Palais Vest Audience in Germany
Palais Vest has an estimated audience of 403,036 people in Germany. 62.4% are female, 37.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Keeper (password manager), Home Delivery.
The average Palais Vest fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Palais Vest audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Palais Vest fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 40.0 |
| Estimated audience size | 403,036 |
Audience persona
The typical Palais Vest fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 302,277 | 13.22× |
| Hessen | 9,769 | 0.32× |
| Bayern | 8,650 | 0.13× |
| Niedersachsen | 7,216 | 0.18× |
| Baden-Württemberg | 5,961 | 0.11× |
| Berlin | 3,818 | 0.21× |
| Rheinland-Pfalz | 2,808 | 0.14× |
| Hamburg | 2,546 | 0.28× |
| Sachsen | 2,231 | 0.11× |
| Thüringen | 1,708 | 0.17× |
| Schleswig-Holstein | 1,569 | 0.11× |
| Brandenburg | 1,538 | 0.12× |
| Sachsen-Anhalt | 1,340 | 0.13× |
| Bremen | 1,314 | 0.38× |
| Mecklenburg-Vorpommern | 1,179 | 0.15× |
| Saarland | 1,172 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Keeper (password manager) | 4.26× | Technology & Electronics |
| Home Delivery | 2.01× | Food & Beverages |
| Corfu (regional unit) | 2.23× | Travel & Leisure |
| Picnic | 2.42× | Kids & Family |
| Staycation | 2.39× | Home & Garden |
| The Hunt (2012 film) | 2.61× | Movies & TV |
| Bank account | 1.59× | Business & Career |
| Volvo V60 | 2.34× | Cars & Mobility |
| Cachorro | 1.71× | Pets & Animals |
| Theocracy | 4.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 1.98× | Music & Radio |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Zagreb | 1.53× | Travel & Leisure |
| Liberace | 2.17× | Music & Radio |
| Gloria | 1.66× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Design Affinity | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| China | 0.2% |
| Netherlands | 0.1% |
See Palais Vest audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Palais Vest have in Germany?
Palais Vest has an estimated audience of 403,036 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Palais Vest fans?
62.4% of Palais Vest fans are female, 37.6% are male, with an average age of 40.0 years.
Which brands do Palais Vest fans like most?
Palais Vest fans show strongest brand affinity for Gil Ofarim (1.99×), Stradivarius (1.97×), and Škoda Kodiaq (2.17×) over the country average.
Where do Palais Vest fans live in Germany?
Palais Vest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 302,277), Hessen (reach 9,769), and Bayern (reach 8,650). These three regions account for the largest share of the active audience.
What other brands do Palais Vest fans also like?
Beyond Palais Vest itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.17×), Keeper (password manager) (4.26×), and Home Delivery (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Palais Vest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.