Rascasse Audience Intelligence

Bangor Daily News Audience in United States

A data profile of the people who buy, follow and care about Bangor Daily News in United States — modelled from more than twelve digital signal sources. Bangor Daily News has an estimated audience of 828,766 people in United States.

#86among Newspaper in United States#844among Website / Newspaper / Magazine in United States#204in News

The average Bangor Daily News fan in United States is 43.4 years old, more female, and lives primarily in Maine.

The audience is concentrated in Maine, Florida, California.

Top brand affinities include Sustainable energy, Weather forecasting, Renewable energy, with strongest over-indexing on Sustainable energy (11.6× the country average).

Demographically, the Bangor Daily News audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bangor Daily News fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bangor Daily News profile in United States.

Audience size
829K
in United States
Gender
61.0%♀
39.0% male
Age
43.4
average years
Country rank
#26823
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bangor Daily News

61.0% are female, 39.0% are male, average age 43.4.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Bangor Daily News audience in United States
MetricValue
Female61.0%
Male39.0%
Average age43.4
Estimated audience size828,766
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Bangor Daily News audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4927%
50+29%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Bangor Daily News audience comes from United States.

Worldwide audience distribution share by country for Bangor Daily News
CountryShare
United States97.6%
China0.5%
Ireland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bangor Daily News audience in United States is strongest.

Fig. 05

Top regions by affinity

Bangor Daily News fans by region: top regions in United States
#RegionReachAffinity×
01Maine~100K47.73×
02North Dakota~1K0.79×
03New Hampshire~2K0.72×
04Wyoming<1K0.67×
05Utah~4K0.57×
06Arkansas~4K0.57×
07Montana~1K0.54×
08Idaho~2K0.51×
09Louisiana~5K0.49×
10Mississippi~3K0.49×
11Nebraska~2K0.48×
12Nevada~4K0.47×
13West Virginia~2K0.47×
14Delaware~1K0.46×
15South Dakota<1K0.45×
16Massachusetts~7K0.42×
17New Mexico~2K0.42×
18Hawaii~1K0.40×
19Kentucky~4K0.37×
20Alaska<1K0.37×
21Missouri~5K0.35×
22Oregon~3K0.33×
23Oklahoma~3K0.31×
24Rhode Island<1K0.29×
25Minnesota~3K0.25×
26Iowa~2K0.25×
27Kansas~2K0.25×
28Washington, District of Columbia<1K0.25×
29Wisconsin~3K0.24×
30Alabama~3K0.24×
31Illinois~5K0.20×
32Michigan~4K0.19×
33Connecticut~2K0.19×
34Indiana~3K0.18×
35Washington~3K0.17×
36Colorado~2K0.17×
37Florida~9K0.16×
38Maryland~2K0.16×
39Tennessee~3K0.15×
40South Carolina~2K0.15×
41Ohio~4K0.14×
42North Carolina~3K0.13×
43New Jersey~3K0.13×
44Georgia~3K0.12×
45Arizona~2K0.12×
46Virginia~2K0.11×
47Pennsylvania~3K0.10×
48California~8K0.08×
49New York~3K0.08×
50Texas~5K0.07×
Fig. 06

Affinity by region

Affinity by region — Bangor Daily News, United States
0.07×1.00×47.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bangor Daily News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bangor Daily News audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden11.60×
02Weather forecastingHome & Garden7.69×
03Renewable energyBusiness & Career6.32×
04Boston BruinsSports5.86×
05QVCMovies & TV4.64×
06Boston Red SoxSports4.33×
07FedExBusiness & Career4.14×
08Solar energyHome & Garden3.18×
09Mortgage loansBusiness & Career3.12×
10Dunkin' DonutsFood & Beverages2.88×
11Hardware storeHome & Garden2.85×
12PinterestInternet & Social Media2.65×
13AirbnbTravel & Leisure2.35×
14McDonald'sFood & Beverages2.34×
15RedditInternet & Social Media1.99×
16Organic foodFood & Beverages1.99×
17Nonprofit organizationPolitics & Society1.91×
18BarbecueFood & Beverages1.90×
19FurnitureHome & Garden1.87×
20Country musicMusic & Radio1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bangor Daily News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bangor Daily News audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.02×
Convenience OrientationPREMIUM2.01×
Family OrientationCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bangor Daily News audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bangor Daily News have in United States?

Bangor Daily News has an estimated audience of 828,766 people in United States, concentrated in Maine and Florida.

02

What is the gender split and age of Bangor Daily News fans?

61.0% of Bangor Daily News fans are female, 39.0% are male, with an average age of 43.4 years.

03

Which brands do Bangor Daily News fans like most?

Bangor Daily News fans show strongest brand affinity for Sustainable energy (11.6×), Weather forecasting (7.69×), and Renewable energy (6.32×) over the country average.

04

Where do Bangor Daily News fans live in United States?

Bangor Daily News fans in United States are most concentrated in Maine (reach ~100K), Florida (reach ~9K), and California (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Bangor Daily News fans also like?

Beyond Bangor Daily News itself, the audience over-indexes on Weather forecasting (7.69×), Renewable energy (6.32×), Pinterest (2.65×), and FedEx (4.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bangor Daily News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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