Bangor Daily News Audience in United States
Bangor Daily News has an estimated audience of 821,886 people in United States. 61.0% are female, 39.0% are male, average age 43.4. Top regions: Maine, Florida, Massachusetts. Top brand affinities: Kia Sportage, Boston Red Sox, CarGurus, Google Maps, Honda HR-V.
The average Bangor Daily News fan in United States is 43.4 years old, more female, and lives primarily in Maine. The audience is concentrated in Maine, Florida, Massachusetts. Top brand affinities include Kia Sportage, Boston Red Sox, CarGurus, with strongest over-indexing on Kia Sportage (20× the country average). Demographically, the Bangor Daily News audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Bangor Daily News fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 43.4 |
| Estimated audience size | 821,886 |
Audience persona
The typical Bangor Daily News fan in United States is more female, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Maine | 140,601 | 47.76× |
| Florida | 9,430 | 0.17× |
| Massachusetts | 6,471 | 0.4× |
| North Carolina | 3,119 | 0.13× |
| New York | 2,824 | 0.06× |
| New Hampshire | 2,254 | 0.7× |
| Texas | 1,370 | 0.02× |
| Virginia | 1,357 | 0.07× |
| Connecticut | 1,278 | 0.16× |
| Pennsylvania | 1,011 | 0.04× |
| California | 815 | 0.01× |
| Georgia | 808 | 0.03× |
| Arizona | 801 | 0.05× |
| South Carolina | 777 | 0.06× |
| Tennessee | 564 | 0.03× |
| New Jersey | 539 | 0.03× |
| Maryland | 480 | 0.03× |
| Ohio | 454 | 0.02× |
| Indiana | 427 | 0.03× |
| Michigan | 381 | 0.02× |
| Colorado | 362 | 0.03× |
| Vermont | 344 | 0.24× |
| Washington | 333 | 0.02× |
| Alabama | 308 | 0.03× |
| Rhode Island | 307 | 0.12× |
| Iowa | 286 | 0.04× |
| Alaska | 278 | 0.16× |
| Illinois | 253 | 0.01× |
| Oklahoma | 247 | 0.03× |
| Kansas | 244 | 0.04× |
| Washington, District of Columbia | 208 | 0.08× |
| Wisconsin | 199 | 0.02× |
| Minnesota | 195 | 0.02× |
| Kentucky | 152 | 0.01× |
| Oregon | 148 | 0.02× |
| Missouri | 146 | 0.01× |
| Hawaii | 130 | 0.04× |
| West Virginia | 125 | 0.03× |
| New Mexico | 108 | 0.03× |
| South Dakota | 93 | 0.05× |
| Nevada | 90 | 0.01× |
| Arkansas | 90 | 0.01× |
| Idaho | 89 | 0.02× |
| Mississippi | 83 | 0.01× |
| Louisiana | 81 | 0.01× |
| Nebraska | 77 | 0.02× |
| Delaware | 66 | 0.03× |
| Montana | 65 | 0.03× |
| Utah | 46 | 0.01× |
| Wyoming | 40 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 20× | Cars & Mobility |
| Boston Red Sox | 5.75× | Sports |
| CarGurus | 4.11× | Cars & Mobility |
| Google Maps | 2.44× | Internet & Social Media |
| Honda HR-V | 15.46× | Cars & Mobility |
| Capital One | 2.38× | Business & Career |
| Diabetes mellitus awareness | 3.56× | Health |
| Autism Awareness | 4.88× | Health |
| Singer-songwriter | 2.01× | Music & Radio |
| Indeed.com | 2.04× | Business & Career |
| Pre-school playgroup | 16.48× | Kids & Family |
| AutoZone | 1.85× | Cars & Mobility |
| Jeep Grand Cherokee | 4.77× | Cars & Mobility |
| Boston Bruins | 5.49× | Sports |
| Enterprise Rent-A-Car | 2.61× | Cars & Mobility |
| Exxon | 3.75× | Cars & Mobility |
| Golf | 1.53× | Sports |
| Microblogging | 3.67× | Technology & Electronics |
| Hobby Lobby | 1.58× | Home & Garden |
| Duke Energy | 4.16× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.4 |
| DIY Mentality | THRILL | 1.32 |
| Sustainability | BALANCE | 1.31 |
| Family Orientation | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.6% |
| China | 0.5% |
| Ireland | 0.1% |
See Bangor Daily News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Bangor Daily News have in United States?
Bangor Daily News has an estimated audience of 821,886 people in United States, concentrated in Maine and Florida.
What is the gender split and age of Bangor Daily News fans?
61.0% of Bangor Daily News fans are female, 39.0% are male, with an average age of 43.4 years.
Which brands do Bangor Daily News fans like most?
Bangor Daily News fans show strongest brand affinity for Kia Sportage (20×), Boston Red Sox (5.75×), and CarGurus (4.11×) over the country average.
Where do Bangor Daily News fans live in United States?
Bangor Daily News fans in United States are most concentrated in Maine (reach 140,601), Florida (reach 9,430), and Massachusetts (reach 6,471). These three regions account for the largest share of the active audience.
What other brands do Bangor Daily News fans also like?
Beyond Bangor Daily News itself, the audience over-indexes on Boston Red Sox (5.75×), CarGurus (4.11×), Google Maps (2.44×), and Honda HR-V (15.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bangor Daily News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.