Rascasse Audience Intelligence

al.com Audience in United States

A data profile of the people who buy, follow and care about al.com in United States — modelled from more than twelve digital signal sources. al.com has an estimated audience of 2,403,455 people in United States.

#28among Newspaper in United States#363among Website / Newspaper / Magazine in United States#78in News

The average al.com fan in United States is 43.1 years old, more female, and lives primarily in Alabama.

The audience is concentrated in Alabama, Georgia, Florida.

Top brand affinities include Atlanta Braves, Donald Trump, Pharmacy, with strongest over-indexing on Atlanta Braves (5.22× the country average).

Demographically, the al.com audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical al.com fan in United States is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the al.com profile in United States.

Audience size
2.4M
in United States
Gender
55.4%♀
44.6% male
Age
43.1
average years
Country rank
#12272
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of al.com

55.4% are female, 44.6% are male, average age 43.1.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for al.com audience in United States
MetricValue
Female55.4%
Male44.6%
Average age43.1
Estimated audience size2,403,455
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the al.com audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4927%
50+27%
Fig. 04

Worldwide distribution

89.6%

of the worldwide al.com audience comes from United States.

Worldwide audience distribution share by country for al.com
CountryShare
United States89.6%
Japan2.9%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the al.com audience in United States is strongest.

Fig. 05

Top regions by affinity

al.com fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~1.5M41.31×
02South Dakota~9K1.53×
03Mississippi~20K1.20×
04Delaware~6K0.87×
05Rhode Island~7K0.85×
06North Dakota~4K0.85×
07Montana~5K0.81×
08Georgia~60K0.80×
09Vermont~3K0.79×
10West Virginia~9K0.76×
11Idaho~9K0.72×
12Hawaii~8K0.72×
13Alaska~4K0.72×
14New Mexico~8K0.67×
15Nebraska~8K0.64×
16Oregon~20K0.62×
17Tennessee~30K0.61×
18New Hampshire~6K0.61×
19Connecticut~10K0.59×
20Washington, District of Columbia~4K0.59×
21Utah~10K0.58×
22Louisiana~20K0.57×
23Maine~5K0.57×
24Nevada~10K0.54×
25Iowa~10K0.53×
26Kansas~10K0.52×
27Wisconsin~20K0.48×
28Arkansas~10K0.48×
29Massachusetts~20K0.45×
30Minnesota~20K0.44×
31New Jersey~30K0.41×
32Indiana~20K0.40×
33Oklahoma~10K0.40×
34Washington~20K0.39×
35Missouri~20K0.39×
36Kentucky~10K0.39×
37South Carolina~10K0.37×
38Maryland~20K0.36×
39Colorado~10K0.36×
40Arizona~20K0.35×
41Michigan~20K0.33×
42North Carolina~20K0.28×
43Florida~40K0.27×
44Virginia~20K0.26×
45Ohio~20K0.25×
46Pennsylvania~20K0.23×
47Illinois~20K0.23×
48Texas~40K0.19×
49New York~20K0.18×
50California~40K0.14×
Fig. 06

Affinity by region

Affinity by region — al.com, United States
0.14×1.00×41.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the al.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for al.com audience
#·InterestCategoryAffinity×
01Open air concertMusic & Radio32.65×
02Atlanta BravesSports5.22×
03Toronto Blue JaysSports3.03×
04Tabloid (newspaper format)Literature2.41×
05Masters TournamentSports2.36×
06PharmacyBusiness & Career2.18×
07Microwave ovenHome & Garden2.14×
08Rail transportTravel & Leisure2.09×
09Life insuranceBusiness & Career2.01×
10Online newspaperNews1.99×
11Hardware storeHome & Garden1.90×
12Discount TireShopping1.86×
13FedExBusiness & Career1.76×
14Charitable organizationPolitics & Society1.76×
15TraditionPolitics & Society1.67×
16Discount storesShopping1.64×
17United Parcel ServiceBusiness & Career1.61×
18Nonprofit organizationPolitics & Society1.59×
19TMZInternet & Social Media1.58×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the al.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by al.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Community OrientationOPEN1.76×
TraditionCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by al.com audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Urban LifestyleOPEN0.71×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does al.com have in United States?

al.com has an estimated audience of 2,403,455 people in United States, concentrated in Alabama and Georgia.

02

What is the gender split and age of al.com fans?

55.4% of al.com fans are female, 44.6% are male, with an average age of 43.1 years.

03

Which brands do al.com fans like most?

al.com fans show strongest brand affinity for Atlanta Braves (5.22×), Donald Trump (1.54×), and Pharmacy (2.18×) over the country average.

04

Where do al.com fans live in United States?

al.com fans in United States are most concentrated in Alabama (reach ~1.5M), Georgia (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do al.com fans also like?

Beyond al.com itself, the audience over-indexes on Donald Trump (1.54×), Pharmacy (2.18×), Nonprofit organization (1.59×), and Masters Tournament (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See al.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for al.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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