Rascasse Audience Intelligence

AFC Championship Game Audience in United States

A data profile of the people who buy, follow and care about AFC Championship Game in United States — modelled from more than twelve digital signal sources. AFC Championship Game has an estimated audience of 450,844 people in United States.

#85among Motorsport in United States#476among Event in United States#3819in Sports

The average AFC Championship Game fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Peyton Manning, FedEx, Dak Prescott, with strongest over-indexing on Peyton Manning (23.59× the country average).

Demographically, the AFC Championship Game audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AFC Championship Game fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Peyton Manning.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AFC Championship Game profile in United States.

Audience size
451K
in United States
Gender
23.1%♀
76.9% male
Age
35.9
average years
Country rank
#38891
Event in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AFC Championship Game fans

23.1% are female, 76.9% are male, average age 35.9.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for AFC Championship Game audience in United States
MetricValue
Female23.1%
Male76.9%
Average age35.9
Estimated audience size450,844
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the AFC Championship Game audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3916%
40-4917%
50+16%
Fig. 04

Worldwide distribution

72.0%

of the worldwide AFC Championship Game audience comes from United States.

Worldwide audience distribution share by country for AFC Championship Game
CountryShare
United States72.0%
United Kingdom6.5%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AFC Championship Game audience in United States is strongest.

Fig. 05

Top regions by affinity

AFC Championship Game fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~9K2.53×
02Missouri~10K1.86×
03Massachusetts~20K1.78×
04New Hampshire~3K1.70×
05Colorado~10K1.50×
06Maine~2K1.45×
07Pennsylvania~20K1.43×
08Nebraska~3K1.41×
09Rhode Island~2K1.39×
10Wyoming<1K1.20×
11Washington~10K1.13×
12Iowa~4K1.12×
13Montana~1K1.10×
14Vermont<1K1.09×
15Maryland~8K1.06×
16Arkansas~4K1.05×
17South Dakota~1K1.05×
18Virginia~10K1.04×
19Wisconsin~7K1.04×
20Louisiana~6K1.03×
21Connecticut~5K1.01×
22West Virginia~2K1.01×
23Delaware~1K0.99×
24North Dakota<1K0.99×
25Idaho~2K0.96×
26Oklahoma~5K0.94×
27Washington, District of Columbia~1K0.91×
28Alabama~6K0.88×
29New Mexico~2K0.88×
30Tennessee~8K0.87×
31Hawaii~2K0.87×
32Kentucky~5K0.85×
33Mississippi~3K0.85×
34Minnesota~5K0.83×
35Ohio~10K0.82×
36South Carolina~5K0.81×
37North Carolina~10K0.80×
38Illinois~10K0.79×
39Utah~3K0.79×
40Georgia~10K0.77×
41Indiana~6K0.77×
42Texas~30K0.76×
43Michigan~9K0.76×
44Oregon~4K0.76×
45New Jersey~8K0.74×
46Arizona~7K0.73×
47New York~20K0.72×
48Florida~20K0.69×
49Nevada~3K0.67×
50California~30K0.60×
Fig. 06

Affinity by region

Affinity by region — AFC Championship Game, United States
0.60×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AFC Championship Game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AFC Championship Game audience
#·InterestCategoryAffinity×
01Arena Football LeagueSports31.07×
02Peyton ManningSports23.59×
03Erin AndrewsSports16.67×
04Calgary FlamesSports16.67×
05Nashville PredatorsSports14.04×
06Baker MayfieldSports12.31×
07Dak PrescottSports11.07×
08Transformers (toy line)Kids & Family9.65×
09Ohio State Buckeyes footballSports7.11×
10Russell WilsonSports7.06×
11Self-defenseSports6.27×
12FedExBusiness & Career5.25×
13GrapplingSports4.58×
14Masters TournamentSports3.66×
15O'Reilly Auto PartsCars & Mobility3.47×
16Mortgage loansBusiness & Career3.25×
17AutoZoneCars & Mobility2.74×
18Pizza HutFood & Beverages2.41×
19McDonald'sFood & Beverages2.21×
20GolfSports2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AFC Championship Game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AFC Championship Game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Convenience OrientationPREMIUM1.77×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AFC Championship Game audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
CreativityOPEN0.61×
Pet OwnershipJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AFC Championship Game have in United States?

AFC Championship Game has an estimated audience of 450,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of AFC Championship Game fans?

23.1% of AFC Championship Game fans are female, 76.9% are male, with an average age of 35.9 years.

03

Which brands do AFC Championship Game fans like most?

AFC Championship Game fans show strongest brand affinity for Peyton Manning (23.59×), FedEx (5.25×), and Dak Prescott (11.07×) over the country average.

04

Where do AFC Championship Game fans live in United States?

AFC Championship Game fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do AFC Championship Game fans also like?

Beyond AFC Championship Game itself, the audience over-indexes on FedEx (5.25×), Dak Prescott (11.07×), Baker Mayfield (12.31×), and Self-defense (6.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See AFC Championship Game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AFC Championship Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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