Rock climbing Audience in Germany
Rock climbing has an estimated audience of 282,195 people in Germany. 45.2% are female, 54.8% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sport climbing, Bouldering, Eintracht Frankfurt, Harry Potter, Free climbing.
The average Rock climbing fan in Germany is 37.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sport climbing, Bouldering, Eintracht Frankfurt, with strongest over-indexing on Sport climbing (8.07× the country average). Demographically, the Rock climbing audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Rock climbing fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 37.2 |
| Estimated audience size | 282,195 |
Audience persona
The typical Rock climbing fan in Germany is balanced, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Sport climbing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 64,079 | 1.41× |
| Nordrhein-Westfalen | 52,119 | 0.84× |
| Baden-Württemberg | 49,010 | 1.27× |
| Hessen | 34,897 | 1.62× |
| Berlin | 27,277 | 2.16× |
| Niedersachsen | 20,110 | 0.73× |
| Rheinland-Pfalz | 12,639 | 0.89× |
| Sachsen | 10,626 | 0.77× |
| Hamburg | 8,760 | 1.37× |
| Schleswig-Holstein | 7,314 | 0.72× |
| Thüringen | 6,801 | 0.95× |
| Brandenburg | 5,791 | 0.66× |
| Sachsen-Anhalt | 4,285 | 0.59× |
| Mecklenburg-Vorpommern | 2,669 | 0.5× |
| Bremen | 2,221 | 0.92× |
| Saarland | 2,029 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport climbing | 8.07× | Sports |
| Bouldering | 8.41× | Sports |
| Eintracht Frankfurt | 2.69× | Sports |
| Harry Potter | 1.8× | Movies & TV |
| Free climbing | 8.62× | Sports |
| Outdoor recreation | 1.64× | Sports |
| Arts and music | 1.51× | Arts & Culture |
| Backpacking (travel) | 4.29× | Travel & Leisure |
| Germany | 1.51× | Travel & Leisure |
| Vehicles | 1.52× | Cars & Mobility |
| SV Darmstadt 98 | 6.97× | Sports |
| Pets | 1.52× | Pets & Animals |
| Cyclo-cross | 7.65× | Sports |
| 1. FSV Mainz 05 | 5.1× | Sports |
| Garden | 1.61× | Home & Garden |
| Leisure | 1.61× | Travel & Leisure |
| IKEA | 1.62× | Home & Garden |
| Extreme sport | 2.97× | Sports |
| Solo climbing | 9.24× | Sports |
| Natural World | 1.78× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.87 |
| Sustainability | BALANCE | 1.68 |
| DIY Mentality | THRILL | 1.59 |
| Sports Activity | POWER | 1.59 |
| Risk Appetite | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Japan | 9.2% |
| United Kingdom | 5.4% |
See Rock climbing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Rock climbing have in Germany?
Rock climbing has an estimated audience of 282,195 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Rock climbing fans?
45.2% of Rock climbing fans are female, 54.8% are male, with an average age of 37.2 years.
Which brands do Rock climbing fans like most?
Rock climbing fans show strongest brand affinity for Sport climbing (8.07×), Bouldering (8.41×), and Eintracht Frankfurt (2.69×) over the country average.
Where do Rock climbing fans live in Germany?
Rock climbing fans in Germany are most concentrated in Bayern (reach 64,079), Nordrhein-Westfalen (reach 52,119), and Baden-Württemberg (reach 49,010). These three regions account for the largest share of the active audience.
What other brands do Rock climbing fans also like?
Beyond Rock climbing itself, the audience over-indexes on Bouldering (8.41×), Eintracht Frankfurt (2.69×), Harry Potter (1.8×), and Free climbing (8.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.