Ruhr Park Audience in Germany
Ruhr Park has an estimated audience of 914,339 people in Germany. 64.1% are female, 35.9% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Corfu (regional unit), Home Delivery.
The average Ruhr Park fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.73× the country average). Demographically, the Ruhr Park audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Ruhr Park fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 40.5 |
| Estimated audience size | 914,339 |
Audience persona
The typical Ruhr Park fan in Germany is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 685,754 | 14.47× |
| Niedersachsen | 15,097 | 0.17× |
| Hessen | 12,861 | 0.18× |
| Bayern | 11,187 | 0.08× |
| Baden-Württemberg | 10,408 | 0.08× |
| Rheinland-Pfalz | 5,440 | 0.12× |
| Berlin | 4,906 | 0.12× |
| Hamburg | 3,213 | 0.16× |
| Sachsen | 3,095 | 0.07× |
| Schleswig-Holstein | 2,957 | 0.09× |
| Brandenburg | 1,672 | 0.06× |
| Thüringen | 1,520 | 0.07× |
| Sachsen-Anhalt | 1,312 | 0.06× |
| Mecklenburg-Vorpommern | 1,202 | 0.07× |
| Bremen | 1,126 | 0.14× |
| Saarland | 813 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.73× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.46× | Cars & Mobility |
| Corfu (regional unit) | 2.51× | Travel & Leisure |
| Home Delivery | 2.19× | Food & Beverages |
| Google Home | 3.31× | Technology & Electronics |
| The Hunt (2012 film) | 2.54× | Movies & TV |
| Volvo V60 | 2.36× | Cars & Mobility |
| Keeper (password manager) | 2.03× | Technology & Electronics |
| Hatten | 2.53× | Travel & Leisure |
| Jersey (fabric) | 2.35× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.14× | Music & Radio |
| Cachorro | 1.55× | Pets & Animals |
| Gloria | 2.07× | Music & Radio |
| Theocracy | 4.31× | Music & Radio |
| Pantsuit | 2.67× | Fashion & Accessoires |
| San Gil | 1.67× | Travel & Leisure |
| Esra Erol | 2.18× | Movies & TV |
| Anton Hofreiter | 2.09× | Politics & Society |
| The Equalizer | 1.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.15 |
| Creativity | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| Netherlands | 0.2% |
| China | 0.2% |
See Ruhr Park audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Ruhr Park have in Germany?
Ruhr Park has an estimated audience of 914,339 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Ruhr Park fans?
64.1% of Ruhr Park fans are female, 35.9% are male, with an average age of 40.5 years.
Which brands do Ruhr Park fans like most?
Ruhr Park fans show strongest brand affinity for Gil Ofarim (2.73×), Stradivarius (1.97×), and Škoda Kodiaq (2.46×) over the country average.
Where do Ruhr Park fans live in Germany?
Ruhr Park fans in Germany are most concentrated in Nordrhein-Westfalen (reach 685,754), Niedersachsen (reach 15,097), and Hessen (reach 12,861). These three regions account for the largest share of the active audience.
What other brands do Ruhr Park fans also like?
Beyond Ruhr Park itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.46×), Corfu (regional unit) (2.51×), and Home Delivery (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ruhr Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.