Rascasse Audience Intelligence

Schadow-Arkaden Audience in Germany

A data profile of the people who buy, follow and care about Schadow-Arkaden in Germany — modelled from more than twelve digital signal sources. Schadow-Arkaden has an estimated audience of 541,508 people in Germany.

#51among Shopping mall in Germany#923among POI in Germany#304in Shopping

The average Schadow-Arkaden fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.43× the country average).

Demographically, the Schadow-Arkaden audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schadow-Arkaden fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schadow-Arkaden profile in Germany.

Audience size
542K
in Germany
Gender
59.4%♀
40.6% male
Age
40.3
average years
Country rank
#11005
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schadow-Arkaden fans

59.4% are female, 40.6% are male, average age 40.3.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Schadow-Arkaden audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age40.3
Estimated audience size541,508
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Schadow-Arkaden audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Schadow-Arkaden audience comes from Germany.

Worldwide audience distribution share by country for Schadow-Arkaden
CountryShare
Germany95.6%
Netherlands1.0%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schadow-Arkaden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schadow-Arkaden fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K13.41×
02Bremen~4K0.82×
03Saarland~5K0.80×
04Mecklenburg-Vorpommern~8K0.78×
05Sachsen-Anhalt~10K0.77×
06Thüringen~10K0.74×
07Brandenburg~10K0.70×
08Schleswig-Holstein~10K0.63×
09Sachsen~20K0.61×
10Hamburg~7K0.59×
11Rheinland-Pfalz~10K0.55×
12Hessen~20K0.54×
13Berlin~10K0.47×
14Niedersachsen~20K0.43×
15Baden-Württemberg~30K0.37×
16Bayern~30K0.34×
Fig. 06

Affinity by region

Affinity by region — Schadow-Arkaden, Germany
0.34×1.00×13.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schadow-Arkaden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schadow-Arkaden audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02VacationsTravel & Leisure2.53×
03NatureHome & Garden2.43×
04DüsseldorfTravel & Leisure2.40×
05PillowHome & Garden2.26×
06LodgingTravel & Leisure2.16×
07MSNNews2.16×
08FamilyKids & Family2.11×
09EmailTechnology & Electronics2.09×
10RefrigeratorHome & Garden1.88×
11VolunteeringPolitics & Society1.84×
12KitchenHome & Garden1.70×
13German languagePolitics & Society1.69×
14DrawingHome & Garden1.64×
15Self careHealth1.61×
16TattoosFashion & Accessoires1.57×
17North Rhine-WestphaliaTravel & Leisure1.56×
18StuttgartTravel & Leisure1.56×
19GermanyTravel & Leisure1.55×
20DessertsFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schadow-Arkaden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schadow-Arkaden audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Design AffinityPREMIUM1.26×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schadow-Arkaden audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Social Media UsageJOY0.97×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schadow-Arkaden have in Germany?

Schadow-Arkaden has an estimated audience of 541,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Schadow-Arkaden fans?

59.4% of Schadow-Arkaden fans are female, 40.6% are male, with an average age of 40.3 years.

03

Which brands do Schadow-Arkaden fans like most?

Schadow-Arkaden fans show strongest brand affinity for Nature (2.43×), Family (2.11×), and Germany (1.55×) over the country average.

04

Where do Schadow-Arkaden fans live in Germany?

Schadow-Arkaden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Schadow-Arkaden fans also like?

Beyond Schadow-Arkaden itself, the audience over-indexes on Family (2.11×), Germany (1.55×), Bedroom furniture (4.47×), and Vacations (2.53×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Schadow-Arkaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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