Rascasse Audience Intelligence

AbeBooks Audience in United States

A data profile of the people who buy, follow and care about AbeBooks in United States — modelled from more than twelve digital signal sources. AbeBooks has an estimated audience of 1,992,234 people in United States.

#9among Marketplace in United States#440among Website / Newspaper / Magazine in United States#256in Shopping

The average AbeBooks fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Reddit, Pinterest, EBay, with strongest over-indexing on Reddit (2.74× the country average).

Demographically, the AbeBooks audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AbeBooks fan in United States is balanced, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Reddit.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AbeBooks profile in United States.

Audience size
2M
in United States
Gender
53.4%♀
46.6% male
Age
44.8
average years
Country rank
#14280
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of AbeBooks

53.4% are female, 46.6% are male, average age 44.8.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for AbeBooks audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.8
Estimated audience size1,992,234
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the AbeBooks audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3914%
40-4923%
50+37%
Fig. 04

Worldwide distribution

35.0%

of the worldwide AbeBooks audience comes from United States.

Worldwide audience distribution share by country for AbeBooks
CountryShare
United States35.0%
United Kingdom25.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AbeBooks audience in United States is strongest.

Fig. 05

Top regions by affinity

AbeBooks fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K2.20×
02Maine~10K2.01×
03Montana~9K1.63×
04Oregon~30K1.61×
05New Mexico~10K1.41×
06New Hampshire~10K1.33×
07Wyoming~4K1.27×
08Washington~50K1.26×
09Massachusetts~50K1.22×
10Idaho~10K1.21×
11Connecticut~20K1.18×
12Washington, District of Columbia~7K1.15×
13Alaska~5K1.14×
14Colorado~30K1.10×
15Virginia~50K1.09×
16Minnesota~30K1.06×
17Kansas~20K1.05×
18New York~100K1.03×
19Pennsylvania~70K1.03×
20Wisconsin~30K1.03×
21Rhode Island~6K1.01×
22Michigan~50K0.98×
23Missouri~30K0.93×
24Nebraska~9K0.93×
25Iowa~10K0.92×
26Tennessee~30K0.91×
27Maryland~30K0.91×
28Utah~20K0.90×
29Arkansas~10K0.87×
30South Dakota~4K0.87×
31Illinois~50K0.86×
32Kentucky~20K0.86×
33North Carolina~50K0.84×
34West Virginia~7K0.84×
35Ohio~50K0.82×
36Arizona~30K0.81×
37Indiana~30K0.81×
38California~200K0.80×
39Oklahoma~20K0.80×
40Delaware~4K0.80×
41South Carolina~20K0.77×
42Alabama~20K0.73×
43New Jersey~30K0.72×
44Mississippi~10K0.68×
45Georgia~40K0.67×
46Louisiana~20K0.67×
47Nevada~10K0.67×
48Florida~80K0.66×
49Hawaii~5K0.61×
50Texas~90K0.56×
Fig. 06

Affinity by region

Affinity by region — AbeBooks, United States
0.56×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AbeBooks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AbeBooks audience
#·InterestCategoryAffinity×
01Bob DylanMusic & Radio6.35×
02Art DecoArts & Culture5.73×
03Non-alcoholic beverageFood & Beverages4.34×
04Weather forecastingHome & Garden4.02×
05Renewable energyBusiness & Career3.21×
06FedExBusiness & Career2.76×
07RedditInternet & Social Media2.74×
08Nonprofit organizationPolitics & Society2.43×
09EBayShopping2.20×
10EtsyFashion & Accessoires2.20×
11PinterestInternet & Social Media2.11×
12Horror moviesMovies & TV2.00×
13CNNMovies & TV1.94×
14PodcastMusic & Radio1.77×
15ReligionBusiness & Career1.74×
16CoffeeFood & Beverages1.69×
17Donald TrumpPolitics & Society1.63×
18RecipesFood & Beverages1.56×
19CookingFood & Beverages1.54×
20XInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AbeBooks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AbeBooks audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.10×
IndividualismJOY1.76×
SpiritualityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AbeBooks audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.45×
Risk AppetiteTHRILL0.47×
TravellingTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AbeBooks have in United States?

AbeBooks has an estimated audience of 1,992,234 people in United States, concentrated in California and New York.

02

What is the gender split and age of AbeBooks fans?

53.4% of AbeBooks fans are female, 46.6% are male, with an average age of 44.8 years.

03

Which brands do AbeBooks fans like most?

AbeBooks fans show strongest brand affinity for Reddit (2.74×), Pinterest (2.11×), and EBay (2.2×) over the country average.

04

Where do AbeBooks fans live in United States?

AbeBooks fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do AbeBooks fans also like?

Beyond AbeBooks itself, the audience over-indexes on Pinterest (2.11×), EBay (2.2×), Nonprofit organization (2.43×), and Donald Trump (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in United States

See AbeBooks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AbeBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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