Leo-Center Audience in Germany
Leo-Center has an estimated audience of 307,595 people in Germany. 54.6% are female, 45.4% are male, average age 41.1. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Stradivarius, Gil Ofarim, Škoda Kodiaq, Keeper (password manager), KLIX (AM).
The average Leo-Center fan in Germany is 41.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Stradivarius, Gil Ofarim, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Leo-Center audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Leo-Center fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.1 |
| Estimated audience size | 307,595 |
Audience persona
The typical Leo-Center fan in Germany is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 230,697 | 13.38× |
| Bayern | 10,710 | 0.22× |
| Hessen | 9,002 | 0.38× |
| Nordrhein-Westfalen | 8,356 | 0.12× |
| Rheinland-Pfalz | 3,993 | 0.26× |
| Berlin | 2,646 | 0.19× |
| Niedersachsen | 2,439 | 0.08× |
| Hamburg | 1,705 | 0.25× |
| Sachsen | 1,334 | 0.09× |
| Schleswig-Holstein | 1,036 | 0.09× |
| Thüringen | 912 | 0.12× |
| Sachsen-Anhalt | 885 | 0.11× |
| Brandenburg | 820 | 0.09× |
| Mecklenburg-Vorpommern | 779 | 0.13× |
| Saarland | 774 | 0.2× |
| Bremen | 760 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.53× | Music & Radio |
| Škoda Kodiaq | 1.87× | Cars & Mobility |
| Keeper (password manager) | 3.48× | Technology & Electronics |
| KLIX (AM) | 1.6× | Music & Radio |
| Home Delivery | 1.53× | Food & Beverages |
| Volvo V60 | 2.48× | Cars & Mobility |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Golem | 1.51× | Technology & Electronics |
| Cachorro | 1.64× | Pets & Animals |
| The Hunt (2012 film) | 2.01× | Movies & TV |
| Theocracy | 4.55× | Music & Radio |
| Picnic | 1.59× | Kids & Family |
| Esra Erol | 2.38× | Movies & TV |
| Carrie (novel) | 2.38× | Literature |
| Pantsuit | 2.73× | Fashion & Accessoires |
| Zagreb | 1.57× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Jersey (fabric) | 1.72× | Fashion & Accessoires |
| The Equalizer | 1.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sustainability | BALANCE | 1.13 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.6% |
| United States | 0.6% |
| Brazil | 0.5% |
See Leo-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Leo-Center have in Germany?
Leo-Center has an estimated audience of 307,595 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Leo-Center fans?
54.6% of Leo-Center fans are female, 45.4% are male, with an average age of 41.1 years.
Which brands do Leo-Center fans like most?
Leo-Center fans show strongest brand affinity for Stradivarius (1.97×), Gil Ofarim (1.53×), and Škoda Kodiaq (1.87×) over the country average.
Where do Leo-Center fans live in Germany?
Leo-Center fans in Germany are most concentrated in Baden-Württemberg (reach 230,697), Bayern (reach 10,710), and Hessen (reach 9,002). These three regions account for the largest share of the active audience.
What other brands do Leo-Center fans also like?
Beyond Leo-Center itself, the audience over-indexes on Gil Ofarim (1.53×), Škoda Kodiaq (1.87×), Keeper (password manager) (3.48×), and KLIX (AM) (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leo-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.