al.com Audience in United States
al.com has an estimated audience of 2,417,183 people in United States. 55.4% are female, 44.6% are male, average age 43.1. Top regions: Alabama, Georgia, Tennessee. Top brand affinities: Atlanta Braves, New England Patriots, Lawn mower, Open air concert, QVC.
The average al.com fan in United States is 43.1 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Georgia, Tennessee. Top brand affinities include Atlanta Braves, New England Patriots, Lawn mower, with strongest over-indexing on Atlanta Braves (3.33× the country average). Demographically, the al.com audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of al.com fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 43.1 |
| Estimated audience size | 2,417,183 |
Audience persona
The typical al.com fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Atlanta Braves.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 1,420,299 | 42.06× |
| Georgia | 57,556 | 0.77× |
| Tennessee | 41,686 | 0.86× |
| Florida | 40,406 | 0.25× |
| Mississippi | 26,001 | 1.31× |
| Texas | 25,393 | 0.12× |
| Louisiana | 12,916 | 0.41× |
| North Carolina | 12,884 | 0.18× |
| California | 8,995 | 0.03× |
| South Carolina | 8,101 | 0.22× |
| New York | 7,301 | 0.05× |
| Illinois | 6,989 | 0.09× |
| Virginia | 6,742 | 0.11× |
| Pennsylvania | 6,440 | 0.08× |
| South Dakota | 5,222 | 0.93× |
| Ohio | 4,689 | 0.06× |
| Michigan | 4,668 | 0.07× |
| Oklahoma | 4,187 | 0.16× |
| Maine | 3,892 | 0.45× |
| Montana | 3,784 | 0.56× |
| Colorado | 3,319 | 0.09× |
| Kentucky | 3,261 | 0.11× |
| Arkansas | 3,234 | 0.16× |
| Arizona | 2,779 | 0.06× |
| Maryland | 2,643 | 0.06× |
| Wisconsin | 2,267 | 0.06× |
| Missouri | 2,228 | 0.06× |
| Indiana | 2,195 | 0.05× |
| Massachusetts | 2,005 | 0.04× |
| Washington | 1,957 | 0.04× |
| New Jersey | 1,817 | 0.03× |
| Kansas | 1,758 | 0.09× |
| Nevada | 1,511 | 0.06× |
| Utah | 1,494 | 0.07× |
| Iowa | 1,405 | 0.07× |
| Oregon | 1,356 | 0.05× |
| Minnesota | 1,192 | 0.03× |
| Hawaii | 1,098 | 0.11× |
| Washington, District of Columbia | 1,082 | 0.15× |
| Nebraska | 854 | 0.07× |
| Vermont | 829 | 0.2× |
| West Virginia | 658 | 0.06× |
| Idaho | 648 | 0.05× |
| Connecticut | 634 | 0.03× |
| Alaska | 628 | 0.12× |
| New Hampshire | 578 | 0.06× |
| New Mexico | 517 | 0.04× |
| Wyoming | 266 | 0.07× |
| North Dakota | 263 | 0.05× |
| Rhode Island | 250 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atlanta Braves | 3.33× | Sports |
| New England Patriots | 1.58× | Sports |
| Lawn mower | 1.89× | Home & Garden |
| Open air concert | 23.37× | Music & Radio |
| QVC | 1.65× | Movies & TV |
| Atlanta Falcons | 2× | Sports |
| Tabloid (newspaper format) | 1.64× | Literature |
| New Orleans Saints | 1.81× | Sports |
| Weather forecasting | 1.52× | Home & Garden |
| Ryder Cup | 1.81× | Sports |
| Tiger Woods | 1.66× | Sports |
| New Orleans Pelicans | 1.84× | Sports |
| Carolina Panthers | 1.51× | Sports |
| Stadium | 1.78× | Sports |
| Tennessee Titans | 1.69× | Sports |
| Toronto Blue Jays | 1.61× | Sports |
| Hamburger SV | 5.31× | Sports |
| Nashville Predators | 2.85× | Sports |
| Sandra Bullock | 1.5× | Movies & TV |
| ExxonMobil | 2.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.22 |
| Price Sensitivity | PREMIUM | 1.09 |
| Tradition | CONSERVATISM | 1.07 |
| Convenience Orientation | PREMIUM | 1.04 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.8% |
| Japan | 2.8% |
| United Kingdom | 0.9% |
See al.com audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does al.com have in United States?
al.com has an estimated audience of 2,417,183 people in United States, concentrated in Alabama and Georgia.
What is the gender split and age of al.com fans?
55.4% of al.com fans are female, 44.6% are male, with an average age of 43.1 years.
Which brands do al.com fans like most?
al.com fans show strongest brand affinity for Atlanta Braves (3.33×), New England Patriots (1.58×), and Lawn mower (1.89×) over the country average.
Where do al.com fans live in United States?
al.com fans in United States are most concentrated in Alabama (reach 1,420,299), Georgia (reach 57,556), and Tennessee (reach 41,686). These three regions account for the largest share of the active audience.
What other brands do al.com fans also like?
Beyond al.com itself, the audience over-indexes on New England Patriots (1.58×), Lawn mower (1.89×), Open air concert (23.37×), and QVC (1.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for al.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.