Cincinnati Audience in United States

Cincinnati has an estimated audience of 13,265,383 people in United States. 53.4% are female, 46.6% are male, average age 42.0. Top regions: Ohio, Kentucky, California. Top brand affinities: Staples (Canada), Canva, Great Clips, MSN, Kroger.

The average Cincinnati fan in United States is 42.0 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, California. Top brand affinities include Staples (Canada), Canva, Great Clips, with strongest over-indexing on Staples (Canada) (5.83× the country average). Demographically, the Cincinnati audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Cincinnati fans

Demographic split for Cincinnati audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.0
Estimated audience size13,265,383

Audience persona

The typical Cincinnati fan in United States is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Cincinnati in United States
RegionReachAffinity
Ohio2,706,5786.62×
Kentucky899,3015.41×
California882,8600.61×
Texas832,6230.73×
Florida770,9570.86×
Indiana607,3782.51×
New York598,9490.81×
Illinois571,6611.29×
Michigan464,0071.34×
Pennsylvania454,4681.02×
North Carolina386,7530.97×
Georgia369,6620.9×
Tennessee351,7621.32×
Virginia296,6710.92×
New Jersey232,8830.69×
Massachusetts204,3170.78×
Missouri202,7540.95×
Arizona181,0610.67×
Colorado176,9550.85×
Maryland175,3450.77×
Washington173,7840.65×
Wisconsin165,3600.83×
South Carolina160,9950.81×
Alabama145,4160.78×
Minnesota139,6470.73×
Louisiana113,3850.66×
Iowa91,7290.84×
Oklahoma90,7450.62×
Connecticut90,7360.68×
West Virginia88,5671.43×
Oregon86,5810.57×
Nevada83,6900.65×
Utah83,4400.7×
Arkansas77,6850.71×
Kansas76,5580.73×
Mississippi69,2280.63×
Nebraska43,6840.66×
Washington, District of Columbia41,2651.03×
Idaho36,1100.54×
New Mexico35,4090.53×
New Hampshire30,7870.59×
Maine30,7740.65×
Rhode Island27,4950.65×
Hawaii27,3600.48×
Montana22,4450.61×
Delaware21,9320.6×
South Dakota16,0700.52×
North Dakota14,6410.54×
Alaska14,0750.5×
Vermont12,9460.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cincinnati audience
BrandAffinityCategory
Staples (Canada)5.83×Business & Career
Canva7.44×Technology & Electronics
Great Clips4.01×Beauty & Wellness
MSN2.48×News
Kroger2.44×Food & Beverages
Hobby Lobby2.06×Home & Garden
Houston Astros4.26×Sports
Jack Black6×Movies & TV
Fifth Third Bank5.82×Business & Career
Aldi1.81×Shopping
Michelob ULTRA8.99×Food & Beverages
Bars1.55×Travel & Leisure
Tom Welling5.76×Movies & TV
Chick-fil-A1.6×Food & Beverages
Josh Hutcherson5.78×Movies & TV
Dollar General1.57×Shopping
Real property2.17×Home & Garden
Aubrey Plaza4.86×Movies & TV
Best Buy1.58×Shopping
Texas Roadhouse1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cincinnati audience
TraitClusterScore
ExtroversionTHRILL1.36
PatriotismCONSERVATISM1.27
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.15
Need for SecurityCONSERVATISM1.11
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Cincinnati
CountryShare
United States70.1%
United Kingdom3.2%
Mexico3.1%

See Cincinnati audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Cincinnati have in United States?

Cincinnati has an estimated audience of 13,265,383 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Cincinnati fans?

53.4% of Cincinnati fans are female, 46.6% are male, with an average age of 42.0 years.

Which brands do Cincinnati fans like most?

Cincinnati fans show strongest brand affinity for Staples (Canada) (5.83×), Canva (7.44×), and Great Clips (4.01×) over the country average.

Where do Cincinnati fans live in United States?

Cincinnati fans in United States are most concentrated in Ohio (reach 2,706,578), Kentucky (reach 899,301), and California (reach 882,860). These three regions account for the largest share of the active audience.

What other brands do Cincinnati fans also like?

Beyond Cincinnati itself, the audience over-indexes on Canva (7.44×), Great Clips (4.01×), MSN (2.48×), and Kroger (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.