Leo-Center Audience in Germany
Leo-Center has an estimated audience of 307,595 people in Germany. 54.6% are female, 45.4% are male, average age 41.1. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Tagesschau, Satire, Family, Vacations, Transfermarkt.
The average Leo-Center fan in Germany is 41.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Tagesschau, Satire, Family, with strongest over-indexing on Tagesschau (2.05× the country average). Demographically, the Leo-Center audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Leo-Center fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.1 |
| Estimated audience size | 307,595 |
Audience persona
The typical Leo-Center fan in Germany is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 230,697 | 13.38× |
| Bayern | 10,710 | 0.22× |
| Hessen | 9,002 | 0.38× |
| Nordrhein-Westfalen | 8,356 | 0.12× |
| Rheinland-Pfalz | 3,993 | 0.26× |
| Berlin | 2,646 | 0.19× |
| Niedersachsen | 2,439 | 0.08× |
| Hamburg | 1,705 | 0.25× |
| Sachsen | 1,334 | 0.09× |
| Schleswig-Holstein | 1,036 | 0.09× |
| Thüringen | 912 | 0.12× |
| Sachsen-Anhalt | 885 | 0.11× |
| Brandenburg | 820 | 0.09× |
| Mecklenburg-Vorpommern | 779 | 0.13× |
| Saarland | 774 | 0.2× |
| Bremen | 760 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.05× | Movies & TV |
| Satire | 3.79× | Literature |
| Family | 1.67× | Kids & Family |
| Vacations | 2.3× | Travel & Leisure |
| Transfermarkt | 2.27× | Sports |
| Bedroom furniture | 3.67× | Home & Garden |
| Self care | 2.64× | Health |
| Hygiene | 2.45× | Beauty & Wellness |
| Stuttgart | 2.44× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German television comedy | 4.08× | Movies & TV |
| Hairstyle | 2.22× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| Allgäu | 4.11× | Travel & Leisure |
| Walking | 2.84× | Sports |
| Western Union | 2.51× | Business & Career |
| Ariana Grande | 3.04× | Music & Radio |
| Vacation rental | 2.47× | Travel & Leisure |
| Radio broadcasting | 2.29× | Music & Radio |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sustainability | BALANCE | 1.13 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.6% |
| United States | 0.6% |
| Brazil | 0.5% |
See Leo-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Leo-Center have in Germany?
Leo-Center has an estimated audience of 307,595 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Leo-Center fans?
54.6% of Leo-Center fans are female, 45.4% are male, with an average age of 41.1 years.
Which brands do Leo-Center fans like most?
Leo-Center fans show strongest brand affinity for Tagesschau (2.05×), Satire (3.79×), and Family (1.67×) over the country average.
Where do Leo-Center fans live in Germany?
Leo-Center fans in Germany are most concentrated in Baden-Württemberg (reach 230,697), Bayern (reach 10,710), and Hessen (reach 9,002). These three regions account for the largest share of the active audience.
What other brands do Leo-Center fans also like?
Beyond Leo-Center itself, the audience over-indexes on Satire (3.79×), Family (1.67×), Vacations (2.3×), and Transfermarkt (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leo-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.