Rascasse Audience Intelligence

Ruhr Park Audience in Germany

A data profile of the people who buy, follow and care about Ruhr Park in Germany — modelled from more than twelve digital signal sources. Ruhr Park has an estimated audience of 722,853 people in Germany.

#35among Shopping mall in Germany#688among POI in Germany#257in Shopping

The average Ruhr Park fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (3× the country average).

Demographically, the Ruhr Park audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ruhr Park fan in Germany is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ruhr Park profile in Germany.

Audience size
723K
in Germany
Gender
58.4%♀
41.6% male
Age
39.2
average years
Country rank
#8630
POI in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ruhr Park fans

58.4% are female, 41.6% are male, average age 39.2.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Ruhr Park audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age39.2
Estimated audience size722,853
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Ruhr Park audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4924%
50+18%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Ruhr Park audience comes from Germany.

Worldwide audience distribution share by country for Ruhr Park
CountryShare
Germany98.5%
Netherlands0.4%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ruhr Park audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ruhr Park fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K14.99×
02Saarland~10K0.90×
03Mecklenburg-Vorpommern~10K0.89×
04Bremen~7K0.89×
05Sachsen-Anhalt~20K0.88×
06Brandenburg~20K0.84×
07Thüringen~20K0.84×
08Schleswig-Holstein~30K0.81×
09Sachsen~30K0.72×
10Hamburg~10K0.70×
11Rheinland-Pfalz~30K0.68×
12Berlin~20K0.64×
13Baden-Württemberg~60K0.52×
14Bayern~70K0.49×
15Niedersachsen~40K0.45×
16Hessen~30K0.44×
Fig. 06

Affinity by region

Affinity by region — Ruhr Park, Germany
0.44×1.00×14.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ruhr Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ruhr Park audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02VacationsTravel & Leisure3.24×
03EmailTechnology & Electronics3.18×
04NatureHome & Garden3.00×
05PillowHome & Garden2.91×
06PandoraFashion & Accessoires2.69×
07FamilyKids & Family2.68×
08Self-confidenceHealth2.52×
09LodgingTravel & Leisure2.43×
10CrochetHome & Garden2.40×
11KitchenHome & Garden2.13×
12Shopping mallsShopping2.04×
13VolunteeringPolitics & Society1.99×
14TrousersFashion & Accessoires1.83×
15DrawingHome & Garden1.79×
16German languagePolitics & Society1.71×
17HairstyleBeauty & Wellness1.68×
18GermanyTravel & Leisure1.66×
19Mobile appTechnology & Electronics1.59×
20DüsseldorfTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ruhr Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ruhr Park audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.39×
Price SensitivityPREMIUM1.35×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ruhr Park audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Risk AppetiteTHRILL0.87×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ruhr Park have in Germany?

Ruhr Park has an estimated audience of 722,853 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ruhr Park fans?

58.4% of Ruhr Park fans are female, 41.6% are male, with an average age of 39.2 years.

03

Which brands do Ruhr Park fans like most?

Ruhr Park fans show strongest brand affinity for Nature (3×), Family (2.68×), and Vacations (3.24×) over the country average.

04

Where do Ruhr Park fans live in Germany?

Ruhr Park fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ruhr Park fans also like?

Beyond Ruhr Park itself, the audience over-indexes on Family (2.68×), Vacations (3.24×), Germany (1.66×), and Email (3.18×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Ruhr Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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