Rascasse Audience Intelligence

Leo-Center Audience in Germany

A data profile of the people who buy, follow and care about Leo-Center in Germany — modelled from more than twelve digital signal sources. Leo-Center has an estimated audience of 321,817 people in Germany.

#75among Shopping mall in Germany#1539among POI in Germany#388in Shopping

The average Leo-Center fan in Germany is 40.7 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.71× the country average).

Demographically, the Leo-Center audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leo-Center fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leo-Center profile in Germany.

Audience size
322K
in Germany
Gender
56.1%♀
43.9% male
Age
40.7
average years
Country rank
#16483
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leo-Center fans

56.1% are female, 43.9% are male, average age 40.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Leo-Center audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age40.7
Estimated audience size321,817
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Leo-Center audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Leo-Center audience comes from Germany.

Worldwide audience distribution share by country for Leo-Center
CountryShare
Germany96.7%
United States0.7%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leo-Center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leo-Center fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K14.15×
02Bremen~2K0.82×
03Saarland~3K0.79×
04Sachsen-Anhalt~6K0.78×
05Mecklenburg-Vorpommern~5K0.78×
06Thüringen~6K0.77×
07Brandenburg~7K0.76×
08Schleswig-Holstein~8K0.71×
09Sachsen~10K0.66×
10Hamburg~4K0.60×
11Niedersachsen~20K0.51×
12Rheinland-Pfalz~8K0.50×
13Berlin~6K0.47×
14Hessen~10K0.42×
15Bayern~20K0.31×
16Nordrhein-Westfalen~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Leo-Center, Germany
0.28×1.00×14.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leo-Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leo-Center audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02AllgäuTravel & Leisure2.74×
03NatureHome & Garden2.71×
04VacationsTravel & Leisure2.71×
05StuttgartTravel & Leisure2.52×
06LodgingTravel & Leisure2.32×
07MSNNews2.25×
08PillowHome & Garden2.23×
09FamilyKids & Family2.21×
10EmailTechnology & Electronics2.20×
11VolunteeringPolitics & Society1.82×
12RefrigeratorHome & Garden1.80×
13KitchenHome & Garden1.69×
14German languagePolitics & Society1.69×
15TattoosFashion & Accessoires1.67×
16DrawingHome & Garden1.67×
17Self careHealth1.62×
18DüsseldorfTravel & Leisure1.60×
19DessertsFood & Beverages1.59×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leo-Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leo-Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.42×
Quality AwarenessPREMIUM1.28×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leo-Center audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Social Media UsageJOY0.98×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leo-Center have in Germany?

Leo-Center has an estimated audience of 321,817 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Leo-Center fans?

56.1% of Leo-Center fans are female, 43.9% are male, with an average age of 40.7 years.

03

Which brands do Leo-Center fans like most?

Leo-Center fans show strongest brand affinity for Nature (2.71×), Family (2.21×), and Germany (1.55×) over the country average.

04

Where do Leo-Center fans live in Germany?

Leo-Center fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~20K), and Niedersachsen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Leo-Center fans also like?

Beyond Leo-Center itself, the audience over-indexes on Family (2.21×), Germany (1.55×), Vacations (2.71×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Leo-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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