Rascasse Audience Intelligence

Century 21 (department store) Audience in United States

Name: Century 21 (department store) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Century 21 (department store) in United States — modelled from more than twelve digital signal sources. Century 21 (department store) has an estimated audience of 477,690 people in United States.

#4012among POI in United States #527in Shopping

The average Century 21 (department store) fan in United States is 37.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include The UPS Store, European Wax Center, KeyBank, with strongest over-indexing on The UPS Store (7.77× the country average).

Demographically, the Century 21 (department store) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Century 21 (department store) fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.

Category: Shopping · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Century 21 (department store) profile in United States.

Audience size

478K

in United States

Gender

79.5%♀

20.5% male

Age

37.2

average years

Country rank

#37637

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Century 21 (department store) fans

79.5% are female, 20.5% are male, average age 37.2.

Fig. 02

Gender split

79.5%

Female

20.5%

Male

Demographic split for Century 21 (department store) audience in United States
Metric	Value
Female	79.5%
Male	20.5%
Average age	37.2
Estimated audience size	477,690

Fig. 03

Age distribution

Age distribution of the Century 21 (department store) audience in United States
Age bracket	Share	%
16-19		21%
20-29		23%
30-39		22%
40-49		20%
50+		14%

Fig. 04

Worldwide distribution

8.2%

of the worldwide Century 21 (department store) audience comes from United States.

Worldwide audience distribution share by country for Century 21 (department store)
Country	Share
France	55.4%
Portugal	13.0%
Belgium	9.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Century 21 (department store) audience in United States is strongest.

Fig. 05

Top regions by affinity

Century 21 (department store) fans by region: top regions in United States
#	Region	Reach	×
01	North Dakota	~3K	2.81×
02	Arkansas	~10K	2.76×
03	New York	~70K	2.70×
04	Wisconsin	~10K	2.06×
05	Vermont	~2K	2.04×
06	South Dakota	~2K	1.73×
07	Iowa	~7K	1.67×
08	Indiana	~10K	1.66×
09	Louisiana	~8K	1.37×
10	Kentucky	~8K	1.33×
11	Oklahoma	~7K	1.29×
12	Michigan	~20K	1.27×
13	Missouri	~9K	1.22×
14	Wyoming	<1K	1.22×
15	West Virginia	~3K	1.21×
16	Rhode Island	~2K	1.20×
17	Pennsylvania	~20K	1.09×
18	Tennessee	~10K	1.04×
19	New Jersey	~10K	1.03×
20	Nebraska	~2K	1.03×
21	Illinois	~20K	0.95×
22	New Mexico	~2K	0.95×
23	Alaska	<1K	0.91×
24	Idaho	~2K	0.90×
25	Ohio	~10K	0.82×
26	Mississippi	~3K	0.82×
27	Maine	~1K	0.77×
28	Connecticut	~4K	0.75×
29	South Carolina	~5K	0.74×
30	Montana	<1K	0.71×
31	Alabama	~5K	0.70×
32	Virginia	~8K	0.68×
33	Georgia	~10K	0.67×
34	New Hampshire	~1K	0.67×
35	North Carolina	~10K	0.66×
36	Delaware	<1K	0.62×
37	Texas	~20K	0.60×
38	Maryland	~5K	0.60×
39	Minnesota	~4K	0.59×
40	Massachusetts	~5K	0.56×
41	Florida	~20K	0.55×
42	Utah	~2K	0.55×
43	Hawaii	~1K	0.50×
44	California	~20K	0.47×
45	Nevada	~2K	0.45×
46	Washington	~4K	0.43×
47	Oregon	~2K	0.42×
48	Kansas	~2K	0.42×
49	Arizona	~4K	0.39×
50	Colorado	~2K	0.30×

Affinity by region — Century 21 (department store), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Century 21 (department store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Century 21 (department store) audience
#	Interest	Category	×
01	Key Food	Shopping	20.00×
02	Paperless Post	Shopping	20.00×
03	Asurion	Business & Career	20.00×
04	European Wax Center	Beauty & Wellness	17.75×
05	KeyBank	Business & Career	16.14×
06	Watchmaker	Fashion & Accessoires	11.06×
07	The UPS Store	Shopping	7.77×
08	Family car	Cars & Mobility	7.56×
09	Pressure cooking	Home & Garden	7.32×
10	High-net-worth individual	Business & Career	7.15×
11	Single-family detached home	Home & Garden	6.93×
12	Wegmans	Shopping	6.68×
13	Dillard's	Fashion & Accessoires	6.59×
14	Tory Burch	Fashion & Accessoires	4.99×
15	QVC	Movies & TV	4.63×
16	Discount stores	Shopping	3.93×
17	Real property	Home & Garden	3.53×
18	Shopping malls	Shopping	3.06×
19	Mortgage loans	Business & Career	2.91×
20	IKEA	Home & Garden	2.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Century 21 (department store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Century 21 (department store) audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	3.13×
Family Orientation	CONSERVATISM	2.74×
Indulgence	JOY	2.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Century 21 (department store) audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.72×
Risk Appetite	THRILL	0.85×
Patriotism	CONSERVATISM	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Century 21 (department store) have in United States?

Century 21 (department store) has an estimated audience of 477,690 people in United States, concentrated in New York and Texas.

What is the gender split and age of Century 21 (department store) fans?

79.5% of Century 21 (department store) fans are female, 20.5% are male, with an average age of 37.2 years.

Which brands do Century 21 (department store) fans like most?

Century 21 (department store) fans show strongest brand affinity for The UPS Store (7.77×), European Wax Center (17.75×), and KeyBank (16.14×) over the country average.

Where do Century 21 (department store) fans live in United States?

Century 21 (department store) fans in United States are most concentrated in New York (reach ~70K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Century 21 (department store) fans also like?

Beyond Century 21 (department store) itself, the audience over-indexes on European Wax Center (17.75×), KeyBank (16.14×), Key Food (20×), and Dillard's (6.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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New York City (93,869,939)
California (82,524,257)
North America (79,975,752)
Florida (70,758,765)

See Century 21 (department store) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Century 21 (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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