Schadow-Arkaden Audience in Germany
Schadow-Arkaden has an estimated audience of 519,808 people in Germany. 58.5% are female, 41.5% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Tagesschau, Family, Satire, Transfermarkt, Vacations.
The average Schadow-Arkaden fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Tagesschau, Family, Satire, with strongest over-indexing on Tagesschau (2.1× the country average). Demographically, the Schadow-Arkaden audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Schadow-Arkaden fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 40.5 |
| Estimated audience size | 519,808 |
Audience persona
The typical Schadow-Arkaden fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 389,856 | 11.68× |
| Hessen | 24,140 | 0.61× |
| Bayern | 20,882 | 0.25× |
| Niedersachsen | 19,148 | 0.38× |
| Baden-Württemberg | 18,686 | 0.26× |
| Rheinland-Pfalz | 12,853 | 0.49× |
| Berlin | 6,915 | 0.3× |
| Hamburg | 4,484 | 0.38× |
| Schleswig-Holstein | 3,894 | 0.21× |
| Sachsen | 3,500 | 0.14× |
| Brandenburg | 2,541 | 0.16× |
| Thüringen | 2,447 | 0.18× |
| Sachsen-Anhalt | 1,919 | 0.14× |
| Mecklenburg-Vorpommern | 1,768 | 0.18× |
| Saarland | 1,678 | 0.26× |
| Bremen | 1,647 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.1× | Movies & TV |
| Family | 1.65× | Kids & Family |
| Satire | 3.52× | Literature |
| Transfermarkt | 2.25× | Sports |
| Vacations | 2.26× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| Stuttgart | 2.4× | Travel & Leisure |
| Self care | 2.52× | Health |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| German television comedy | 3.9× | Movies & TV |
| Hygiene | 2.22× | Beauty & Wellness |
| Hairstyle | 2.09× | Beauty & Wellness |
| Western Union | 2.55× | Business & Career |
| Rossmann | 1.52× | Shopping |
| Walking | 2.67× | Sports |
| Ariana Grande | 2.99× | Music & Radio |
| Vacation rental | 2.44× | Travel & Leisure |
| Logistics | 2.17× | Business & Career |
| Radio broadcasting | 2.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.18 |
| Sustainability | BALANCE | 1.13 |
| Sports Activity | POWER | 1.12 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| Netherlands | 1.0% |
| China | 0.7% |
See Schadow-Arkaden audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Schadow-Arkaden have in Germany?
Schadow-Arkaden has an estimated audience of 519,808 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Schadow-Arkaden fans?
58.5% of Schadow-Arkaden fans are female, 41.5% are male, with an average age of 40.5 years.
Which brands do Schadow-Arkaden fans like most?
Schadow-Arkaden fans show strongest brand affinity for Tagesschau (2.1×), Family (1.65×), and Satire (3.52×) over the country average.
Where do Schadow-Arkaden fans live in Germany?
Schadow-Arkaden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 389,856), Hessen (reach 24,140), and Bayern (reach 20,882). These three regions account for the largest share of the active audience.
What other brands do Schadow-Arkaden fans also like?
Beyond Schadow-Arkaden itself, the audience over-indexes on Family (1.65×), Satire (3.52×), Transfermarkt (2.25×), and Vacations (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schadow-Arkaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.