AFC Championship Game Audience in United States

AFC Championship Game logo

AFC Championship Game has an estimated audience of 451,169 people in United States. 23.1% are female, 76.9% are male, average age 35.9. Top regions: Texas, California, Pennsylvania. Top brand affinities: Riedel (glass manufacturer), Vocal harmony, Hipster, Wok, Hog Hunting.

The average AFC Championship Game fan in United States is 35.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Riedel (glass manufacturer), Vocal harmony, Hipster, with strongest over-indexing on Riedel (glass manufacturer) (93.52× the country average). Demographically, the AFC Championship Game audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of AFC Championship Game fans

Demographic split for AFC Championship Game audience in United States
MetricValue
Female23.1%
Male76.9%
Average age35.9
Estimated audience size451,169

Audience persona

The typical AFC Championship Game fan in United States is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Riedel (glass manufacturer).

Top regions in United States

Top regions ranked by reach for AFC Championship Game in United States
RegionReachAffinity
Texas32,6360.84×
California30,7310.62×
Pennsylvania24,1341.59×
Florida22,2320.73×
New York19,5770.78×
Missouri15,3132.11×
Illinois12,9210.86×
Virginia12,7601.16×
Ohio12,0560.87×
North Carolina11,7690.87×
Georgia11,4860.83×
Kansas10,2852.89×
Michigan9,6200.82×
New Jersey8,9630.78×
Maryland8,8861.15×
Massachusetts8,7640.99×
Tennessee8,5380.94×
Colorado8,0081.13×
Washington7,9090.87×
Wisconsin7,4951.1×
Indiana6,8890.84×
Louisiana6,4921.12×
Arizona6,2460.68×
Alabama5,9330.94×
South Carolina5,7370.85×
Minnesota5,6650.88×
Kentucky5,1640.91×
Oklahoma5,1601.03×
Iowa4,3771.18×
Arkansas4,2611.15×
Oregon3,8770.75×
Connecticut3,3680.74×
Nebraska3,2481.44×
Mississippi3,2270.87×
Utah3,1440.78×
Nevada2,7490.63×
New Hampshire2,2081.24×
West Virginia2,1841.04×
Idaho1,9760.87×
New Mexico1,7480.77×
Maine1,7451.08×
Hawaii1,6010.83×
Rhode Island1,4441.01×
Delaware1,2691.02×
Montana1,2471×
Washington, District of Columbia1,1770.87×
South Dakota1,0130.97×
North Dakota8350.9×
Wyoming7811.17×
Vermont7600.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AFC Championship Game audience
BrandAffinityCategory
Riedel (glass manufacturer)93.52×Home & Garden
Vocal harmony10.92×Music & Radio
Hipster14.01×Politics & Society
Wok8.82×Food & Beverages
Hog Hunting4.23×Sports
Hibachi8.25×Food & Beverages
Rajasthan16.67×Travel & Leisure
Alaska1.71×Travel & Leisure
Emperor Entertainment Group11.74×Business & Career
Governor of Michigan6.89×Politics & Society
Hawthorn Football Club16.67×Sports
Hammock camping6.49×Travel & Leisure
JDSU2.74×Business & Career
Grinch3.56×Movies & TV
Goop4.72×Internet & Social Media
Elsword14.31×Games
Goose (band)5.45×Pets & Animals
Israel1.83×Travel & Leisure
Nationality1.71×Politics & Society
Google Home4.93×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AFC Championship Game audience
TraitClusterScore
Risk AppetiteTHRILL3.27
PatriotismCONSERVATISM1.62
Need for SecurityCONSERVATISM1.43
Early Adopter MentalityPOWER1.24
Career OrientationPOWER1.19
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for AFC Championship Game
CountryShare
United States72.0%
United Kingdom6.5%
Canada5.8%

See AFC Championship Game audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does AFC Championship Game have in United States?

AFC Championship Game has an estimated audience of 451,169 people in United States, concentrated in Texas and California.

What is the gender split and age of AFC Championship Game fans?

23.1% of AFC Championship Game fans are female, 76.9% are male, with an average age of 35.9 years.

Which brands do AFC Championship Game fans like most?

AFC Championship Game fans show strongest brand affinity for Riedel (glass manufacturer) (93.52×), Vocal harmony (10.92×), and Hipster (14.01×) over the country average.

Where do AFC Championship Game fans live in United States?

AFC Championship Game fans in United States are most concentrated in Texas (reach 32,636), California (reach 30,731), and Pennsylvania (reach 24,134). These three regions account for the largest share of the active audience.

What other brands do AFC Championship Game fans also like?

Beyond AFC Championship Game itself, the audience over-indexes on Vocal harmony (10.92×), Hipster (14.01×), Wok (8.82×), and Hog Hunting (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AFC Championship Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.