AbeBooks Audience in United States

AbeBooks has an estimated audience of 1,886,877 people in United States. 53.4% are female, 46.6% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: Harry Potter, Jean Paul Gaultier, Reddit, Amazon Kindle, Museum.

The average AbeBooks fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Harry Potter, Jean Paul Gaultier, Reddit, with strongest over-indexing on Harry Potter (1.78× the country average). Demographically, the AbeBooks audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of AbeBooks fans

Demographic split for AbeBooks audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.8
Estimated audience size1,886,877

Audience persona

The typical AbeBooks fan in United States is balanced, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for AbeBooks in United States
RegionReachAffinity
California169,4040.82×
New York115,2101.09×
Texas91,9010.57×
Florida86,7110.68×
Pennsylvania68,1271.07×
Illinois55,8900.89×
Virginia51,9301.13×
Washington50,0111.32×
North Carolina49,0860.86×
Ohio48,7410.84×
Michigan48,5220.98×
Massachusetts46,4901.25×
Georgia40,3080.69×
Oregon36,6911.7×
New Jersey35,3110.74×
Tennessee35,1930.93×
Colorado33,8791.14×
Arizona32,0930.83×
Maryland30,5280.94×
Wisconsin30,1651.06×
Minnesota29,2611.08×
Missouri29,2280.96×
Indiana28,8230.84×
Connecticut23,0381.22×
South Carolina21,6500.76×
Kentucky20,8960.88×
Alabama18,9800.72×
Oklahoma16,8320.8×
Louisiana15,7040.65×
Utah15,3960.91×
Kansas15,0341.01×
Iowa14,0240.9×
Maine13,6162.01×
New Mexico13,2911.4×
Arkansas13,2580.85×
Nevada12,7950.7×
Idaho11,2211.19×
Mississippi10,2690.66×
New Hampshire9,9191.33×
Nebraska8,7550.93×
Montana7,9651.52×
West Virginia6,9850.79×
Vermont6,8992.08×
Washington, District of Columbia6,6871.18×
Rhode Island5,8000.97×
Hawaii4,6260.57×
Alaska4,3141.07×
Delaware3,8660.74×
South Dakota3,5720.82×
Wyoming3,3141.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AbeBooks audience
BrandAffinityCategory
Harry Potter1.78×Movies & TV
Jean Paul Gaultier7.28×Fashion & Accessoires
Reddit1.61×Internet & Social Media
Amazon Kindle3.45×Literature
Museum1.77×Arts & Culture
Children's literature3.31×Literature
Fine art1.58×Business & Career
Fantasy movies1.53×Movies & TV
Role-playing games1.63×Games
Art museum1.56×Arts & Culture
The New York Times1.74×News
Zoo1.58×Kids & Family
Board games1.61×Games
Bob Dylan2.69×Music & Radio
Stephen King2.93×Literature
Lego1.57×Kids & Family
Feminism1.63×Politics & Society
Non-alcoholic beverage1.62×Food & Beverages
Gay pride1.71×Politics & Society
Rotten Tomatoes1.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AbeBooks audience
TraitClusterScore
Community OrientationOPEN1.47
IndividualismJOY1.41
TraditionCONSERVATISM1.36
MindfulnessBALANCE1.34
LGBTQ+ IdentityOPEN1.33
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for AbeBooks
CountryShare
United States34.3%
United Kingdom25.3%
Germany7.5%

See AbeBooks audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does AbeBooks have in United States?

AbeBooks has an estimated audience of 1,886,877 people in United States, concentrated in California and New York.

What is the gender split and age of AbeBooks fans?

53.4% of AbeBooks fans are female, 46.6% are male, with an average age of 44.8 years.

Which brands do AbeBooks fans like most?

AbeBooks fans show strongest brand affinity for Harry Potter (1.78×), Jean Paul Gaultier (7.28×), and Reddit (1.61×) over the country average.

Where do AbeBooks fans live in United States?

AbeBooks fans in United States are most concentrated in California (reach 169,404), New York (reach 115,210), and Texas (reach 91,901). These three regions account for the largest share of the active audience.

What other brands do AbeBooks fans also like?

Beyond AbeBooks itself, the audience over-indexes on Jean Paul Gaultier (7.28×), Reddit (1.61×), Amazon Kindle (3.45×), and Museum (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AbeBooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.