Rascasse Audience Intelligence

Cincinnati Audience in United States

A data profile of the people who buy, follow and care about Cincinnati in United States — modelled from more than twelve digital signal sources. Cincinnati has an estimated audience of 13,265,383 people in United States.

#53among Region in United States#154among POI in United States#240in Travel & Leisure

The average Cincinnati fan in United States is 42.0 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, California.

Top brand affinities include FedEx, Pizza Hut, Subway, with strongest over-indexing on FedEx (3.22× the country average).

Demographically, the Cincinnati audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cincinnati fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cincinnati profile in United States.

Audience size
13.3M
in United States
Gender
53.4%♀
46.6% male
Age
42.0
average years
Country rank
#2678
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cincinnati fans

53.4% are female, 46.6% are male, average age 42.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Cincinnati audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.0
Estimated audience size13,265,383
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Cincinnati audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Cincinnati audience comes from United States.

Worldwide audience distribution share by country for Cincinnati
CountryShare
United States70.0%
United Kingdom3.2%
Mexico3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cincinnati audience in United States is strongest.

Fig. 05

Top regions by affinity

Cincinnati fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~3M6.77×
02Kentucky~1M6.09×
03Indiana~600K2.37×
04West Virginia~90K1.44×
05Michigan~400K1.26×
06Tennessee~300K1.24×
07Illinois~500K1.23×
08Washington, District of Columbia~40K1.04×
09Pennsylvania~400K0.99×
10Missouri~200K0.91×
11North Carolina~400K0.88×
12Virginia~300K0.87×
13Iowa~100K0.87×
14Georgia~300K0.85×
15Wisconsin~200K0.83×
16Florida~700K0.81×
17Alabama~100K0.81×
18New York~600K0.78×
19Colorado~200K0.77×
20South Carolina~200K0.77×
21Massachusetts~200K0.76×
22Arkansas~80K0.76×
23Nebraska~50K0.76×
24Maryland~200K0.75×
25Kansas~80K0.75×
26Utah~90K0.72×
27Minnesota~100K0.71×
28Connecticut~90K0.69×
29New Jersey~200K0.68×
30Vermont~20K0.68×
31Texas~800K0.66×
32Rhode Island~30K0.66×
33Maine~30K0.65×
34Arizona~200K0.64×
35Louisiana~100K0.64×
36Mississippi~70K0.64×
37Washington~200K0.63×
38Montana~20K0.63×
39Delaware~20K0.63×
40South Dakota~20K0.63×
41Nevada~80K0.62×
42New Hampshire~30K0.62×
43Oklahoma~90K0.60×
44North Dakota~20K0.60×
45California~800K0.57×
46Alaska~20K0.57×
47Oregon~80K0.56×
48Idaho~40K0.56×
49New Mexico~40K0.55×
50Hawaii~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Cincinnati, United States
0.50×1.00×6.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cincinnati audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cincinnati audience
#·InterestCategoryAffinity×
01FedExBusiness & Career3.22×
02LotteryGames3.21×
03Weather forecastingHome & Garden3.11×
04Sustainable energyHome & Garden2.83×
05Renewable energyBusiness & Career2.62×
06Staples (Canada)Business & Career2.51×
07ZooKids & Family2.47×
08Pizza HutFood & Beverages2.41×
09Real propertyHome & Garden2.24×
10SubwayFood & Beverages2.19×
11Solar energyHome & Garden2.09×
12Domino's PizzaFood & Beverages2.05×
13Mortgage loansBusiness & Career2.03×
14Discount storesShopping2.01×
15KrogerFood & Beverages1.99×
16BrewingFood & Beverages1.96×
17McDonald'sFood & Beverages1.73×
18WeatherHome & Garden1.57×
19Shopping mallsShopping1.55×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cincinnati audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cincinnati audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Convenience OrientationPREMIUM1.68×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cincinnati audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cincinnati have in United States?

Cincinnati has an estimated audience of 13,265,383 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Cincinnati fans?

53.4% of Cincinnati fans are female, 46.6% are male, with an average age of 42.0 years.

03

Which brands do Cincinnati fans like most?

Cincinnati fans show strongest brand affinity for FedEx (3.22×), Pizza Hut (2.41×), and Subway (2.19×) over the country average.

04

Where do Cincinnati fans live in United States?

Cincinnati fans in United States are most concentrated in Ohio (reach ~3M), Kentucky (reach ~1M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cincinnati fans also like?

Beyond Cincinnati itself, the audience over-indexes on Pizza Hut (2.41×), Subway (2.19×), Staples (Canada) (2.51×), and Mortgage loans (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Cincinnati audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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