borsigturm fans also like?

Beyond Hallen Am Borsigturm itself, the audience over-indexes on Der Tagesspiegel (4.06×), Family (2.14×), Bedroom furniture (4.47×), and Vacations (2.56×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hallen Am Borsigturm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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