Neukölln Arcaden Audience in Germany
Neukölln Arcaden has an estimated audience of 428,452 people in Germany. 60.5% are female, 39.5% are male, average age 40.4. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Goon, Cuba Gooding Jr., Stradivarius, CAC 40.
The average Neukölln Arcaden fan in Germany is 40.4 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Goon, Cuba Gooding Jr., with strongest over-indexing on Gil Ofarim (1.87× the country average). Demographically, the Neukölln Arcaden audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Neukölln Arcaden fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.4 |
| Estimated audience size | 428,452 |
Audience persona
The typical Neukölln Arcaden fan in Germany is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 239,682 | 12.51× |
| Brandenburg | 23,950 | 1.8× |
| Nordrhein-Westfalen | 8,073 | 0.09× |
| Bayern | 4,951 | 0.07× |
| Sachsen | 4,717 | 0.22× |
| Hessen | 3,723 | 0.11× |
| Niedersachsen | 3,154 | 0.08× |
| Sachsen-Anhalt | 2,939 | 0.26× |
| Baden-Württemberg | 2,652 | 0.05× |
| Thüringen | 1,695 | 0.16× |
| Mecklenburg-Vorpommern | 1,572 | 0.19× |
| Hamburg | 1,471 | 0.15× |
| Rheinland-Pfalz | 877 | 0.04× |
| Schleswig-Holstein | 790 | 0.05× |
| Bremen | 464 | 0.13× |
| Saarland | 452 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.87× | Music & Radio |
| Goon | 8.22× | Movies & TV |
| Cuba Gooding Jr. | 8.18× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.58× | Business & Career |
| Škoda Kodiaq | 2.1× | Cars & Mobility |
| Inductive charging | 7.26× | Home & Garden |
| Goop | 7.19× | Internet & Social Media |
| Goose (band) | 7.69× | Pets & Animals |
| Keeper (password manager) | 3.62× | Technology & Electronics |
| Goosebumps (film) | 7.75× | Movies & TV |
| Home Delivery | 1.99× | Food & Beverages |
| Corfu (regional unit) | 2.1× | Travel & Leisure |
| Goof | 7.3× | Movies & TV |
| Picnic | 2.03× | Kids & Family |
| Loincloth | 1.5× | Fashion & Accessoires |
| The Hunt (2012 film) | 2.24× | Movies & TV |
| Volvo V60 | 2.26× | Cars & Mobility |
| Staycation | 1.74× | Home & Garden |
| Cachorro | 1.53× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Sustainability | BALANCE | 1.4 |
| Design Affinity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| China | 0.5% |
| United States | 0.1% |
See Neukölln Arcaden audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Neukölln Arcaden have in Germany?
Neukölln Arcaden has an estimated audience of 428,452 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Neukölln Arcaden fans?
60.5% of Neukölln Arcaden fans are female, 39.5% are male, with an average age of 40.4 years.
Which brands do Neukölln Arcaden fans like most?
Neukölln Arcaden fans show strongest brand affinity for Gil Ofarim (1.87×), Goon (8.22×), and Cuba Gooding Jr. (8.18×) over the country average.
Where do Neukölln Arcaden fans live in Germany?
Neukölln Arcaden fans in Germany are most concentrated in Berlin (reach 239,682), Brandenburg (reach 23,950), and Nordrhein-Westfalen (reach 8,073). These three regions account for the largest share of the active audience.
What other brands do Neukölln Arcaden fans also like?
Beyond Neukölln Arcaden itself, the audience over-indexes on Goon (8.22×), Cuba Gooding Jr. (8.18×), Stradivarius (1.97×), and CAC 40 (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neukölln Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.