Baseball America Audience in United States

Baseball America has an estimated audience of 677,580 people in United States. 23.4% are female, 76.6% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Sean Payton, PSV Eindhoven, St. Louis Cardinals, Sport Clips, New York Yankees.

The average Baseball America fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sean Payton, PSV Eindhoven, St. Louis Cardinals, with strongest over-indexing on Sean Payton (64.47× the country average). Demographically, the Baseball America audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Basketball

Demographics of Baseball America fans

Demographic split for Baseball America audience in United States
MetricValue
Female23.4%
Male76.6%
Average age39.2
Estimated audience size677,580

Audience persona

The typical Baseball America fan in United States is more male, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Sean Payton.

Top regions in United States

Top regions ranked by reach for Baseball America in United States
RegionReachAffinity
California53,2810.72×
Texas43,8820.75×
Florida43,6100.95×
New York36,0170.95×
North Carolina32,3321.59×
Pennsylvania24,7071.08×
Ohio21,6701.04×
Oregon20,4242.63×
Illinois20,4240.9×
Massachusetts19,3741.45×
Virginia18,6481.13×
Tennessee17,5201.29×
Georgia17,2960.83×
Arizona17,1881.24×
South Carolina16,1041.58×
Wisconsin14,4391.42×
New Jersey14,2030.82×
Michigan13,6090.77×
Louisiana13,3201.52×
Mississippi12,1862.18×
Washington11,9010.88×
Maryland10,8850.93×
Missouri10,4310.96×
Alabama10,0851.07×
Minnesota9,4960.98×
Connecticut9,2961.37×
Arkansas8,6601.55×
Indiana8,0370.65×
Kentucky7,2320.85×
Oklahoma6,4770.86×
Colorado6,3010.59×
West Virginia5,3261.69×
Nebraska4,3931.29×
Iowa4,3590.78×
Kansas3,8810.73×
Nevada3,8350.59×
Utah3,4380.57×
Washington, District of Columbia3,0751.51×
Maine2,5411.05×
Rhode Island2,4011.11×
New Hampshire2,2920.86×
Hawaii1,8270.63×
Delaware1,3910.74×
Idaho1,2570.37×
Vermont9720.82×
New Mexico9020.27×
Alaska7730.53×
Montana7720.41×
South Dakota7110.45×
North Dakota6430.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baseball America audience
BrandAffinityCategory
Sean Payton64.47×Sports
PSV Eindhoven54.62×Sports
St. Louis Cardinals9.92×Sports
Sport Clips15.49×Beauty & Wellness
New York Yankees6.58×Sports
Sidney Crosby19.33×Sports
Texas Longhorns baseball28.17×Sports
Los Angeles Dodgers7.46×Sports
Aaron Judge9.58×Sports
Baseball glove18.52×Sports
Seattle Mariners6.94×Sports
Atlanta Braves7.05×Sports
Wayne Gretzky16.57×Sports
Arizona Cardinals8.51×Sports
st louis blues16.32×Sports
Chicago Cubs6.03×Sports
Connor McDavid19.36×Sports
Los Angeles Angels of Anaheim14.74×Sports
Fantasy baseball52.16×Sports
Ottawa Senators20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baseball America audience
TraitClusterScore
TraditionCONSERVATISM1.41
Sports ActivityPOWER1.25
Early Adopter MentalityPOWER1.23
PatriotismCONSERVATISM1.17
Risk AppetiteTHRILL1.13
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Baseball America
CountryShare
United States84.3%
Japan7.1%
Canada2.3%

See Baseball America audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Baseball America have in United States?

Baseball America has an estimated audience of 677,580 people in United States, concentrated in California and Texas.

What is the gender split and age of Baseball America fans?

23.4% of Baseball America fans are female, 76.6% are male, with an average age of 39.2 years.

Which brands do Baseball America fans like most?

Baseball America fans show strongest brand affinity for Sean Payton (64.47×), PSV Eindhoven (54.62×), and St. Louis Cardinals (9.92×) over the country average.

Where do Baseball America fans live in United States?

Baseball America fans in United States are most concentrated in California (reach 53,281), Texas (reach 43,882), and Florida (reach 43,610). These three regions account for the largest share of the active audience.

What other brands do Baseball America fans also like?

Beyond Baseball America itself, the audience over-indexes on PSV Eindhoven (54.62×), St. Louis Cardinals (9.92×), Sport Clips (15.49×), and New York Yankees (6.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.