Rascasse Audience Intelligence

Baseball America Audience in United States

A data profile of the people who buy, follow and care about Baseball America in United States — modelled from more than twelve digital signal sources. Baseball America has an estimated audience of 678,621 people in United States.

#404among Basketball in United States#963among Website / Newspaper / Magazine in United States#2901in Sports

The average Baseball America fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sean Payton, Seattle Mariners, Sport Clips, with strongest over-indexing on Sean Payton (60.36× the country average).

Demographically, the Baseball America audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baseball America fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball America profile in United States.

Audience size
679K
in United States
Gender
23.4%♀
76.6% male
Age
39.2
average years
Country rank
#30484
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Baseball America

23.4% are female, 76.6% are male, average age 39.2.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Baseball America audience in United States
MetricValue
Female23.4%
Male76.6%
Average age39.2
Estimated audience size678,621
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Baseball America audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3924%
40-4923%
50+17%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Baseball America audience comes from United States.

Worldwide audience distribution share by country for Baseball America
CountryShare
United States84.8%
Japan7.2%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball America audience in United States is strongest.

Fig. 05

Top regions by affinity

Baseball America fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K2.19×
02Oregon~20K2.18×
03West Virginia~5K1.59×
04Wisconsin~20K1.51×
05South Carolina~10K1.47×
06Massachusetts~20K1.38×
07Arkansas~8K1.37×
08North Carolina~30K1.33×
09Arizona~20K1.33×
10Washington, District of Columbia~3K1.30×
11Louisiana~10K1.28×
12Connecticut~8K1.21×
13Missouri~10K1.16×
14Tennessee~20K1.15×
15Nebraska~4K1.14×
16Alabama~10K1.12×
17Rhode Island~2K1.11×
18Maryland~10K1.05×
19Iowa~6K1.04×
20Pennsylvania~20K1.03×
21Ohio~20K1.02×
22Maine~2K1.00×
23Virginia~20K0.99×
24Vermont~1K0.99×
25New York~40K0.95×
26Florida~40K0.94×
27Georgia~20K0.93×
28Delaware~2K0.93×
29Illinois~20K0.92×
30New Hampshire~2K0.90×
31Alaska~1K0.90×
32North Dakota~1K0.90×
33Minnesota~9K0.89×
34South Dakota~1K0.88×
35Kentucky~7K0.87×
36New Jersey~10K0.86×
37Montana~2K0.86×
38Indiana~10K0.85×
39Oklahoma~6K0.85×
40Kansas~5K0.85×
41Washington~10K0.84×
42Hawaii~2K0.84×
43Idaho~3K0.79×
44New Mexico~3K0.79×
45Nevada~5K0.77×
46Michigan~10K0.76×
47California~60K0.74×
48Utah~4K0.71×
49Texas~40K0.68×
50Colorado~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Baseball America, United States
0.66×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball America audience
#·InterestCategoryAffinity×
01Sean PaytonSports60.36×
02EvoShieldSports44.29×
03Major League Baseball draftSports34.82×
04Connor McDavidSports20.47×
05Ottawa SenatorsSports20.00×
06World Baseball ClassicSports19.45×
07Wayne GretzkySports19.35×
08Sidney CrosbySports17.06×
09Baseball gloveSports16.94×
10st louis bluesSports16.36×
11Dennis RodmanSports16.09×
12Sport ClipsBeauty & Wellness14.80×
13Seattle MarinersSports10.31×
14World SeriesSports10.23×
15Minor League BaseballSports8.45×
16St. Louis CardinalsSports7.77×
17Atlanta BravesSports7.68×
18Masters TournamentSports5.05×
19New York YankeesSports4.91×
20FedExBusiness & Career4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball America audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Convenience OrientationPREMIUM1.86×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball America audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.68×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball America have in United States?

Baseball America has an estimated audience of 678,621 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Baseball America fans?

23.4% of Baseball America fans are female, 76.6% are male, with an average age of 39.2 years.

03

Which brands do Baseball America fans like most?

Baseball America fans show strongest brand affinity for Sean Payton (60.36×), Seattle Mariners (10.31×), and Sport Clips (14.8×) over the country average.

04

Where do Baseball America fans live in United States?

Baseball America fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball America fans also like?

Beyond Baseball America itself, the audience over-indexes on Seattle Mariners (10.31×), Sport Clips (14.8×), Atlanta Braves (7.68×), and St. Louis Cardinals (7.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baseball America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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